TRENDERA THE TRENDERA FILES - … Entertainment Technology ... 7 4 STILL GOING STRONG 11. Lifestyle...

T H E T R E N D E R A F I L E ST H E

T R E N D E R AF I L E S

THE FUTURE OFV o l u m e 9 , I s s u e 1 , J a n u a r y 2 0 1 8

THE TRENDERA FILES: THE FUTURE OF

THE FUTURE OF YOUR CONSUMER

Is It Over Yet?

Your Consumer In 2018

Values & Goals

Dating

Entertainment

Technology

Retail

Money

Significant Differences: Coastal vs. National

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84

89

95

97

102

103

107

108

76

C O N T E N T S

Lifestyle

Gender

Power, Influence & Celebrity

Entertainment

Social Media

Technology

Fashion

Retail

Marketing

Work

2017 IN MEMES

THE FUTURE OF. . .

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24

30

34

40

44

52

58

64

70

INTRO

2

15

7

4

STILL GOING STRONG 11

Lifestyle

Entertainment

Digital / Tech

Retail / Fashion

What’s Hot: Gen Z 8-12

What’s Hot: Gen Z 13+

What’s Hot: Millennials

Trendera Class of 2018

Digital Download

Know the Slang

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118

121

123

132

134

136

138

150

152

TABLE OF CONTENTS

NOW TRENDING 112 STATISTICS 155

THE HOT LISTS 131

STANDOUT MARKETING 126

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If you’re reading this, congratulations are in order—you survived 2017!

We knew this year was going to be a doozy, and boy was it. Having endured a trifecta of some of the worst natural disasters and mass shootings on American soil, an outpouring of sexual harassment scandals, and global nuclear annihilation looming closer with every presidential tweet, it’s no wonder 2017 left so many of us physically, mentally, and emotionally exhausted.

When even Taylor Swift has taken a turn for the dark, it’s clear that a seismic mood shift has occurred within American culture. Thankfully, the new year is here just in time to inspire us and redirect our focus. While we may not be as passionate about rainbows and unicorns, this year will be one of more substance: we’ll see people become much more intentional and informed while also carving out moments of genuine happiness in their lives and going to extremes to let loose. As you read our predictions for the most important trends for 2018, you’ll likely notice this delicate balancing act, with consumer sentiment and behavior becoming at once more serious and subdued yet more fulfilling and fantasy-driven.

Always our favorite issue of the year, the January edition of The Trendera Files is packed from cover to cover with our newest macro and micro trends, favorite marketing campaigns, and curated roundups on who, what, and where is on the rise. We’re also keeping tradition by showcasing our latest survey results by comparing nationally representative respondents to those who live in coastal cities.

Despite its predecessor, we believe 2018 will be an incredible year and hope this issue empowers you to make it one of the best yet—for yourself, your company, and your consumers.

TRENDERA

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2 0 1 7 I N M E M E S

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T H E F U T U R E O F . . .

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L I F E S T Y L E

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Anxiety is one of the biggest buzzwords of the moment. The Oxford Dictionary defines it as “a feeling of worry, nervousness, or unease about something with an uncertain outcome,” as well as a “nervous disorder marked by excessive uneasiness and apprehension.” According to the National Institute of Mental Health, anxiety affects almost one-third of adolescents and adults and, in our opinion, is a good descriptor of our cultural mindset in general these days. From insecurity in our personal lives to expecting the worst from the world around us—terrorism, climate change, etc.—feeling anxious is something that people of every age are well familiar with right now.

The most affected by anxiety, though, may be Generation Z. Attributed to smartphones, foreboding news headlines, and huge expectations of success, the Gen Z Anxiety epidemic demonstrates how more

and more kids and teens are feeling like they can no longer cope with life’s challenges. Older generations are dealing with anxieties in the domestic sphere, and we’re seeing how people are Rethinking Infidelity to reconsider their ideas of family, marriage, and sexual desire. With many of society’s institutions unstable, Faith Takes Center Stage as Christianity has a big impact on pop culture, inspiring people to reflect on how to hold onto hope amidst challenges. Instead of opting into faith, others are dealing with their anxieties by preparing for the worst, Doomsday Stockpiling in preparation for emergencies and natural disasters. But it’s not all doom and gloom. Perhaps one good thing to come out of this age of anxiety is that mental health has taken prime importance. A new philosophy that being Mentally Strong Is the New Strong is driving people to take their mental health seriously, setting time aside for clarity and reset.

