Trends in Sharing Mobile Video & Movie Trailers

Survey Questions1. Have you ever shared a mobile video with a friend?Yes OR No

2. How do you most often share mobile video?SMS OR Email OR Facebook OR Twitter OR Google+ OR I don’t share

3. What movie genre are you most likely to share a trailerSuperhero OR Action OR Horror OR Comedy OR Romance OR Musical OR Animation

4. Where do you most often watch trailers?:TV OR Desktop/PC OR Movie theatre OR Mobile phone

5. How many time do you watch a trailer before seeing a movie?0 OR 1-3 times OR 3-5 times OR More than 5 times

6. Gender:Male OR Female

7. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

I/Global Results

Overview – GlobalStart Date: July 1End Date: July 2Duration: 2 Days/48 HoursResponses: 14,010 UniqueLength: 7 Questions, 30 ChoicesResponse Rate: 7,005/Day

24%

76%

Gender

FemaleMale

17%

35%32%

12%4%

Age

<18

18-25

26-35

36-55

55<

47%

53%

No Yes

GLOBALHave you ever shared a mobile video with a friend?

45%55%

48%52%

females

males

21%

79%

Under 18

29%

71%

Over 55

52%

48%

36 - 55

52%

48%

18 - 25

56%

44%

26 - 35

Have you ever shared a mobile video with a friend?

GLOBAL

Have you ever shared a mobile video with a friend?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

No 35% 50% 49% 44% 28% 45%Yes 65% 50% 51% 56% 72% 55%

MALENo 17% 53% 58% 53% 30% 48%Yes 83% 47% 42% 47% 70% 52%

GLOBAL

7%12%

12%

45%

20%4%

Email Facebook Google+ I don't share SMS

Twitter

How do you most often share mobile video?

8%14%

15%

45%

13%5%

6%12%

12%

45%

22%4%

females

males

GLOBAL

3%11%

9%

20%52%

5%

Under 18

7%12%

19%

38%

19%

5%

Over 55

10%

11%

15%

47%

13%4%

36 - 55

6%

14%

11%

50%

14%5%

18 - 258%

11%

13%

52%

12%4%

26 - 35

How do you most often share mobile video?

GLOBAL

How do you most often share mobile video?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Email 4% 9% 9% 9% 9% 8%Facebook 19% 14% 11% 12% 12% 14%Google+ 17% 13% 14% 21% 21% 15%I don't share 36% 46% 50% 41% 40% 45%SMS 17% 13% 12% 13% 11% 13%Twitter 7% 5% 4% 4% 7% 5%

MALEEmail 3% 5% 8% 10% 7% 6%Facebook 9% 14% 11% 11% 11% 12%Google+ 7% 11% 13% 14% 18% 12%I don't share 16% 51% 53% 48% 36% 45%SMS 61% 14% 12% 13% 25% 22%Twitter 4% 4% 4% 4% 4% 4%

GLOBAL

20%

7%9%

6%10%

29%

19%

Action Animation ComedyHorror Musical RomanceSuperhero

What movie genre are you most likely to share a trailer from?

17%

9%9%

8%14%

35%

9%

21%

7%9%

6%9%

27%

22%

females

males

GLOBAL

9%8%

6%4%

11%

11%

51%

Under 18

17%

13%

7%

7%17%

19%

21%

Over 55

23%

7%

9%

6%10%

33%

13%

36 - 55

21%

8%

11%

7%11%

32%

11%

18 - 25

24%

5%

9%

6%9%

35%

12%

26 - 35

What movie genre are you most likely to share a trailer from?

