ICT investment trends in healthcare - Enterprise ICT spending patterns through to the end of 2015
Trends in enterprise ICT - The Vault Trends in enterprise ICT UBS Telecoms Enterprise Day 2014 28...
Transcript of Trends in enterprise ICT - The Vault Trends in enterprise ICT UBS Telecoms Enterprise Day 2014 28...
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Trends in enterprise ICT
UBS Telecoms Enterprise Day 2014
28 March 2014 • Robert Schumann
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About Analysys Mason
Sizing African SME ICT markets
Case studies from Developed Markets
Challenges and opportunities for providers
Contents
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About Analysys Mason
Knowing what’s going on is one thing. Understanding how to take advantage of events is quite another. Our ability to
understand the complex workings of telecoms, media and technology (TMT) industries and draw practical conclusions,
based on the specialist knowledge of our people, is what sets Analysys Mason apart. We deliver our key services via two
channels: consulting and research.
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Consulting
Our focus is exclusively on TMT.
We support multi-billion dollar investments, advise clients on
regulatory matters, provide spectrum valuation and auction support,
and advise on operational performance, business planning and strategy.
We have developed rigorous methodologies that deliver tangible
results for clients around the world.
For more information, please visit www.analysysmason.com/consulting.
Research
We analyse, track and forecast the different services accessed by
consumers and enterprises, as well as the software, infrastructure
and technology delivering those services.
Research clients benefit from regular and timely intelligence in
addition to direct access to our team of expert analysts.
Our dedicated Custom Research team undertakes specialised and
bespoke projects for clients.
For more information, please visit www.analysysmason.com/research.
About Analysys Mason
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Analysys Mason is part of Datatec, a global ICT solutions and services group
4 About Analysys Mason
Value added distributor of
category-leading unified
communications, network
infrastructure, data center
and security solutions with
a global network of
specialty resellers
International IT solutions
and managed services
provider with a breadth of
knowledge and expertise
in communications and
collaboration; data centre
and cloud services; and
managed services
Networking services and
support consultancy
business focused on three
core business pillars;
creation of new revenue
streams, delivery of
projects associated with
those revenue streams
and support of these
projects once delivered.
Via‘s services bridge the
gap between telephony
and computing to deliver
best-in-class, multivendor,
integrated unified
communications solutions.
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Research from Analysys Mason
We provide dedicated coverage of developments in the telecoms, media and technology (TMT) sectors, through a
range of research programmes that focus on different services and regions of the world.
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Alongside our standardised suite of research programmes, our Custom Research team undertakes specialised, bespoke
research projects for clients. The dedicated team offers tailored investigations and answers complex questions on markets,
competitors and services with customised industry intelligence and insights.
To find out more, please visit www.analysysmason.com/research.
About Analysys Mason
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Consulting from Analysys Mason
For more than 25 years, our consultants have been
bringing the benefits of applied intelligence to
enable clients around the world to make the most of
their opportunities.
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Our clients in the telecoms, media and technology
(TMT) sectors operate in dynamic markets where
change is constant. We help shape their
understanding of the future so they can thrive in these
demanding conditions. To do that, we have developed
rigorous methodologies that deliver real results for
clients around the world.
Our focus is exclusively on TMT. We advise clients on
regulatory matters, help shape spectrum policy and
develop spectrum strategy, support multi-billion dollar
investments, advise on operational performance and
develop new business strategies. Such projects result
in a depth of knowledge and a range of expertise that
sets us apart.
We help clients solve their most pressing problems,
enabling them to go farther, faster and achieve their
commercial objectives.
To find out more, please visit
www.analysysmason.com/consulting.
About Analysys Mason
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Micro and small enterprises buy far less ICT in Africa than they do globally
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Source: Analysys Mason, “ICT services for SMEs worldwide:
forecasts and analysis 2013–2018”
Sizing African SME ICT markets
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Compared with global counterparts, mobile operators control far more of SME spend
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Source: Analysys Mason, “ICT services for SMEs
worldwide: forecasts and analysis 2013–2018”
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Sizing African SME ICT markets
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Case study Telefónica Azul
An OTT voice, messaging and
teleconferencing tool, targeted
towards large enterprises.
Responding to the threat of OTT
and BYOD* to enterprise revenue
in developed markets.
Entry level UC application
conferencing, collaboration,
document sharing and unified
messaging.
We expect BYOD to be an
important trend in enterprises in
Southern Africa, mainly due to
mobile operators aiming to increase
spend from corporates
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Features
VoIP calls
Interoperability with Lync
Integrate contacts and presence
Document sharing
Call management features
Call recording
* BYOD = Bring Your Own Device
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Case study Telefónica Azul
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Telefónica Azul screenshot
Case studies from Developed Markets
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Case study Unify Project Ansible
Project Ansible is a unified communications (UC) service that aims to
deliver on the promise of UC that has so far not been realised.
Adoption of UC services is increasing in developed regions, as virtual
teams and multiple devices become a reality, and pressure is on IT
departments to deliver more value for less budget.
Ansible employs WebRTC for a browser based interface, which makes it
a potentially viable service for deployment into enterprises in emerging
markets that may have lower IT budgets.
Enterprise customers in Southern Africa will see improvements in
connectivity, and become more data reliant over time, as the economy
moves towards being more service orientated. Services such as Ansible
be rapidly adopted once this is the case.
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Case study Unify Project Ansible
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Project Ansible
Case studies from Developed Markets
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Cloud-based Mobile Device Management
Cloud-based MDM is a small
market in terms of revenue in
SSA, but it will be one that
increases rapidly.
Large enterprises will be the
early adopters of these services.
