Trend and Challenge Digital Marketing 2017
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Transcript of Trend and Challenge Digital Marketing 2017
![Page 1: Trend and Challenge Digital Marketing 2017](https://reader031.fdocuments.net/reader031/viewer/2022030313/58d13d8d1a28ab455d8b5293/html5/thumbnails/1.jpg)
TREND & CHALLENGE DIGITAL MARKETING 2017
![Page 2: Trend and Challenge Digital Marketing 2017](https://reader031.fdocuments.net/reader031/viewer/2022030313/58d13d8d1a28ab455d8b5293/html5/thumbnails/2.jpg)
SOCIAL MEDIA ARE USED FOR SELLING & ADVERTISING
“THERE IS ‘END’ IN ‘TREND’”
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“GLOBAL ADS SPENDING IN SOCIAL MEDIA WILL GROW
72 PERCENT BETWEEN 2016 TO 2019”
- ZENITH OPTI MEDIA -
![Page 4: Trend and Challenge Digital Marketing 2017](https://reader031.fdocuments.net/reader031/viewer/2022030313/58d13d8d1a28ab455d8b5293/html5/thumbnails/4.jpg)
TREND
TO INNOVATE OR FADE AWAY
▸ The small but fast will beat the large but slow.
▸ Compact.
▸ Following the issues in society.
![Page 5: Trend and Challenge Digital Marketing 2017](https://reader031.fdocuments.net/reader031/viewer/2022030313/58d13d8d1a28ab455d8b5293/html5/thumbnails/5.jpg)
THE CHALLENGE : SOCIETY
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CHALLENGE
INSIGHT
▸ Ads = Spam ?
▸ “There will always be ads, everywhere”
▸ “When I want something like a product, I will just search it and buy it without seeing the ad first”
![Page 7: Trend and Challenge Digital Marketing 2017](https://reader031.fdocuments.net/reader031/viewer/2022030313/58d13d8d1a28ab455d8b5293/html5/thumbnails/7.jpg)
“80% OF BUYING DECISIONS IN INDONESIA ARE DOMINATED BY EXPOSURE OF THE BRAND
IN SOCIAL MEDIA” - BMI RESEARCH -
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BUT, WAIT..
THE STAND-OUT ONE
▸ “Bukalapak? They are everywhere”
▸ Fun fact:
▸ Transaction value reached 10 trillion at the end of 2016
▸ 2016’s pageviews increase up to 16-fold compared to 2015 (13.4 billion vs. 800 million)
![Page 9: Trend and Challenge Digital Marketing 2017](https://reader031.fdocuments.net/reader031/viewer/2022030313/58d13d8d1a28ab455d8b5293/html5/thumbnails/9.jpg)
1. MAKE A CREATIVE CONTENT THAT REPRESENT THE HAPPENING ISSUE,
2. THE CONTENT MUST BE RELATED TO THE TARGET AUDIENCE,
3. THE CREATIVE CONTENT SHOULD BE “TEASING”
Gilang Ridzky Yuwono
SOLUTION?
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LET’S DISCUSS