GLOBAL

What movie genre are you most likely to share a trailer from?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Action 11% 17% 20% 18% 19% 17%Animation 11% 8% 7% 10% 13% 9%Comedy 8% 9% 8% 9% 9% 9%Horror 5% 8% 8% 8% 8% 8%Musical 25% 13% 10% 12% 18% 14%Romance 28% 38% 38% 33% 17% 35%Superhero 12% 7% 10% 9% 16% 9%

MALEAction 8% 23% 26% 24% 16% 21%Animation 7% 8% 5% 6% 13% 7%Comedy 6% 11% 9% 9% 6% 9%Horror 3% 7% 5% 5% 6% 6%Musical 7% 10% 8% 9% 16% 9%Romance 7% 29% 34% 33% 20% 27%Superhero 61% 12% 13% 14% 24% 22%

GLOBAL

11%

48%

12%

29%

Desktop/PC Mobile phone

Movie theatre TV

Where do you most often watch trailers?12%

51%

14%

23%

10%

48%11%

31%

females

males

GLOBAL

5%

28%

6%

61%

Under 18

7%

44%

15%

34%

Over 55

10%

55%

14%

22%

36 - 55

13%

52%

12%

24%

18 - 25

12%

54%

14%

20%

26 - 35

Where do you most often watch trailers? GLOBAL

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Desktop/PC 8% 13% 13% 14% 11% 12%Mobile phone 49% 51% 53% 47% 50% 51%Movie theatre 11% 13% 16% 18% 14% 14%TV 32% 22% 18% 21% 25% 23%

MALEDesktop/PC 4% 12% 12% 9% 5% 10%Mobile phone 23% 52% 54% 56% 40% 48%Movie theatre 5% 11% 14% 13% 16% 11%TV 68% 25% 21% 22% 39% 31%

Where do you most often watch trailers? GLOBAL

17%

31%

19%

33%

0 1-3 times

3-5 times More than 5 times

How many times do you watch a trailer before seeing a movie?

8%

33%

24%

36%

20%

31%17%

32%

females

males

GLOBAL

52%

18%

10%

19%

Under 18

14%

10%

21%

54%

Over 55

10%

32%

18%

39%

36 - 55

10%

38%

19%

33%

18 - 258%

33%

23%

36%

26 - 35

How many times do you watch a trailer before seeing a movie?

GLOBAL

How many times do you watch a trailer before seeing a movie?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

0 13% 8% 5% 6% 7% 8%1-3 times 34% 39% 31% 22% 9% 33%3-5 times 17% 24% 26% 25% 21% 24%More than 5 times 36% 29% 38% 46% 63% 36%

MALE0 63% 11% 9% 11% 19% 20%1-3 times 14% 37% 34% 34% 11% 31%3-5 times 9% 17% 22% 17% 21% 17%More than 5 times 14% 35% 35% 38% 49% 32%

GLOBAL

II / India Results

Overview – IndiaStart Date: July 1End Date: July 2Duration: 2 Days/48 HoursResponses: 2,413 UniqueLength: 7 Questions, 30 ChoicesResponse Rate: 1,206/Day

17%

83%

Gender

FemaleMale

32%

36%

20%

8%3%

Age

<18

18-25

26-35

36-55

55<

35%65%

No Yes

INDIAHave you ever shared a mobile video with a friend?

41%

59%

33%

67%

females

males

13%

87%

Under 18

23%

77%

Over 55

38%

62%

36 - 55

47%53%

18 - 25

48%52%

26 - 35

INDIAHave you ever shared a mobile video with a friend?

INDIAHave you ever shared a mobile video with a friend?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

No 34% 43% 51% 41% 25% 41%Yes 66% 57% 49% 59% 75% 59%

MALENo 10% 48% 47% 38% 22% 33%Yes 90% 52% 53% 62% 78% 67%

3% 12%

11%

32%

38%

4%

Email Facebook Google+ I don't share SMS

Twitter

INDIAHow do you most often share mobile video?

6%14%

13%

37%

24%5%

3% 12%

10%

31%

40%

4%

females

males

2%9%

7%

11%

67%

3%

Under 18

3%14%

10%

39%

30%

4%

Over 552%12%

13%

39%

30%

5%

36 - 55

5%15%

11%

42%

22%

5%

18 - 253%

12%

15%

42%

24%

4%

26 - 35

INDIAHow do you most often share mobile video?

