CONTENTS

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

INTRODUCTION TO THE INDUSTRY INTRODUCTION TO THE COMPANY

RESEARCH METHODOLOGY

Title

Objective of the Study

Scope of the Study

Significance of the Industry

Significance of the Research

Research Technique

Sampling Methodology

Sampling unit

Sampling Area

Sample Size

Limitations

DATA AND INTERPRETATION

FACTS AND FINDINGS

RECOMMENDATIONS

BIBLIOGRAPHY

ANNEXURE

QUESTIONNAIRE

ACKNOWLEDGEMENT

First of all I would like to thank the Management at 95 FM TADKA (Rajasthan Patrika) for giving me the opportunity to do my two-month project training in their esteemed organization.

I am highly obliged to Mr. ALOK SHARMA (Chief Executive Officer) for granting me to undertake my training at Jhalana office.

I express my thanks to all Sales Managers under whose able guidance and direction, I was able to give shape to my training.

Their constant review and excellent suggestions throughout the project are highly commendable.

My heartfelt thanks go to all the executives who helped me gain knowledge about the actual working and the processes involved in various departments.

EXECUTIVE SUMMARY

In today’s corporate and competitive world, I find that radio sector has the appreciatable growth and potential as compared to the other sectors.

This growth potential attracts me to enter in this sector and 95 FM TADKA (Rajasthan Patrika) has given me the opportunity to work and get experience in highly competitive and enhancing sector.

Radio is the most exciting, involving and powerful promotionalmedium. Radio’s ability to tease, to create dynamic promotionalconcepts, to build anticipation and generate excitement, to magnetize the audience … the exhilaration radio delivers for both audience and advertisers is unparalleled.

Radio has made a comeback in the lifestyles of Indians. Radiohas the reputation of being the oldest and the cheapest medium ofEntertainment in India.

INTRODUCTION OF INDUSTRY

What is Radio industry:-

"Radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations or ancillary services.

Radio broadcasters can be broken into at least two different groups.

In the UK, the radio industry regulator of com are looking to establish a third tier of radio, called community radio. These radio stations will be fairly small and run by community groups.

India's radio industry is projected to post a robust growth of 32 percent over the next few years to touch Rs.12 billion (nearly $270 million) in revenues by 2010 on the back of a robust economy and easing of stiff investment rules.

The size of the industry is currently estimated at Rs.3 billion; according to a study by the Federation of Indian Chambers of Commerce and Industry (FICCI) and consultancy firm Price water house Coopers.

According to the report, the radio industry has become the hottest sector for investment in the entertainment and media space due to the availability of as many as 338 FM radio licenses for bidding for the private players.

The new FM radio licences cover about 91 cities,

In a major boost to the industry, the government has allowed up to 20 percent foreign direct investment in the sector.

The nimble-footed sector won a major vote of confidence earlier this year when BBC Worldwide, the British broadcaster's commercial arm, invested four million pounds in the unit's first move into overseas markets.

BBC Worldwide has bought a 20 percent stake in Radio Mid-Day West, a subsidiary of Mid-Day Multimedia, a listed media group that publishes the popular Mid-Day afternoon newspaper in Mumbai.

This is the first major investment in radio business after the government said last year it would allow foreign firms to own as much as 20 percent stake in an FM radio station with a view to giving a boost to this sector.

'The demand is clearly of a whopping 1.5 million hours of content per annum, if not more,' the report said

FM RADIO:-

FM is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio.

The term ‘FM band’ is effectively shorthand for ‘frequency band in which FM is used for broadcasting’. It can upset purists, because it conflates a modulation scheme with a range of frequencies.

In the late 1950s, several systems to add stereo to FM radio were considered by the FCC (Federal Communications Commission). Included were systems from 14 proponents including Crossly, Halstead, Electrical and Musical Industries, Ltd (EMI), Zenith Electronics Corporation and General Electric. The individual systems were evaluated for their strengths and weaknesses during field tests in Uniontown, Pennsylvania using KDKA-FM in Pittsburgh as the originating station

Driven by the launch of 50 new private FM radio stations as part of government’s second phase expansion plans, the FM radio industry has registered 60 per cent growth in 2006 within the media and entertainment sector.

FM radio generated advertising revenue in excess of Rs 500 corer in 2006, according to radio industry estimates. These numbers will be part of the upcoming FICCI-Price water house Cooper report on media and entertainment sector which will be released in Mumbai next month, industry sources said.

