Trends in Digital Marketing
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Transcript of Trends in Digital Marketing
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Marketing Megatrends
Nitin Mishra
Digital Technology
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Looks Familiar ?
Accent
Image Source: http://searchengineland.com/http://www.rediff.comhttp://cdn.dejanseo.com.au
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Looks Familiar?
Source: http://syndacast.com/tag/mobile-marketing
The next big thing is becoming bigger!
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Digital Transformation
Growth potential in digitalization illustrates howimportant the interaction of the virtual and real worlds has already become in many industries, what opportunities it offers, and how digitalization will shape the future for companies.
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Future Digital Marketing Challenges
resurgence
Targeting Customer Addressability
Big data breakthroughs to address each customer across digital platforms.
Resurgence in Data Collection using technological developments
Change in platforms for data collection
Source: http://www.businessinsider.in/Source: http://syndacast.com/tag/mobile-marketing
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Future Digital Marketing Challenges
Technology is becoming diverse.
Companies now need to master, adapt and use more and complex technology.
Obsolesce of technologies
Digital megatrends to improve your buyers experience, improve customers loyalty, increase their engagement.
Diversity in Technology
Source: http://www .siemens.comSource: http://syndacast.com/tag/mobile-marketing
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Future Digital Marketing Challenges
Human mind and technology as partners holds the key to future.
Combine intuitive sense making skills of human mind with incredible analytical skills of the digital world.
Humane Touch
Machines are for answers; humans are for questions - Kevin Kelly
Source: http://neuro.bstu.by/www.marketing-mojo.com
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Digital Marketing
Source: http://themarketingunited.com
The sci-fi tomorrow is almost here