INDIAHow do you most often share mobile video?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Email 2% 8% 5% 3% 5% 6%Facebook 17% 16% 11% 0% 20% 14%Google+ 19% 10% 13% 21% 15% 13%I don't share 26% 35% 51% 45% 45% 37%SMS 33% 24% 17% 24% 10% 24%Twitter 3% 7% 4% 7% 5% 5%

MALEEmail 2% 4% 3% 2% 2% 3%Facebook 8% 15% 13% 14% 12% 12%Google+ 6% 11% 15% 12% 8% 10%I don't share 9% 45% 40% 38% 37% 31%SMS 71% 21% 25% 31% 37% 40%Twitter 3% 4% 4% 5% 3% 4%

9%5%

11%5%

9%

24%

36%

Action Animation ComedyHorror Musical RomanceSuperhero

INDIAWhat movie genre are you most likely to share a trailer from?

9%8%

12%7%

15%

32%

17%

10% 4%11%5%

8%

23%

39%

females

males

5% 5%6%

2%5%9%

68%

Under 18

8%

13%

8%

6%

11%20%

34%

Over 55

11%5%

14%

3%

13%26%

28%

36 - 55

11%4%

15%

8%

11%

33%

18%

18 - 25

13%

5%

10%

7%

11%33%

20%

26 - 35

INDIAWhat movie genre are you most likely to share a trailer from?

INDIAWhat movie genre are you most likely to share a trailer from?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Action 10% 5% 14% 7% 15% 9%Animation 10% 6% 8% 14% 15% 8%Comedy 15% 12% 10% 10% 10% 12%Horror 3% 10% 2% 7% 20% 7%Musical 10% 15% 18% 17% 10% 15%Romance 28% 38% 31% 17% 15% 32%Superhero 24% 14% 16% 28% 15% 17%

MALEAction 4% 13% 13% 12% 5% 10%Animation 4% 4% 5% 3% 12% 4%Comedy 5% 16% 10% 15% 7% 11%Horror 2% 7% 8% 3% 2% 5%Musical 4% 10% 10% 12% 12% 8%Romance 7% 32% 34% 27% 22% 23%Superhero 73% 19% 21% 28% 41% 39%

5% 41%

7%

47%

Desktop/PC Mobile phone

Movie theatre TV

INDIAWhere do you most often watch trailers?6%

49%10%

35%

5%

39%

7%

50%

females

males

3%18%

5%

75%

Under 18

4%

41%

9%

47%

Over 556%

49%

3%

42%

36 - 55

7%

53%9%

30%

18 - 256%

51%

8%

35%

26 - 35

INDIAWhere do you most often watch trailers?

INDIA

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Desktop/PC 2% 6% 6% 10% 10% 6%Mobile phone 35% 54% 54% 52% 45% 49%Movie theatre 10% 9% 11% 7% 10% 10%TV 53% 30% 29% 31% 35% 35%

MALEDesktop/PC 3% 8% 6% 5% 2% 5%Mobile phone 16% 53% 50% 48% 39% 39%Movie theatre 4% 9% 8% 3% 8% 7%TV 78% 30% 36% 44% 51% 50%

Where do you most often watch trailers?

37%

26%

15%

23%

0 1-3 times

3-5 times More than 5 times

INDIAHow many times do you watch a trailer before seeing a movie?

14%

31%

19%

36%

42%

25%

14%

20%

females

males

69%

12%

10%

10%

Under 18

37%

5%20%

38%

Over 55

32%

25%

17%

25%

36 - 55

19%

38%18%

26%

18 - 25

20%

31%16%

33%

26 - 35

INDIAHow many times do you watch a trailer before seeing a movie?

