Trey Songz Official Website

Trey Songz official website promotes the image of him. It contains various aspects

about his music career life and tours. The first home page of the site has a banner with

a black white image of him as the main focus. The colour scheme behind it is effective,

as it used monochrome with hints of red. It is sticking to the black and white and red

colour palette. Due to the black and white effect, the image of Trey draws in his facial

feature with essentially grabs the audience’s attention. The shadow beneath and

beside his image creates a sense of tense and seriousness, which compliments well

with his image. Trey Songz is represented as a very serious man who is serious about

his music. Instead of using bright colours for his website which will give a more pop

like outcomes, the use of monochrome reflects the R&B genre. Trey Songz is not as

established artist as other huge bands therefore his image is necessary in order to

attract as many fans and audience as possible. The banner includes the artists name,

new album name and number of hyperlinks that can direct them to different pages of

the site. The house style is kept consistent throughout his website.

This particular page contains videos of Trey Songz song

and each video has a comment section where fans are

able to interact and comment on his music. The site

provides history of his previous work, which will increase

his popularity and promote his

This is another promotional feature that engages the fans and audience into

Trey Songz music and life. By using images from his personal life and

exclusive back stage images will make the fans feel closer to the artist which

will increase their chance of relating and identifying with the artist, This way

keeps the fans satisfied and interacted with their stars which will essentially

influence the success rate of the artists himself.

This section of the website gives an overview of the

upcoming tours of Trey Songz, the location, date time and

ticket prices. It provides the fans and audience with the

essential details beforehand.

Gratification Theory

Trey Songz videos fall under quite a few of the gratification theory. They are

mostly for entertainment purpose so therefore falls under the affective

gratification theory. This is when the videos are view for emotional

satisfaction and entrainment. Personal integrative could also be an

important theory behind his videos as many youngsters are able to relate to

his music video. For example many of his videos are based upon

relationships, break ups and genuine love. This is a common topic in

everyday people’s lives especially the younger generation so his videos can

also be relatable as people are able to relate to certain situations. Along

with personal integrative, social integrative can also be found in Trey Songz

videos. These revolve around general issues within the society.

Some statistics at the bottom of the page that indicates the number of followers of Trey Songz

in twitter Facebook and YouTube. This also indicates his popularity rate, which helps him

promote both his music and image. This aspect is an extra feature on an official website. Web

2.0 enables interaction for the audience. These make it possible for audience to engage in

activities. For example commenting on songs and interacting with stars via twitter. The internet

has evolved from its previous web 1.0 which only allowed the audience to absorb information

and only inform them. Web 2.0 has impacted the music industry as it allows the artists’ image

to be promoted widely and for them to be establish.

On the left hand side there is a little bio on Trey Songz which gives an overview of his life

and career. This allows the audience to get a perception of his lifestyle and feel interacted

with the star. On the right there is a special feature of his most popular tracks which will

contributes in making improving his image and increasing his popularity. People are able to

see the most popular tracks and relate to them or download them if not yet. This essentially

promotes his music to wider audience, for those who are his fans and new comers. There is

also a section below where you can stream the music straight away, this makes the music

much more convenient and provides a method of downloading. Meta tag allows us to

narrow down information to precise and specific details which may be of interest to an

individual. This saves time and also makes the process more straight forward instead of all

the hassle to go through everything inorder to get to that page. An example of this could be

using the # tag on twitter after a comment of Trey Songz which will enable people to read

everything about him only.

At the bottom of the home page there is another banner

with his discography with the names and album covers of

his previous work. This acts as a timeline which informs

the audience about his previous albums which can be

triggers and enables a continuity of his work.