THE WORD OF MOUTH MARKETING COMPANY

SPEAK WHAT YOU THINK OUR WORK – WOM MARKETING CAMPAIGNS

Our Word Of Mouth community is powered by almost 4000 socially connected trenders, located throughout Romania.

44% of them are Men and 56% are Women between 18 and 35, with higher education level.

trender is more than a social network, it’s a community

Our clients and partners

Over time we had WOM Marketing Campaigns for: publishers, development courses, digital telephony, women products, food products, handmade products and many social or fundraising events.

TRENDER CASE STUDY

HOW DID THE EUROVOICE SERVICE GET TO A 400% REVENUE GROWTH?

EuroVoice WOM Marketing Campaign

The new digital telephony service proposed by EUROWEB Romania, allows multimedia communication between two users both through private communication means (VPN, rented lines) as well as through public ones, such as the world Internet network.

EuroVoice Campaign Objectives

Trying to diversify the methods of brand promotion and business services, EuroVoicethought of a Word of Mouth Marketing Campaign through the trender community.

The service promoted was EuroVoicePrepaid (VoIP):

- A 3 months campaign- 200 trenders involved- 15-25 average age

EuroVoice Campaign Overview

Awareness – Website Traffic

- Over 6,000 visits and 50,000 page views were recorded during the campaign

- 70% of traffic came via search engines and 30% through links on other websites

- The average time each user spent on blog has been 10 minutes

Consumer Insights

- 200 trenders who have activated an EuroVoice number

- 1500 trenders who heard about EuroVoiceVoIP service

- Approximately 100 reports with feedback from trenders participating in the campaign

We had an estimated total reach of 100 000 people

EuroVoice Campaign Results

The campaign was a success and the results have not hesitated to appear: an increase of 400% of revenue for the EuroVoice service, in 2008.

TRENDER CASE STUDY

TRENDERS SPREAD THE WORD ABOUT DON GUSTOSSOBRAND

Don Gustosso WOM Marketing Campaign

Whiteland Sales and Marketing is currently one of the reference players in the food market, offering national sales and marketing at the highest quality standards.

Don Gustosso Campaign Objectives

Don Gustosso products are carefully selected so as to satisfy the most demanding quality standards of their clients.

Despite its growth, many consumers were not aware of the full line of products available: ketchup, mayonnaise, sauces, horseradish.

The products promoted were Don Gustossosauces:

- An 8 weeks campaign- 50 trenders involved - 80% Female and

- 20% Male- 20 - 30 average age

Don Gustosso Campaign Overview

Awareness – Website Traffic

- Over 12,500 visits and 50,000 page views were recorded during the campaign

- 50% of traffic came via search engines, 34% via referring sites and 16% was direct traffic

- The average time each user spent on blog has been 4 minutes

Consumer Insights

- 50 trenders who have tried Don Gustossoproducts

- 3500 trenders who heard about Don Gustosso`s products

- Approximately 40 reports with feedback from trenders participating in the campaign

- 10 mentions on other websites and blogs

We had an estimated total reach of 30 000 people

Don Gustosso Campaign Results

By conducting a WOM Marketing Campaign with trender, Don Gustosso had the opportunity to develop a small group of advocates to continue to grow the brand.

THANK YOU!

Daniel Ovidiu BanicaManaging PartnerTel - +40 / 745 / 560 320Email - daniel.banica@epoint.roSkype - danielbanica

Giorgiana PetreNew Business DeveloperTel - +40 / 752 / 292 103Email - giorgiana.petre@trender.roSkype - giorgiana.petre

Contact us through any of below or call. You can talk to us in English, German or Romanian

TRENDER SOLUTIONS SRL | VAT No RO 22439083 | I. VACARESCU No 7, 300182 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147

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