INDIAHow many times do you watch a trailer before seeing a movie?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

0 19% 12% 10% 21% 15% 14%1-3 times 31% 37% 27% 21% 5% 31%3-5 times 21% 20% 13% 21% 20% 19%More than 5 times 28% 31% 51% 38% 60% 36%

MALE0 75% 20% 22% 34% 44% 42%1-3 times 9% 38% 32% 26% 5% 25%3-5 times 8% 17% 16% 17% 20% 14%More than 5 times 8% 25% 29% 23% 31% 20%

III / United States Results

Overview – USAStart Date: July 1End Date: July 2Duration: 2 Days/48 HoursResponses: 254 UniqueLength: 7 Questions, 30 ChoicesResponse Rate: 127/Day

20%

80%

Gender

FemaleMale

8%

38%

39%

15%1%

Age

<18

18-25

26-35

36-55

55<

47%

53%

No Yes

Have you ever shared a mobile video with a friend?

36%

64%

50%

50%

females

males

USA

19%

81%

Under 18

50%50%

Over 55

54%

46%

36 - 55

47%53%

18 - 25

51%49%

26 - 35

Have you ever shared a mobile video with a friend?

USA

USAHave you ever shared a mobile video with a friend?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

No 0% 29% 45% 33% 100% 36%Yes 100% 71% 55% 67% 0% 64%

MALENo 24% 51% 53% 58% 0% 50%Yes 76% 49% 47% 42% 100% 50%

10%

16%

12%45%

11%5%

Email Facebook Google+ I don't share SMS

Twitter

How do you most often share mobile video?

16%

14%

18%36%

14% 2%

9%16%

11%

48%

11%6%

females

males

USA

10%

19%

29%

33%

10%

Under 18

50%50%

Over 555% 5%

19%

54%

11%5%

36 - 55

8%

19%

13%42%

14%5%

18 - 25

16%

17%

7%50%

5% 4%

26 - 35

How do you most often share mobile video?

USA

How do you most often share mobile video?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Email 0% 6% 32% 0% 0% 16%Facebook 0% 18% 14% 0% 100% 14%Google+ 0% 29% 5% 50% 0% 18%I don't share 25% 35% 41% 33% 0% 36%SMS 50% 12% 9% 17% 0% 14%Twitter 25% 0% 0% 0% 0% 2%

MALEEmail 0% 9% 12% 6% 0% 9%Facebook 12% 19% 18% 6% 0% 16%Google+ 24% 9% 8% 13% 100% 11%I don't share 29% 43% 53% 58% 0% 48%SMS 29% 14% 4% 10% 0% 11%Twitter 6% 6% 5% 6% 0% 6%

USA

23%

7%

11%

9%13%

23%

14%

Action Animation ComedyHorror Musical RomanceSuperhero

What movie genre are you most likely to share a trailer from?

6% 6%10%

12%

26%

30%

10%

27%

7%

12%8%10%

22%

15%

females

males

USA

24%

10%

5%5%33%

5%

19%

Under 18

50%50%

Over 55

14%

3%

16%

8%

16%

24%

19%

36 - 55

18%

14%

13%9%

14%

18%

16%

18 - 25

32%

1%10%

8%8%

33%

8%

26 - 35

What movie genre are you most likely to share a trailer from?

USA

What movie genre are you most likely to share a trailer from?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Action 0% 12% 5% 0% 0% 6%Animation 0% 18% 0% 0% 0% 6%Comedy 0% 12% 14% 0% 0% 10%Horror 25% 6% 14% 17% 0% 12%Musical 75% 29% 18% 17% 0% 26%Romance 0% 18% 36% 67% 0% 30%Superhero 0% 6% 14% 0% 100% 10%

MALEAction 29% 19% 39% 16% 0% 27%Animation 12% 13% 1% 3% 0% 7%Comedy 6% 13% 9% 19% 0% 12%Horror 0% 10% 7% 6% 100% 8%Musical 24% 10% 5% 16% 0% 10%Romance 6% 18% 32% 16% 0% 22%Superhero 24% 18% 7% 23% 0% 15%

