Natural/Specialty Brands contribuung to growth in the Snacks Category.

SENSIBLE PORTIONS ▲ 36.5%THE DAILY CRAVE ▲ 10.9%CALBEE▲ 21.2%I HEART KEENWAH ▲ 6.7%MOON CHEESE ▲ 31.3%

NEW BRANDS GNEW BRANDS GROWING IN THE MARKET:LUNDBERG, MESSY MONKEY & VINTAGE ITALIA

Puffed and other Non-Tradiuonal Snacks like Snap Peas Puffed

Corn, Puffed Rice, Chickepeas, etc. are seeing fast growth, especially in the Natural &

Specialty segment.

PuPuffed Snacks grew over 66% in Natural and over 34% in Snacks -

Other, a $200M Sub Category.

GOOD TO KNOW

With Back to School on the mind of shoppers, we’re taking a look at healthy options within the snack category. Parents want something that is easy, tasty and healthy so that their children are fueled to learn for the day. Data shows consumers are choosing to snack on foods that are clean, less processed, organic, contain fewer ingredients, lack additives or antibiotics, and align with current diet trends like Keto, Paleo and Low Carb.

SOURCE: SPINSscan Convenuonal Markets/Regions;SC - MKT;Census Regions;Western - US CENSUS REGION - FOOD, SS Chips, Pretzels & Snacks, 52 Weeks ending June 16

ConvenuonalMarket Growth

Natural/OrganicMarket Growth

Specialty/WellnessMarket Growth

TRENDWATCH

5.0% 3.2% 0%

TRENDWATCH WEST COAST SNACKS MARKET

growth: 4.1%total: $1.2B

SNACKS

AUGUST 2019

CATEGORY

SUGGESTED ITEMSAugust 2019

TRENDING

SNACKS