1

Summary 2010 Results

Headquartered in Austin, TexasFull service marketing firm

Uniquely serving companies in engineering and science

2

Client Snapshot

3

"TREW Marketing was the right partner, given their technical industry knowledge and strategic approach. The new website looks great and has all the features we wanted. We

are absolutely pleased with the results.”

“TREW has managed our corporate rebranding, website redesign, marketing strategy and day-to-day execution exceptionally well. They are dedicated to understanding our needs and

work so collaboratively, I feel part of their team.”

”Our audience of controls professors and our products are both very technical in nature, but with TREW's long history working in this area, they were able to quickly get up to speed and execute to meet a tight timeline. We were very pleased with the results, including surpassing

our goal for dollars quoted and helping the sales team close business.”

”On a scale of 1 – 10, TREW delivered a 12!”

”I wanted to take a few minutes to personally thank you and [the TREW] team for the great work. The final result was spectacular!”

“TREW's experience marketing technical products to engineers and scientists made them a great partner for us.”

TREW Client Quotables

4

TREW Services

Web

Awareness

Preference

Loyalty

5

Highlights of 2010 Work, Results

6

Database Marketing

7

Core Materials

8

Website Design

9

Content Development

10

Marketing-Ready Results

“One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.” – Darryn La Zar, VP of Sales and Marketing, Wineman Technologies

Ground transportation & energy test products, services

Video & RF test products, services

Industrial, medical test and machine vision

Automated test, embedded control for industrial & bioprocess

Controls labs for academic teaching

11

Snapshot of Marketing Strategy

FromTrade-show centricLow web traffic, no lead capture

Difficult web experience

Amassing lead volume, cherry-pick follow up

Follow-up reactively, transactional

Messaging features

ToCampaign-centric using many vehicles

Growing web traffic, lead capture

Clear navigation, professional site

Nurture ALL leads

Engage proactively, build long-term relationshipsMessaging benefits

12

Client Example of Web and Search Results

• 156% YOY growth in web traffic – 70% driven by search engine marketing

• 800% increase in clicks from paid search• 3.3 average pages per visit for 2:03 min stay

Q4 2009

Q1 2010

Q2 2010

Q3 2010

050

100150200250 Clicks

CTR – .35%CPC - $1.84TOS – 2:05Position –1.6

Sample of Monthly Data

“One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.”

–VP of Sales and Marketing

13

Quanser Targeted Campaign

• Goal: With 3 weeks to execute, provide an integrated back-to-school campaign for Inverted Pendulum promotion

• Objectives:– Create clean, modern microsite design to engage professors

• Design carried through website, email and print

– Provide multiple points of entry by discipline (mechantronics, electrical, robotics, etc)

– Drive request for quotes– Nurture existing database as well as engage new prospects

14

Quanser Inverted Pendulum Microsite Home Page Find a Module

15

Direct Marketing

HTML Email

Postcard

16

Campaign Goals Actual Results15% open rate 18.9% open rate

Estimated revenue: $50,000

PO value: $191,895

Selected Results

17

Life Sciences/BioProcess Product Launch

• Goal: Strategically plan and execute product launch for bioprocess application in 3 weeks

• Deliverables:

– In 4 days, build launch strategy and plan

– Study competition, define key differentiators, develop messaging

– Launch product via PR, web, case study materials

– Collaborate with product partner to extend reach of launch

18

Results• New product content

– Product flyer– Customer case study

• “PBS Biotech Uses Cyth Circaflex Embedded Control System to Create an Innovative Bioreactor”

– Web landing page redone• PR

- 5 in-person media interviews- 11,993 web impressions, 15 “reads”- 11 online articles in first few days

• Extended reach through partner collaboration– Partner news, event keynote

• Regional partner opportunities id’d

19

We create smart ideas to promote the innovations of our world’s scientific, engineering and academic leaders.

www.trewmarketing.com