Concurrency 1: Hardware Trends and Programming Models for ...
Trends & Business Models for Mobile Internet in the Malaysian Market
-
Upload
praveen-rajan -
Category
Business
-
view
1.118 -
download
1
description
Transcript of Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Praveen Rajan Head of Internet & Services, DiGi Telecommunications
6th Annual Mobile VAS Summit
14 March 2012, Kuala Lumpur
5 Things About Malaysia
5 Things About Malaysia
5 Things About DiGi
5 Things About DiGi
80% of the market using feature phones
Device replacement is priority #1
80% of the market is Prepaid
Maximize monetization variables
POLICIES
SPEED QUOTA PRICE
TIME VALIDITY
Rationalization of Pay As You Use
There is room to craft profitable models
Charging
Blocks 30sen/MB 10sen/10kb
Daily Max
Charge
Time
Charging
Peak / Off
Peak
Cost per MB
Profitability versus utilization
& monetization through top-ups
Cost per MB
Price per MB
Commitment (RM)
Bucket plans for Postpaid
Bundle Internet with voice-centric plans
Policy differentiation
to separate Big, Small & Medium screen
OFF PEAK
PEAK VOIP P2P
PRIORITY TETHERING
Online acquisition is an enabler
Nationwide reach (with good logistics)
Competitive Internet roaming
Leveraging on scale / partnerships
Stimulate usage on feature phones
While working on device replacement
Device subsidies in an open market can be
challenging
Airtime rebates could be an alternative
Stimulate usage Device subsidies
Online acquisition Internet roaming
Bucket plans Policy differentiation
Pay As You Use Cost per MB
Device replacement Monetization variables
Questions?