A G E O F A N X I E T Y

THE FUTURE OF. . . LIFEST YLE

17


T H E F U T U R E O Fy o u r c o n s u m e r

76


T H E F U T U R E O Fy o u r c o n s u m e r

Unless specified otherwise, statistics refer to national respondents 8-50.

M E T H O D O L O G Y

N ATIO N A L S A MPLE:

N =818Nationally Representative Consumers

8-50 yrs old, evenly distributed

204 GEN Z (8-12: children and

parents of children 8-12, due to legal

restrictions)

205 GEN Z (13-21) 205 GEN Y (22-37) 204 GEN X (38-50) Male/female split for each generation

COA S TA L S A MPLE:

N =815Nationally Representative Consumers

8-50 yrs old, evenly distributed

204 GEN Z (8-12: children and

parents of children 8-12, due to legal

restrictions)

204 GEN Z (13-21) 205 GEN Y (22-37) 202 GEN X (38-50) Male/female split for each generation

CITIES SURVEYED: Boston, Charleston, Houston, Jacksonville, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Diego, San Francisco, Seattle, Tampa/St. Petersburg, Virginia Beach, Washington D.C.

ETHNICITY, INCOME, AND LOCATION DISTRIBUTION BASED ON U.S. CENSUS.

T R E N D E R A S U R V E Y E D 1633 C O N S U M E R S I N D E C E M B E R 2017.The survey was distributed online and via mobile phone.

The respondent breakdown is as follows:

V S

77


Y O U R C O N S U M E R I N 2 0 1 8

AT A G L A N CE

YO U N G ER

G EN Z:

O L D ERG EN Z:

G EN Y:

G EN X:

60% happy

43% happy

39% happy

38% happy / open-minded

48% smart

32%stressed / smart /

open-minded

36%open minded

31% relaxed

46% fun

36% mature

35% smart

30% active

Their general outlook:

Notably, in last year’s results (fielded before the presidential election)

“O P E N-M I N D E D” did not land in the top responses for any segment.

8484


Gen Zs 13+ are significantly more likely than older generations to worry about:

49% 28%25%

45% 27%20%

42% 16%15%

48% 23%23%

42% 24%17%

60% 19%15%19% 8%5%

Gen Z

Gen Y

Gen X

Gen Z

Gen Y

Gen X

Gen Z

Gen Y

Gen X

Gen Z

Gen Y

Gen X

Gen Z

Gen Y

Gen X

Gen Z

Gen Y

Gen X

Gen Z

Gen Y

Gen X

AG E O F A NXIE T Y

T H E I R A P P E A R A N C E :

M A K I N G A L O T O F M O N E Y:

F I G U R I N G O U T W H O T H E Y A R E :

T H E I R S E L F-I M A G E /S E L F-E S T E E M :

F I N D I N G T H E I R P U R P O S E :

G E T T I N G A G O O D J O B:

G E T T I N G P R E G N A N T / A N S T D :

87

72%

63%

60% 65%

54%

60%

52% 55%

46%

59%

48% 54%


VA L U E S A N D G O A L S

S IG N S O F SU CCES S

Despite being two cohorts who (in the past) couldn’t be more different, Gen Ys and Gen Xers are aligned when it comes to their

top signs of success. Meanwhile, we continue to see Gen Zs 13+ placing more importance on their jobs than older generations.

G EN Z 8-12

G EN Z 13+

G EN Y

G EN X

A happy family

Being a good parent / Helping others

Making the world a better place / Freedom to live as you please

A happy family

Loving your job

Making the world a better place / Freedom to live as you please

A happy family

Being a good parent

Helping others

A happy family

Being a good parent

Helping others

89


T V

Favorite Reality Shows

Favorite Scripted Shows

Top: Jennifer Lawrence, Sandra Bullock, Jennifer Aniston, Angelina Jolie, Emma Stone, Reese Witherspoon

Bottom: Tina Fey, Anna Kendrick, Sofia Vergara, Meryl Streep

Top: America’s Got Talent, The Voice, Shark Tank, Hell’s Kitchen, Fixer Upper, Chopped, Pawn Stars, American Idol

Bottom: Dancing with the Stars, Diners, Drive-Ins and Dives, Undercover Boss, Lip Sync Battle,

Top Chef, Teen Mom, American Pickers

Top: The Walking Dead, The Big Bang Theory, Stranger Things, Family Guy, Game of Thrones,