USA

12%

52%13%

23%

Desktop/PC Mobile phone

Movie theatre TV

Where do you most often watch trailers?6%

60%

16%

18%

14%

50%

12%

24%

females

males

USA

38%

14%

48%

Under 18

50%50%

Over 55

11%

54%

11%

24%

36 - 55

16%

55%

11%

18%

18 - 25

12%

51%

14%

22%

26 - 35

USAWhere do you most often watch trailers?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Desktop/PC 0% 12% 5% 0% 0% 6%Mobile phone 25% 76% 64% 17% 100% 60%Movie theatre 50% 6% 18% 17% 0% 16%TV 25% 6% 14% 67% 0% 18%

MALEDesktop/PC 0% 16% 14% 13% 0% 14%Mobile phone 41% 51% 47% 61% 0% 50%Movie theatre 6% 13% 13% 10% 100% 12%TV 53% 20% 25% 16% 0% 24%

USAWhere do you most often watch trailers?

8%

36%

24%

32%

0 1-3 times

3-5 times More than 5 times

How many times do you watch a trailer before seeing a movie?

6%

28%

24%

42%

9%

38%

24%

29%

females

males

USA

38%

29%

14%

19%

Under 18

50%50%

Over 558%

19%

30%

43%

36 - 55

4%

45%

23%

28%

18 - 256%

35%

24%

35%

26 - 35

How many times do you watch a trailer before seeing a movie?

USA

How many times do you watch a trailer before seeing a movie?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

0 50% 6% 0% 0% 0% 6%1-3 times 25% 47% 18% 0% 100% 28%3-5 times 0% 29% 18% 50% 0% 24%More than 5 times 25% 18% 64% 50% 0% 42%

MALE0 35% 4% 8% 10% 0% 9%1-3 times 29% 44% 39% 23% 0% 38%3-5 times 18% 22% 26% 26% 100% 24%More than 5 times 18% 30% 26% 42% 0% 29%

USA

IV / Indonesia Results

Overview – IndonesiaStart Date: July 1End Date: July 2Duration: 2 Days/48 HoursResponses: 1,396 UniqueLength: 7 Questions, 30 ChoicesResponse Rate: 127/Day

35%

65%

Gender

FemaleMale

20%

38%

29%

9%4%

Age

<18

18-25

26-35

36-55

55<

45%55%

No Yes

Have you ever shared a mobile video with a friend?

41%

59%

47%53%

females

males

INDONESIA

31%

69%

Under 18

14%

86%

Over 55

45%55%

36 - 55

49%51%

18 - 25

54%

46%

26 - 35

Have you ever shared a mobile video with a friend?

INDONESIA

Have you ever shared a mobile video with a friend?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

No 36% 49% 44% 23% 12% 41%Yes 64% 51% 56% 77% 88% 59%

MALENo 27% 49% 58% 53% 16% 47%Yes 73% 51% 42% 47% 84% 53%

INDONESIA

5%14%

19%

44%

13%4%

Email Facebook Google+ I don't share SMS

Twitter

How do you most often share mobile video?

5%15%

22%41%

12% 5%

5%14%

18%

46%

14% 4%

females

males

INDONESIA

1%16%

20%

35%

22%

6%

Under 18

6%

20%

33%

20%

18%4%

Over 55

9%

11%

24%40%

13%2%

36 - 55

4%16%

17%

48%

10%4%

18 - 257%

11%

19%

49%

10%3%

26 - 35

How do you most often share mobile video?

