Trending Now: #Indonesia

PRESENTED BY / GRAHAM HILLS

Quick Macro View

• Population: 245 million– 50% aged under 29

• Internet users: estimated 32-40 million– 13 to 17% of population– Facebook users reported at 40 million!

• Highest GDP in Southeast Asia (USD $540 billion)• 2011 GDP Growth forecast at 6.5%• Indonesian Rupiah has strengthened 10% against

USD in last 2 years

MOBILE INTERNET GROWTH

Mobile access – fastest growth

Source: Yahoo! Net Index 2010

Opportunities

• Mobile access is growing and data is CHEAP!– For Indonesia think Blackberry, Nokia and over

time, Android– Think engagement and research – killing time in

the 2 hour commute

SOCIAL MEDIA & LOCATION BASED NETWORKS

Facebook

Country January 2010 January 2011 Growth (%)South Korea 455,072 3,233,183 610.48%Thailand 2,163,763 7,528,492 247.94%Indonesia 14,601,028 36,361,429 149.03%Japan 815,936 2,008,657 146.18%Malaysia 4,375,526 10,197,113 133.05%Philippines 8,993,512 20,325,327 126.00%Brunei 97,176 209,966 116.07%Vietnam 804,873 1,528,613 89.92%Taiwan 5,645,915 9,724,462 72.24%Macau 160,211 232,116 44.88%New Zealand 1,302,056 1,864,293 43.18%Hong Kong 2,796,809 3,808,826 36.18%Singapore 1,864,162 2,534,541 35.96%Australia 7,519,568 9,661,539 28.49%APAC Total 51,595,607 109,218,557 111.68%

Communication channel shift

Source: Yahoo! Net Index 2010

Foursquare/Location

Source: Oliver Edwards (Slideshare)

Source: Oliver Edwards (Slideshare) and budiputra.com

Opportunities

PAYMENT

It’s still a cash economy

Source: DailySocial.net

Opportunity: Localise Payment

• Don’t think Credit Cards and BPAY!• Think eWallets and pre-paid• The payment space is heating up

– Multiple startups in the last couple of months

GROWING DEMAND FOR TRAVEL INFO

Travel Category Growth

Jul-2010 Aug-2010 Sep-2010 Oct-2010 Nov-2010 Dec-2010 Jan-2011 Feb-2011 Mar-2011 Apr-2011

Travel Travel - Information

Uni

que

Use

rs

Source: comScore April 2011

Opportunity: Content

Unique UsersYahoo! Travel 548LionAir 362AirAsia 336Garuda Indonesia 221Batavia Air 191Sriwijaya Air 181Agoda 158TripAdvisor 143

Source: comScore April 2011

GROWING OUTBOUND MARKET

Indonesians now travelling overseas

• International hotel searches on Wego: up 45% YoY

• Increased air access– It’s not just Jakarta &

Denpasar any more– Air Asia servicing 13

airports in Indonesia• Exit Tax (2.5million RP)

abolished in 2011

Search Growth

South Korea 500%Macau 286%Thailand 155%Hong Kong 87%Taiwan 76%Japan 72%Malaysia 41%Singapore 30%Australia 13%

Opportunities for Australia

• New Visa Requirements– Bona fide applicants who fulfil visa requirements are given

multiple entry visa to Australia with validity of up to 5 years.

Source: Tourism Australia

For Indonesian arrivals into Australia in 2010

Arrivals 127,100 Up 11%

4.97 million nights Up 28%

Repeat visitors – 76% Up 6%

Spend: AUD $608 million Up 14%

THANK YOU!

PRESENTED BY / GRAHAM HILLSEmail: graham@wego.comTwitter: @grahamhills