Law & Order: SVU, The Simpsons, Modern Family

Bottom: Friends, Bob’s Burgers, American Horror Story, Orange Is the New Black, 13 Reasons Why, This Is UsTop: Selena Gomez, The Weeknd, Gwyneth Paltrow, DJ Khaled, Chrissy Teigen, Jaden Smith

Bottom: Kim Kardashian West, Russell Westbrook, Kylie Jenner, Lauren Conrad

99


SO CI A L ME D I A

1 IN 4 Gen Zs 13+ feel

pressure to look a

certain way online

69%of consumers 8-50 would

rather be famous on YouTube

than on Instagram

66%of consumers 8-50 would

rather only have Instagram than only

have Snapchat

Gen Ys are more likely than Gen Zs and Gen Xers

to want to take a

D I G I TA L D E T OX

G E N Z s 1 3 + A R E D O M I N AT I N G S N A P C H AT:

73% have a Snapchat account, compared to 37% of Gen Ys

74% 81%74%

Gen Z

Gen Y

Gen X

S N A P C H AT 30% of Gen Zs 13+ are using Instagram and Snapchat

more than they used to. 47% of Gen Zs 13+ say Snapchat is getting even more popular among people their age, and 34% say this is the platform that shows

the real them.

G E N Z S 13+ are more likely than Gen Ys and Gen Xers to say that technology makes their life more complicated (17%

Gen Z 13+, 15% Gen Y, 11% Gen X)

I N S TA G R A M40% of Gen Zs 13+ say Instagram is getting more

popular among people their age and 26% say this is the platform that shows the real them.

101


N O W T R E N D I N G

112112


If eSports stars are the new jocks, indie gamers are the new alternative cool kids. Shying away from the popular fast-paced strategy and first-person shooter games that eSports athletes play, the indie game scene is more about exploring narratives and world building—and because many of the titles are not created for commercial gain, creators are allowed to push the boundaries of traditional gaming and fully embrace their creativity. These indie games range from realistic experiences, such as tragedy Fragments of Him, where players navigate through life after a friend’s fatal car crash, to surreal, like No Man’s Sky, where players must try to survive as they travel through space from planet to planet looking for the center of the universe. With affordable and easy-to download development tools, it’s easier than ever for someone to create their own video game and contribute to the thriving indie gaming scene.

Savvy about algorithms and fully aware of the influence they yield as a group, music fans have begun making concerted attempts to manipulate the charts in support of their favorite artists. Unsurprisingly, pop superstar Taylor Swift is at the center of the action. When Luis Fonsi’s summer hit featuring Justin Bieber “Despacito” threatened to dethrone Mariah Carey’s Billboard Hot 100 title for longest running single at #1 set by “One Fine Day,” Carey’s fans took to the Internet to throw their support behind Taylor Swift’s then unreleased single “Look What You Made Me Do” in the hopes it would beat the Luis Fonsi jam. As it turned out, Swift’s new single did end up debuting at number one, only to have a similar campaign launched against it as well. When Swift announced the release date for her newest album, Reputation, Kanye West fans were quick to notice that its November 10th release coincided with the anniversary of West’s mother’s death and were just as quick to label this move a calculated attempt to get back at him and his wife, Kim Kardashian West, for the infamous Snapchat incident of 2016. In retaliation, they organized an attempt to make “Hey Mama” the most streamed song on November 10th, creating a 24-hour playlist solely featuring the track and even creating a Facebook Event to which more than 3,200 people RSVP’d.

T H E N E W G A M E R S

AT TA C K O F T H E FA N S

E N T E R T A I N M E N T

118

Over the past few years, there’s been much debate about driverless cars, whether they’re a good idea, safe, and whether the pros outweigh the cons. A recent proposal from venture capitalist firm Madrona Venture Group is giving new life to the discussion. Their buzzed-about idea is to convert the I-5 freeway between Seattle and Vancouver into an “autonomous vehicle corridor” by 2040—in simple words, an entirely driverless highway. Madrona’s pitch includes gradually phasing in this reality by first creating a driverless carpool lane on the I-5, allowing autonomous vehicles to safely drive together without human interference. Though the jury’s still out on whether we will have a driverless future, nuanced ideas like this one help us envision what a driverless society could look like and help get the public interested in making that future happen.