INDONESIA

How do you most often share mobile video?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Email 2% 4% 8% 11% 8% 5%Facebook 19% 15% 11% 11% 23% 15%Google+ 26% 19% 19% 34% 31% 22%I don't share 36% 46% 43% 34% 19% 41%SMS 11% 11% 15% 6% 12% 12%Twitter 6% 5% 4% 3% 8% 5%

MALEEmail 1% 4% 7% 9% 4% 5%Facebook 13% 17% 11% 11% 16% 14%Google+ 15% 16% 18% 21% 36% 18%I don't share 35% 50% 52% 42% 20% 46%SMS 30% 9% 8% 15% 24% 14%Twitter 6% 3% 3% 2% 0% 4%

INDONESIA

19%

10%

8%6%17%

28%

10%

Action Animation ComedyHorror Musical RomanceSuperhero

What movie genre are you most likely to share a trailer from?

12%11%

6%7%

24%

31%

8%

23%

10%

10%6%14%

26%

11%

females

males

INDONESIA

13%

17%

5%3%

31%

13%

18%

Under 18

20%

22%

4%6%24%

14%

12%

Over 55

15%

4%

15%

6%9%

43%

8%

36 - 55

20%

9%

10%

8%17%

29%

6%

18 - 25

24%

7%

7%7%

10%

35%

11%

26 - 35

What movie genre are you most likely to share a trailer from?

INDONESIA

What movie genre are you most likely to share a trailer from?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Action 5% 14% 18% 6% 15% 12%Animation 16% 9% 8% 3% 23% 11%Comedy 2% 8% 9% 11% 0% 6%Horror 2% 9% 8% 9% 4% 7%Musical 44% 19% 15% 14% 27% 24%Romance 26% 36% 27% 49% 19% 31%Superhero 5% 6% 15% 9% 12% 8%

MALEAction 18% 24% 26% 18% 24% 23%Animation 18% 10% 6% 4% 20% 10%Comedy 7% 12% 6% 16% 8% 10%Horror 4% 7% 6% 4% 8% 6%Musical 21% 16% 8% 8% 20% 14%Romance 4% 25% 38% 41% 8% 26%Superhero 27% 7% 9% 8% 12% 11%

INDONESIA

9%

56%11%

24%

Desktop/PC Mobile phone

Movie theatre TV

Where do you most often watch trailers?8%

57%11%

24%

10%

55%11%

25%

females

males

INDONESIA

9%

49%8%

34%

Under 18

2%

57%16%

25%

Over 555%

66%

13%

16%

36 - 55

9%

54%12%

26%

18 - 25

11%

59%

11%

19%

26 - 35

Where do you most often watch trailers?INDONESIA

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

Desktop/PC 7% 9% 9% 3% 0% 8%Mobile phone 57% 57% 58% 49% 69% 57%Movie theatre 9% 10% 10% 31% 8% 11%TV 28% 23% 24% 17% 23% 24%

MALEDesktop/PC 10% 9% 12% 5% 4% 10%Mobile phone 44% 51% 59% 73% 44% 55%Movie theatre 7% 12% 12% 7% 24% 11%TV 39% 27% 17% 15% 28% 25%

Where do you most often watch trailers?INDONESIA

8%

31%

20%

41%

0 1-3 times

3-5 times More than 5 times

How many times do you watch a trailer before seeing a movie?

5%

32%

22%

40%

10%

30%

19%

42%

females

males

INDONESIA

22%

23%

19%

36%

Under 18

4% 6%

90%

Over 555%

32%

14%

49%

36 - 55

6%

32%

23%

39%

18 - 254%

36%

21%

39%

26 - 35

How many times do you watch a trailer before seeing a movie?

INDONESIA

How many times do you watch a trailer before seeing a movie?

AGE <18 18-25 26-35 36-55 >55 totalFEMALE

0 9% 5% 2% 3% 0% 5%1-3 times 28% 37% 39% 20% 0% 32%3-5 times 19% 28% 23% 14% 4% 22%More than 5 times 43% 29% 36% 63% 96% 40%

MALE0 30% 7% 4% 5% 0% 10%1-3 times 19% 30% 35% 37% 8% 30%3-5 times 19% 19% 20% 14% 8% 19%More than 5 times 31% 44% 41% 43% 84% 42%

INDONESIA

Thank You!

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