Trends

ACTION

JACKSON

“A trend is a manifesto of

something that has unlocked or newly

serviced an existing need / product /

service”Kurt VergultExecutive creative director

“Trend watching is about observing and understanding what's

already happening, the major and the minor,

the mainstream and the fringe.”

Pick the right TREND and WIN

MACRO TRENDS

CONSUMER TRENDS

INDUSTRY TRENDS

Integration

“The knife is made of silver and, besides the blade, it also includes a spoon, a fork, a spatula, a small toothpick and a retractable spike, which specialists consider was used to snag snails out of their shells.” (200 A.D.)

Integration

“A waher and spin drier all in one, what more could a house wife of today ask for.” (1960)

Integration

“The products you own that are supposed to enhance your life too often work in isolation. At B&O we took a step back. Simply by connecting all the technology in your home …” (2011)

Pharma retailStarts with category management …

“The biggest change we see today is the movement towards category management. Pharmacists realize their competitive position is volatile and under attack.” (retaildetail.eu, 2011)

2010 OUT

What’s

Next?

2011 IN

TIPS & TRICKS

#1 Get inspired by Trend Blends

#2 Go STUMBLE

#3 Check the trend references

#4 Friend, Follow & Share

People choose their own trend. (Power to the people, Insites Consulting)

#5 Wander more & open your eyes

#6 Read weird books

Enjoy surfing the last waves !

“Trends are useless unless they make our live better in some way. So don’t get taken in. No matter how many people are talking about the hot trend, unless it is creating true value by solving real problems, it will die out soon enough.”Greg Satell, DigitalTonto

Via Twitter: #lifelessons