Digital Trends in 2017: Making Business Impact in a Changing World
TRENDS and impact on your Business
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Transcript of TRENDS and impact on your Business
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TRENDS and impact on your Business
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Wow-Pow-How-Now
• Spotten van opportunities /kansen in de markt• Is er behoefte aan mijn product?• Creëren van kansen• Onderzoeken van de behoefte van de klant• Marktonderzoek, Interviews, enquêtes
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DESTEP
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Trends en Ontwikkelingen
• Macroniveau: trends en ontwikkelingen in de maatschappij. vb vergrijzing, duurzaamheid
• Mesoniveau: de markt van jouw bedrijf. Drie spelers:– Klant– Concurrent– Spelers in de bedrijfskolom
• Microniveau: je eigen bedrijf. Vb bedrijfscultuur, kernwaarden, missie, visie, ambities en identiteit van jouw bedrijf
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SWOT analysis
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Trend: Family – Changing roles• Dads are taking on many more domestic
duties• Women are becoming the primary
breadwinner
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Changing roles - Creates Business
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Family – The Childfree Life
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Childfree Life – Creates Business• Couples only resorts
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Pets as Family• Substitute kids (related with Childfree life)
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Pets as Family – Creates Business
7 flavors Peanut butterfor birds
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Solo Living
• Postpone couplehood• Living apart together• Divorce
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Solo Living – creates business
To help solo travelers socialize, KLM have used apps to help customers select a seatmate based on social profiles.
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The circular economy
• Design out waste• Everything within the economy has value• Design with disassembly and reuse in mind• Differentiate between consumable and durable components• Find ways to reuse materials across the value chain• Eliminate toxic chemicals• Fuel the system with renewable energy• Build resilience through diversity• Think in systems, taking into account how one action will
impact the whole
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What’s driving the circular economy(Macro level)
• Looming resource shortages• Skyrocketing commodity and energy costs• Better technology• Government pressures• New consumer notions of value and
materialism• Access over ownership
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The Circular economy – creates business
• Selling temporary ownership
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The Circular economy – creates business
Facilitating secondhand sales
DarpDecade – Tinder for closets
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The Circular economy – creates business
Designing for circular use
Google Project Ara
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Technology TrendsMobile is the Prime Screen
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Technology Trends
Do you speak visual?
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Opdracht – een gedeelte van je ondernemingsplan schrijven
1) Identificeer 3 trends op Macro niveau van belang voor jouw onderneming.
2) Hoe ga je die verwerken in marketing uitingen?
3) Help elkaar, ga als intervisiegroepje bij elkaar zitten.
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Inspiratie voor de workshop “Trends” http://trendwatching.com/http://www.jwtintelligence.com/