D R I V E R L E S S H I G H WAY S

D I G I T A L / T E C H

NOW TRENDING

Insomniacs rejoice! There’s a new genre of podcasts successfully helping listeners hack their sleep. While most podcasts seek to entertain their audiences by creating content too interesting to ignore, popular podcast “Sleep With Me,” which has over 2.3 million monthly downloads, offers “lulling, droning, boring bedtime [stories] to distract [users’] racing [minds].” One of their segments, “Game of Drones,” purposefully and long-windedly recaps the hit HBO show in the most mundane way possible. The stories meant to relax baggy-eyed users are wandering, meandering, and, frankly, boring. Additionally, Calm is a website that provides fictional sleep stories, meditation techniques, and even sells a calming sleep mist made from lavender, chamomile, clary sage, and frankincense. Proof that digital natives are turning to technology to cure their ailments, these powerful hacks have created a dedicated fan base of well-rested devotees across the country.

H A C K I N G S L E E P

As Americans continue to increase their daily media consumption, they are also increasing the number of hours they remain stationary. One company, Multisensory Fitness Inc., is looking to challenge people to find entertainment in ways that get them on their feet. The first system of its kind, Multisensory Fitness combines both mental and physical fitness to make exercise enjoyable and stimulating. Their product, SMARTfit, is composed of gaming walls and training pods that can be implemented at

M U LT I S E N S O R Y F I T N E S S

121

NOW TRENDING

This past October on West Hollywood hotspot Melrose Avenue, Nordstrom launched concept store, Nordstrom Local. A conscious move away from the traditional inventory-driven shopping experience, the store itself has no actual clothing in stock, but rather offers consumers free consultations with personal stylists from Nordstrom’s Trunk Club service. With a glass of wine or an espresso in hand, consumers chat with their dedicated stylist, creating a streamlined process that Nordstrom believes reflects the way many people want to shop. The store also provides perks such as curbside pickup and manicures by appointment, which can be made online, over the phone, or in person. A drastic departure from sterile department stores and even more impersonal online shopping experiences, this central meeting space that asks consumers to trust an expert to select their items could save brick and mortar retail as we know it.

Gone are the days of ruining an outfit with spilled coffee. Fashion house Olderbrothers’ latest collection utilizes natural coffee dyes to create warm mocha and espresso-hued clothing basics. Appealing to the growing number of consumers who try to live as naturally as possible, the caffeinated collection is toxin-free, made completely from organic materials, reusable, and can even be composted in a garden. Additionally, the process of staining the garment involves a specialized pour-over method that founder Bobby Bonaparte says is done “with the panache of a virtuoso barista.” Built around staple pieces such as button-down shirts, sports coats, t-shirts, and trousers, the line is as timeless as the tradition of a morning cup of joe.

Originally an abandoned gas station, Napa Valley Tank Garage is a tasting room that features funky décor and has been attracting Millennial winos in droves. Owner James Harder stumbled upon the 1930s-abandoned station filled with old boxes in 2012 and from there his garage winemaking began. Specializing in unique blends that the “garagistes” concoct, the industrially designed bohemian tasting room is a small operation that sells mostly one-off blends in store and sometimes online. With over 400 wineries to choose from in Napa Valley, competition is steep, but this one of a kind experience has artisanal-obsessed Millennials dying to try a blend.

N O R D S T R O M L O C A L

C O F F E E C O U T U R E

G A S S TAT I O N W I N E

R E T A I L / F A S H I O N

123


S T A N D O U Tm a r k e t i n g

126126

STANDOUT MARKETING

WHAT IT WAS: Netflix has taken the term “Netflix and Chill” to another level with the launch of a promotional collection of Cannabis with ten unique strains each designed to complement a Netflix original title based on its vibe. For example, if viewers wanted a laugh while watching Grace and Frankie, they could try out Peyotea 73, an uplifting sativa strain. Meanwhile, the strains intended for Bojack Horseman and Santa Clarita Diet fittingly increase viewer’s appetites. Other titles that received cannabis pairings include Arrested Development, Wet Hot American Summer: Ten Years Later, Orange is the New Black, Chelsea, Lady Dynamite, and Mystery Science Theater 3000.

N E T F L I X C A N N A B I S C O L L E C T I O N

WHY WE LIKE IT: Sold at a pop up event in West Hollywood to legal medical marijuana card-holders, the Cannabis Collection did not lead to any profits for Netflix, but rather created lots of press and is a daring move into mood based marketing that will only heighten and intensify consumers’ Netflix experience.

