Trial and error. Learning from a coworking space failure
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Transcript of Trial and error. Learning from a coworking space failure
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TRIAL AND ERRORtips from 3 years of coworking... went bad
lunedì 11 novembre 2013
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22A|22was a coworking and
design gallery that has been active in Florence
from 2009 to 2012lunedì 11 novembre 2013
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we hosted workshops...
lunedì 11 novembre 2013
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exhibitions...
lunedì 11 novembre 2013
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temporary stores...
lunedì 11 novembre 2013
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parties...
lunedì 11 novembre 2013
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photoshootings...
lunedì 11 novembre 2013
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concerts...
lunedì 11 novembre 2013
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cinema shows...
lunedì 11 novembre 2013
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but mainly it wasan alive coworking.
lunedì 11 novembre 2013
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despite all this,we had to shut.
What happened, then?
lunedì 11 novembre 2013
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Well,we’ve done mistakes:
Here’s what i’ve learnt from errors committed before
starting...lunedì 11 novembre 2013
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At first,i just neededa studio
Start with a clear projectdon’ just stumble upon it
lunedì 11 novembre 2013
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But couldn’tafford it, justthen seekedfor partners
Team is crucial. Choose wisely a motivated, diversebut tight group to start with
lunedì 11 novembre 2013
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We begundreaming big,too big
Dream big, start small.Or at least lean. Or go big
only if you are almost sure you can afford to do that.
lunedì 11 novembre 2013
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...while planning
lunedì 11 novembre 2013
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We fell in lovewith a placebut it wasa mess
Plan accuratelyyour initial expenses.
Handle restorations with care, it’s hard to foresee
how much it will really costlunedì 11 novembre 2013
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And it wastoo expensiveto mantain
Don’t spend all the money with initial expenses. It will
take time to reach your project’s full potential
lunedì 11 novembre 2013
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Enthusiasmweighted farmore than itscost
Enthusiasm, passion, boldness are great things.But give them robust roots
to grow efficientlylunedì 11 novembre 2013
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...while managing
lunedì 11 novembre 2013
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The projectwas split in 2uncoherentparts
Give an understandable strong, solid, firm identity
to your project, and let coworking power it
lunedì 11 novembre 2013
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We’ve chosento become tooself-referentialand closed
Your placewon’t remain the coolest place in town for a long
time. If you’ll play on exclusiveness, you’ll lose.
lunedì 11 novembre 2013
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Definitely toomany cluelesshipster parties
People joining a partywant to drink and have fun, not necessarily to use your desks. Beware the hipsters
lunedì 11 novembre 2013
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...while taking careof the community.
lunedì 11 novembre 2013
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We left people alone to solve their problems
People have to feel comfortable and cared.
You can’t ask coworkers to bear problems and
inefficiencies.lunedì 11 novembre 2013
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The space changed from shared to partitioned
Struggle for keepingyour community open and
dynamic. 2-3 empty desks are better than a blocked,
closed communitylunedì 11 novembre 2013
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We didn’tinvolve peoplein the activities
Help coworkersto feel part of your project.
Let them help, propose, participate, share, live it.
Your project is their project.lunedì 11 novembre 2013
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Nonetheless, there’sa lot i’ve learnt
and a lot i’ve got:
lunedì 11 novembre 2013
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friends,mates,
experience,
lunedì 11 novembre 2013
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and a new project( with many new mistakes to do! )
lunedì 11 novembre 2013
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thanks!
Mattia Sullinicowo Firenze 22A|22cowo Firenze COMBO
lunedì 11 novembre 2013