SMEs will follow as the value
becomes clear, and they become
more data sensitive.
Adoption is increasing rapidly in
Latin America and emerging Asia
Pacific.
Mobile operators are a key
channel to market for MDM
vendors.
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Cloud-based MDM revenue,
worldwide 2013-2018
Case studies from Developed Markets
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Case study AirWatch
Airwatch is an MDM vendor,
offering both cloud based and on-
premises deployments.
For SMEs Airwatch Professional
is an entry level service that can
be deployed for USD1 per user
per month, providing basic MDM
functionality.
It can define and update
company-wide settings and
access, remotely wipe devices
and view all active devices across
the network.
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Stakeholder Feature
Employees • Use personal
devices at work
(BYOD)
Employers • Quick to implement
• Low cost
• Upgradable
IT
administrators
• Secure mobility
• Easy to install
• Monitor devices
• 24/7 support
Airwatch Professional features by
stakeholder
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Other interesting BYOD/MDM applications
Dual persona
AT&T Toggle (Voice and Data)
Split billing
Swisscom Duo Bill
Virtual SIM
Movirtu, Movius
OTT
Telefónica Azul, Comcast VoiceEdge
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Trends suggest more collaborative services through lower cost / more convenient channels
Our research in developed markets suggests the following trends:
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Source: Analysys Mason, “Top technology trends for SMEs
in developed markets in 2014”
Challenges and opportunities for providers
Trend Drivers
Enhancement of
operators’ online
channels
• Improved SME customer experience with cloud
• Lower cost of sales compared to other channels
• Simple way to educate a mass market on technology
• Flexible procurement and management of cloud
services for the customer
Video-based
communications
• Cross-office collaboration with reduced travel
• Can be integrated into wider UC packages
• Used for sales, customer service, and support
• Increasing use in healthcare, government, education
and manufacturing
BYOD solutions • Operator pressure to monetise BYOD
• SME conflicting requirements for mobility and security
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Connectivity providers must update their operations to support SMEs effectively SMEs are complex customers, requiring good technical support and high reliability
Connectivity providers (CPs) must fine-tune their operations to provide these things and to attract and
support SMEs for both traditional, ICT, and other emerging digital economy services
CPs must offer SME customers simple, automated self-service. They cannot afford to offer
customised services for every SME, while SMEs always prefer a quick sign-on process with little
outside help.
CPs should build partnerships with vendors and resellers that have a good understanding of the
SME market. They cannot reach out to SMEs individually, given the huge and fragmented market.
CPs should ensure data consistency across systems. A typical CSP will have systems from
several different vendors, some of which may not be compatible with each other – a common
information model must be used.
CPs should implement robust security protocols and should offer high-quality services, backed
by SLAs for service uptimes. Data security and service reliability are key issues for attracting SMEs.
CPs should offer different billing and bundling options for their services. Adoption of a one-size-
fits-all approach risks alienating some customers, and lack of differentiation will prevent upselling of
quality services.
CPs should offer out-of-the-box solutions for digital economy services such as web and server
hosting, retail product catalogue and department-level billing on a zero capex, pay-as-you-go SaaS
model in order to reduce the upfront costs to customers and ongoing operational costs to the CSP.
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Source: Analysys Mason, “Digital economy software strategies: CPs
require advanced operations to provide SMEs with ICT services”
Challenges and opportunities for providers
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African enterprises can increase productivity, but price and lack of choice are inhibitors
Market drivers
Need to increase productivity by:
connecting company locations and partners (that may
host software)
supporting better customer service via contact
centres
increasing automation of basic business processes.
Desire to support real-time applications such as
teleconferencing when travel budgets are under
pressure.
Need to reduce costs leads to more outsourcing,
including IaaS and SaaS.
Need to improve reliability because more mission-critical
applications are being run over the network.
Demand for services that are consistent around the
world.
Replacing PSTN with VoIP as a way of reducing costs.
Growth in the population of servers and storage devices
leading to increased outsourcing.
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Market inhibitors
Price is the most significant barrier to greater bandwidth
usage.
Lack of choice of suppliers (also keeps prices high).
Users do not want to be dependent on a single supplier.
If only satellite (which has high latency) is available,
enterprises cannot use real-time applications.
Lack of network coverage.
Operators’ inability to support higher network speeds
may limit what applications can be run (for example,
cloud).
Poor quality of the local loop and/or the access network.
Restrictions on VoIP (because of regulations regarding
what can be carried over data links).
Lack of awareness. Companies not yet convinced of the
benefits or practicalities of services such as cloud, or
how these services can improve productivity.
Challenges and opportunities for providers
Source: Analysys Mason, “Enterprise connectivity demand
in Africa: trends and forecasts 2012–2017”
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‘Time to deploy’ is the most frequently cited reason for selecting a supplier in Africa Time to deploy. Our discussions with enterprise IT managers in Africa
revealed that the ability to get services up and running with minimal lead times is
extremely important.
Reliability and SLAs. IT managers want to be assured not only of the quality
of the services, but also that the supplier can provide the necessary security and
maintenance of the hardware.
Choice of good-quality partners. Users need to know that operators have
a good relationship with their suppliers, and that the equipment and systems
suppliers are reliable and credible.
Ability to cater for the African terrain. Users may consider remote region
coverage and may consider route diversity to ensure service reliability, damage
to the fibre is common.
Past experiences and brand reputation. IT managers prefer to work with
suppliers with whom they have had a good experience in the past or about
whom they have heard good reports from peers.
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Source: Analysys Mason, “Enterprise connectivity demand
in Africa: trends and forecasts 2012–2017”
Challenges and opportunities for providers
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Contact details
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Robert Schumann
Principal
Johannesburg