TRENDS & CAMPAIGNS

Susan Briggs

DalesTourism.com DalesDiscoveries.com

Taking advantage of trends1. Find something that is happening 2. Understand how that makes people feel3. Show you understand4. Use the trend as a call to action, to increase sales

Using trends Do we need to present our “product”

slightly differently? Adapt words, images to appeal to different

mindsets? Which trends can help us get attention on

social media? How can we use trends as calls to action &

booking? Could they help us develop new products

or experiences?

Key trends Better Local Yolo, Fomo, Jomo Now Human brands Quirky fun

New expectations of quality Chances to learn something Wellness

Better

Better – learning skills

Local pride Sense of community Detailed & specific Lasting & permanent

Local

YOLO, FOMO, JOMO You only live once

Fear of missing out

Joy of missing out

Now!

Human Brands

Quirky fun & intrigue Playful risks & leaps of faith Real insider info Love (pleasant) surprises)

HAPPY DALES

Heart-felt happiness Local love, sense of community Quirky fun, pleasant surprises Living in the moment Building on FOMO Offering chance of JOMO Human brands – friendly locals Chance to make it better

Happy Dales Book: Yorkshire Dales Guide to Health and

Happiness  Dedicated destination PR activities Social media and word of

mouth promotion Development of a visitor database,

newsletter CRM activities Happy Hearts Treasure hunts

Benefits: Look more carefully, find new places -

 enhanced visits, more recommendations

Info about where visitors go, what they do - useful market research!

Attractive postcards as visit reminders for repeat visits and recommendations

Quirky idea will help generate word-of-mouth referrals and media interest

Visitors will be encouraged to go into shops, cafes, pubs, attractions to pick up the other postcards in the series!

Get involved Be a postcard pick-up point

Offer a prize

Sponsor postcards, web feature

DalesDiscoveries.com Fine dining, food & drink

New skills, learning activities, experiences

More family fun

Insider Guides

TRENDS & CAMPAIGNS

Susan Briggs

DalesTourism.com DalesDiscoveries.com