Trends in Trade Show Design: Neuroscience, Technology, Interactivity
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Transcript of Trends in Trade Show Design: Neuroscience, Technology, Interactivity
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Trends in Trade Show Design: Neuroscience, Technology, Interactivity
Executive Round Table Presentation
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Our brains evolved for survival – to focus on ourselves. That Deep Brain still exists in us and determines what we pay attention to.
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To get people’s attention, tap into the Deep Brain with experiences that feel all-about-me.
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High relevance strengthens use
Technology empowers by giving access to info
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High relevance strengthens use
Technology empowers by giving access to infoMobile devices tap into our Deep Brains, causing us to strongly attach to and rely on technology.
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The typical mobile phone user checks their phone 150 times a day. – Mary Meeker, KPCB
By the end of this year, there will be more mobile-connected devices than there are people on earth. – Cisco, 2013
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High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want when I want it
• Be convenient for me• Engage me
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High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want when I want it
• Be convenient for me• Engage me
Our dependence on technology is so strong it alters how we see the world – we except products and experiences to be all-about-me.
Two macro trends strengthen this dynamic – Millennial Prevalence and Big Data.
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Millennials came of age with technology and especially depend on it. Their volume is driving brands to provide all-about-me experiences.
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Millennial estimated purchasing power today is $13 trillion. – CEB/Iconoculture
By 2025 Millennials will make up 75% of the workforce. – Brian Solis
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Netflix House of Cards example illustrating Big Data
Netflix analyzed big data from 37 million subscribers to construct this hit, and it led to a new form of media consumption – binge viewing.
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High relevance strengthens use
Technology empowers by giving access to info
• Give me what I want when I want it
• Be convenient for me• Engage me
All-About-Me Event Solutions
Events that win will create all-about-me experiences for all participants – attendees, exhibitors, and sponsors.
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• Event Mobile App• Virtual Events• Near Field Communication• Heat Mapping
All-About-Me SolutionsEvent Organizers
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• Targeted Messaging thru Social Media
All-About-Me SolutionsExhibitors
• Tech “Eye Candy”: Projection Mapping, Augmented Reality
• Photo Booths
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• Second Screen• Flipped Learning• Adaptive Learning Models• Gamified Education
All-About-Me SolutionsEducation