The Future of

TRENDS AND CHALLENGES

BUSINESS TRENDS

The majority(80%) of

marketers believelive

events are critical to their

company’s success.

Most marketers (31%)

believe that events are the

single-most effective

marketing channel.

The majority of marketers (63%)

plan on investing more in live

events in the future both in

budget and number of events.

95% of marketers agree that live

events provide valuable opportunities

to form in-person connections in an

increasingly digital world.

PROMOTIONAL TRENDS

of brands use social media

to increase awareness

before an event.

88%of marketers have

increased the use of

videos.

73% of event organizers use

Twitter to promote

their events.

76%

EVENT CHALLENGES

of marketers claimed that curating

content and building their event

agenda are the most time-consuming

aspects of event planning.

46%

of event marketers said that their

biggest challenge is increasing

event registration.

36%

of event marketers said that

increasing revenue from event

was their biggest challenge.

29%

TECHNOLOGY TRENDS

The top 3 features that eventorganizers want in an event app are:

onsite registration

19%

registration within app

16%

content capture

15%

An overwhelming majority of

event marketers (86%) believe

that technology can have a

major positive impact on the

success of their events.

100086%

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Sources:https://blog.bizzabo.com/event-marketing-2018-benchmarks-and-trendshttps://www.socialmediaexaminer.com/social-media-marketing-industry-report-2016/https://welcome.bizzabo.com/event-professionals-of-tomorrow-reporthttp://www.eventmanagerblog.com/event-app-bible/?utm_source=EMblog&utm_medium=Post%20announcement&utm_campaign=Post%20Announcement