Trends in healthcare, pharma and agency.
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Its a view. This is by no means exhaustive but a flavour of those aspects that we are making plans around.
Transcript of Trends in healthcare, pharma and agency.
Long term care (still) breaking system
Treatment decision making is proliferating
Continuing need for personalised experience
Differentiate beyond the drug
Health system value shift
PRODUCT EFFICACY
Treatment outcome
REAL WORLD IMPACT
differentiation challenge
Product mix transition
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Commercial focus shifting
Company Product Brand (functional /emotional benefit to physician)
Patient need
Patient experience
Community of health
Commercial model’s merging Product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are becoming service companies are becoming
product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are becoming service companies are becoming
product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are becoming service companies are becoming
product companies are becoming service companies
are becoming product companies are becoming
service companies are becoming product companies
are
Continued efficiency drive
• MARGIN PROTECTION • DECREASED COMMERCIAL INVESTMENT • PROCESS PRIORITISATION• CENTRALISATION• COMMAND AND CONTROL
Outsourcing increasing
conceptual shift continues (slowly)
Share of mind Share of burden
Growth is in non-traditional services
Process component HG Department Competitive sector Insight gathering Planning, UX, Medical Market research
Ethnography
Issue identification Account management, Planning, UX Strategic Consultancy Strategic planning consultanciesInnovation consultancies
Innovation UX, Technology, Art direction, Design, Account management, planning Product designInnovation consultancies Digital agencies
Ideation Creative, UX, Design, Account management Product designInnovation consultancies
Interrogation Planning, Prototype testing teams (Argentina, Brazil, UK, Germany, Spain), Account management
Market research companiesProduct designInnovation consultancies
Iteration Planning, Prototype testing teams (Argentina, Brazil, UK, Germany, Spain), Account management, Creative, UX, Design, Account management
Market research companiesProduct designInnovation consultancies
Implementation Art directors, Project management, Copywriters, channel planners, medical writers, Technologists, Front/back end developers, print team.
Healthcare communications agenciesDigital agencies Off shore design teams
Network agencies are homogenizing
We’re a creative
agency who do strategy
We’re a strategic agency who do creative
The disconnection between our audiences will drive innovation
Digital continues to grow up
• Getting strategic • Drive for investment before decision• Seeing a shift to Social CRM shift• mobile is driving channel planning• Wearable driving product and SAS tech development• Growth of natural user interfaces• Clients becoming Increasingly platform agnostic• Small pharma nimble adopters of new tech
Agencies will share risk with service R&D
Clients are increasingly long tale consumers
CLIENT A CLIENT B
Change is inevitable
