WEBINAR

Subscription AppsTrends & Tips forSuccessful Marketing

Agenda

1

2

3

Introductions

Subscription Apps Report

Tips from Match

4 Recap

5 Q&A

Meet the Panelists

3

Morgan FribergSr. Marketing Manager

Liftoff

James PengHead of Mobile & Social Acquisition

Match Group

4

Liftoff is a performance-based, app marketing platform helping companies drive adoption and engagement in mobile apps.

Match Group

5

6

liftoff.io/resources/

Subscription Apps Cost & Conversion Funnel

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Cost & Conversion Funnel by Gender

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Cost & Conversion Funnel by Gender

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Cost & Conversion Funnel by Gender

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Cost per Install by Month

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Cost per Install by Month

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Cost per Install by Month

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Cost per Install by Month

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Subscription Costs & Conversion Rates by Month

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Subscription Costs & Conversion Rates by Month

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Subscription Costs & Conversion Rates by Month

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Subscription Costs & Conversion Rates by Month

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Subscription Cost-per-Month Categories

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Time From Install to Conversion

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MARKETING TIPS: SUBSCRIPTION APPS

MARKETING SUBSCRIPTION APPS

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1. Spend enough time vetting new channels before testing

2. Utilize your 1st party data effectively for targeting

3. Be disciplined in your decision making, use leading indicators

4. Focus on your product's key differentiators in your messaging

5. Emphasize the value of your brand when possible

1. Assume your audience knows your product

2. Rely on the same messages or ad formats

3. Give up just because targeting or creative didn't work - always retest

4. Ignore your user flow and onboarding process

5. Forget to re-engage users to amplify your efforts

DO DON’T

In Summary

Subscription Apps Recap

Medium-Cost Apps ($7-$20) = Highest Conversion

1

Install KPI - Target August & September

Gender - Target Males

Subscription KPI - Spring

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3

4

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5 Install-to-Conversion Time: Consider Pricing

Match Do’s & Don’ts

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liftoff.io/resources/

Questions?

www.liftoff.io

Questions?

www.liftoff.io

Role of Re-Engagement

The Challenge - Low Retention

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90% of installs will stop using your app within 30 days

How Re-Engagement Works

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Users come back to yourapp and convert

Re-Engagement Ads are targeted to your unengaged users

User installs your app thendoesn’t use it or deletes it

Product Feed Retargeting

Product Feed Retargeting

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Entire product catalogAutomatically scan and cache the entire product catalog daily

Daily updatesAds continually display the most recent information

Up-to-date pricing & inventoryHandy for large sales, i.e. Cyber Monday and Black Friday

Deep link direct to productsBest user experience - send user to exactly where they left off

Promote related productsShow related items, brands, or the most popular catalog items

PLACEHOLDERFOR PANELISTS TIPS