Trends in Trade Show Design
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Transcript of Trends in Trade Show Design
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Trends in Trade Show Design: Neuroscience, Technology, Interactivity
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
High relevance strengthens use
Technology empowers by giving access to info
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
The typical mobile phone user checks his/her phone 150 times a day.--Mary Meeker, KPCBBy the end of this year, there will be more mobile-connected devices than there are people on earth.--Cisco, 2013
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want, when I want it
• Be convenient for me
• Engage me
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Millennial estimated purchasing power today is $13 trillion.--CEB/IconocultureBy 2025, Millennials will make up 75% of the workforce.--Brian Solis
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Netflix House of Cards example illustrating Big Data
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Technology empowers by giving access to info
• Give me what I want, when I want it
• Be convenient for me• Engage me
All-About-Me Event Solutions
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• Event Mobile App• Virtual Events• Near-Field Communication• Heat Mapping
All-About-Me SolutionsEvent Organizers
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• Targeted messaging through social media
• Tech “eye candy”: projection mapping, augmented reality
• Photo booths
All-About-Me SolutionsExhibitors
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• Second screen• Flipped learning• Adaptive learning models• Gamified education
All-About-Me SolutionsEducation
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Presented by: Loretta HudelotAt Expo!Expo! 2013
(214) [email protected]
@InsightsChick