129

T H E H O T L I S T S

131


W H A T ’ S H O T m i l l e n n i a l s

1. 80’s hair 2. KITH 3. Newsboy caps 4. Shadow Hill 5. Soul Annex 6. Power statement rings 7. Super lattes

1 . 2 .

3 .

6 .

4 .

7 .

5 .

136

W H A T ’ S H O T m i l l e n n i a l s

8. Da Vinci Mona Lisa bag 9. Gender neutral perfume 10. #TimesUp movement 11. Virgil Abloh 12. Pearl accents13. Netflix’s Mindhunter 14. Cryptocurrencies 15. Ugly sneakers

8 . 9 .

1 0 .

1 1 . 1 2 .

1 3 .

1 4 .

THE HOT LISTS

1 4 . 1 5 .

137


D I G I T A L d o w n l o a d

N E T F L I X ’S FA S T

T H R I V E

Tired of getting blamed for slow loading times due to weak Wi-Fi, Netflix launched Fast.com, a quick and simple site that instantly measures users’ personal internet connection speed at any given time. The website has a very simple user-friendly interface and upon loading immediately provides users with their current download speed as well as the metric that determines video quality. A tool for customers to hold their internet service providers accountable, Netflix purposefully launched Fast.com to raise overall awareness of internet speed, improve the speed landscape, and ultimately pressure the Federal Communications Commission to act on implementing faster wireless connections.

Recognizing the direct correlation between stress and technology, Arianna Huffington’s company Thrive Global partnered with Samsung to create Thrive, an app to encourage users to unplug and recharge. The app does this by allowing users to put their phone on “Thrive Mode” which essentially mutes all calls, texts, and miscellaneous notifications except for people specified on a VIP list. The app also alerts the caller or texter that their friend or family member is in Thrive Mode, which not only serves as a humble brag for the user and their impressive self-control to disconnect, but also encourages the texter or caller to leave them alone for the moment and possibly even inspire them to step away from their own phones for a while.

150


K N O W T H Es l a n g

152

K N O W T H Es l a n g

A W H O L E (adj.) - unit of measurement meaning a lot

B I G M O O D (adj.) - 1. relatable 2. the new “vibes”

B I N G E R A C E (v.) - racing with friends to see who can finish binge-watching the latest season of a new show

B O P (n.) - 1. a song you really get into 2. the new “jam”

C A R P I N’ A L L T H O S E D I E M S(phrase) - living life to the fullest

L A M P S H A D I N G (v.) - wearing an oversized sweater as a dress,

creating a look that resembles a lampshade

C A S K E T (n.) - the new “dead” or “done” also see “Morgued”

S T E P D A D B O D (n.) (origin: Dad Bod) - muscular with a little extra weight

L I V I N G YO U R T R U T H (v.) - being honest about who you are even if it’s against popular opinion

G R O U T F I T (n.) - all grey outfit

K R O G E R(n.) - a knock-off or “janky” version of something

S Q UA (n.) - the new “squad”

S U B M A R I N I N G (v.) - a romantic prospect vanishes, suddenly

reappears, and acts as though he/she never

disappeared at all

T I N D S TA G R A M M I N G (v.) - reaching out to someone on Instagram after they reject you on Tinder

U N C O M F Y (adj.) - short for uncomfortable

P U R E (adj.) - wholesome, sweet, or endearing

E S K E T I T (phrase.) - “let’s do it” or “let’s get it”

A S F (adv.) (origin: AF) - as f*ck

153

Q U A R T E R L Yn a t i o n a l s t a t i s t i c s

155


S TAT C O N T E N T S

13-50 YEAR OLD STATS: 156How They Describe Themselves

What They’re Working On

What They Consider Acceptable

What They Consider Unacceptable

Issues They Care About

Statements On Life

Statements On Politics

Who Should Run The Country

Things They Worry About

What They Have Faith In

What They Consider Success

What’s Most Important To Them

Best Ways To Meet Someone

Statements On Relationships

What They Consider Bad

Favorite Places To Shop

Favorite Apparel / Accessory Brands

Favorite Food / Beverage Brands

Favorite Cosmetic / Toiletry Brands

What Influences Them To Buy

What Makes Them Loyal To A Brand

Feelings On Personalized Marketing

Info They Would Share For Discounts

Ownership vs. Access

How Much They Have In Savings

Favorite Actors

Favorite Actresses

Favorite Influencers

Statements On Entertainment

How Often They Go To The Movies

Why They Don’t Go To The Movies More Often

What Would Make Then Go To The Movies

Favorite Reality TV Shows

Favorite Scripted TV Shows

How They Feel About The News

Where They Get Their Information

Statments on Cable / Satellite TV

Devices They Own

Statements On Technology & Social Media

Digital Detox

Emerging Technology

Social Media Accounts

Statements On Snapchat

Statements On Instagram

Statements On YouTube

Statements On Facebook

Statements On Twitter

What They Think Is Popular

Getting Better In The Future

Getting Worse In The Future

Staying The Same In The Future

When They Think The World Will End

Would You Rather

160

162

164

168

172

176

178

180

182

186

188

192

194

196

202

204

206

208

210

212

214

216

218

220

224

226

228

230

232

234

236

238

240

242

244

246

250

252

254

256

258

260

262

264

266

268

270

272

274

276

278

280

282

156

8-12 YEAR OLD STATS: 292

STATISTICS

How They Describe Themselves

What They’re Working On

What They Consider Acceptable

What They Consider Unacceptable

Statements On Life

Statements On Politics

Who Should Run The Country

Things They Worry About

What They Have Faith In

What They Consider Success

What’s Most Important To Them

Favorite Places To Shop

Favorite Apparel / Accessory Brands

Favorite Food / Beverage Brands

Favorite Cosmetic / Toiletry Brands

What Influences Them To Buy

What Makes Them Loyal To A Brand

Feelings On Personalized Marketing

Info They Would Share For Discounts

Ownership vs. Access

How Much They Have In Savings

Favorite Actors

Favorite Actresses

Favorite Influencers

Statements On Entertainment

How Often They Go To The Movies

Why They Don’t Go To The Movies More Often

What Would Make Then Go To The Movies

Favorite Reality TV Shows

Favorite Scripted TV Shows

How They Feel About The News

Where They Get Their Info

Statements on Cable / Satellite TV

Devices They Own

Statements On Technology & Social Media

Digital Detox

Emerging Technology

Social Media Accounts

Statements On Snapchat

Statements On Instagram

Statements On YouTube

Statements On Facebook

Statements On Twitter

What They Think Is Popular

Getting Better In The Future

Getting Worse In The Future

Staying The Same In The Future

When They Think The World Will End

Would You Rather

294

295

296

297

298

299

300

301

303

304

306

307

308

309

310

311

312

313

314

315

317

318

319

320

321

322

323

324

325

326

327

328

330

331

332

333

334

335

336

337

338

339

340

341

342

343

344

345

346

157

BE THE SMARTEST PERSON IN THE WORLD

80%Total

71%Males

OR

89%Females

78%GEN Z

77%GEN Y

86%GEN X 14%

76%Total

68%Males

OR

83%Females

73%GEN Z

74%GEN Y

81%GEN X

22%

11%

29%

24%

32%

27%

26%

19%

W O U L D Y O U R A T H E R . . .

BE THE HAPPIEST PERSON IN THE

WORLD

BE THE SMARTEST PERSON IN THE WORLD

BE THE HAPPIEST PERSON IN THE

WORLD

20%

23%

17%

COASTAL

NATIONAL


284

LIVE IN POVERTY

56%Total

57%Males

OR

56%Females

62%GEN Z

56%GEN Y

50%GEN X 50%

60%Total

57%Males

OR

63%Females

58%GEN Z

63%GEN Y

58%GEN X

44%

38%

44%

43%

44%

43%

42%


LIVE IN CENSORSHIP

LIVE IN POVERTY

LIVE IN CENSORSHIP

37%

37%

42%

40%

OR

NATIONAL

OR

COASTAL


290

WATCH A SHOW ON A COMPUTER

74%Total

74%Males

OR

75%Females

60%GEN Z

77%GEN Y

87%GEN X 13%

68%Total

65%Males

OR

71%Females

51%GEN Z

73%GEN Y

81%GEN X

23%

40%

25%

26%

26%

32%

35%

29%

49%

27%

19%


WATCH A SHOW ON TV

WATCH A SHOW ON A COMPUTER

WATCH A SHOW ON TV

OR

NATIONAL

OR

COASTAL


352

@trendera @trendera

T R E N D E R AI N S I G H T S. T R E N D S. S T R AT E G Y.

L O S A N G E L E S | N E W YO R K310.279.1047

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Transcript of TRENDERA THE TRENDERA FILES - … Entertainment Technology ... 7 4 STILL GOING STRONG 11. Lifestyle...