“The boom in FM radio is driven by the anticipation of an increase in the foreign direct investment (FDI) cap from current 20 per cent to 26 per cent or even more and the permission to broadcast news and current affairs,” a media analyst said.

Radio Industry Growth

0

5000

10000

15000

20000

2008 2012

year

Rs.

(Mill

ion)

IRS (Indian Readership Survey )

Indian Readership Survey or IRS is one of the largest readership survey conducted in India. Conducted by Hansa Research for Media Research User's Council ( MRUC), IRS covers readership for newspapers, internet usage, television viewership .Established in 1995 IRS data is widely used by media planners for finalizing the media strategy. Besides giving the readership habits, IRS also provides valuable insights into the consumption habits of the Indian consumer. According the Hansa Research, the information coverage of IRS is as follows

Media data study includes the following:Press Readership: 350 + PublicationsTV: 150+ channels CinemaInternetRadio Listener ship: 15+ Radio Stations

Product data for the following is captured70+ FMCG products usage and consumption habits30+ Durable products ownership detailsFinancial Services

Urban & Rural Lifestyle IndicatorsTelecom Data ( Source: Hansaresearch.com)

IRS uses sample from 24 states 91 cities covering a 250,000 respondents. The sampling details can be found hereIRS survey results are dissected by the media executives

to prove their reach and cost advantages.IRS is done twice a year.

ADVANTAGES OF RADIO:-

Cost and Efficiency - One of the main strengths of radio as an advertising medium is its low cost .Radio commercials are very inexpensive to produce. They require only a script of the commercial to be read by the radio announcer or a copy of a prerecorded message that can be broadcast by the station. The cost for radio time is also low.The low Relative costs of radio make it one most efficient of all advertising media and the low absolute cost means the budget needed for an effective radio campaign is often lower than that for other media. The low cost of radio means advertisers can build more reach and frequency into their media schedule within a certain budget. They can use different stations to broaden the reach of their messages and multiple spots to ensure adequate frequency.

Selectivity – Another major advantage of radio is the high degree of audience selectivity available through the

various program formats and geographic coverage of the numerous stations. Radio lets companies focus their advertising on specialized audiences such as certain demographic and lifestyle groups. Most areas have radio stations with formats such as adult contemporary, easy listening , classical music, country news/talk shows to name a few.

Radio can reach consumers other media can’t .Radio has become a popular way to reach specific non- English speaking ethnic markets.As mass marketing gives way to market to market segmentation and regional marketing, radio will continue to growIn importance.

Flexibility – Radio is probably the most flexible of all the advertising media because it has a very short closing period, which means advertisers can 16 change their message almost up to the time it goes on the air.

Radio commercials can usually be produced and scheduled on very short notice.Radio advertisers can easily adjust their messages to local marketConditions and marketing situations.

Mental imagery- A Potential advantage of radio that is oftenOverlooked is that it encourages listeners to use their imaginationWhen processing a commercial message.

While the creative options of radio are limited, many advertisers take advantage of the absence of a visual element to let consumers create their own picture of what is happening in a radio message.

Integrated Marketing Opportunities – Radio providesmarketers with a variety of integrated marketing opportunities.Radio stations become an integral part of many communities, andthe deejays and program hosts may become popular figures.

Advertisers often use radio stations and personalities to enhancetheir involvement with a local market and to gain influence withlocal retailers .Radio also works very effectively in conjunctionwith place-based point of purchase promotions.

Retailers often use on-site radio broadcasts combined with special sales or promotions to attract consumers to their stores and get them to make a purchase.

Live radio broadcasts are also used in conjunction with event marketing.

LIMITATIONS OF RADIO:-

Several factors limit the effectiveness of radio as an advertisingmedium, among them creative limitations, fragmentation, chaoticbuying procedures, limited research data, limited listener attention andclutter. The media planner must consider them in determining the rolethe medium will play in the advertising program.

Creative Limitations - A major drawback of radio as an

advertising medium is the absence of a visual image. The radioadvertiser cannot show the product, demonstrate it, or use anytype of visual appeal or information. Because of these creativelimitations many companies tend to ignore radio , and agenciesoften assign junior people to the development of radiocommercials.

Fragmentation – Another problem with radio is the high levelof audience fragmentation due to the large number of stations.The percentage of the market tuned to any particular station isusually very small. Advertisers that want a broad reach in theirradio advertising media schedule have to buy time on a numberof stations to cover even a local market.

Chaotic Buying Procedures – It should be readily apparent

how chaotic the media planning and purchasing process canbecome for the advertiser that wants to use radio

on aNation wide spot basis. This problem has diminished some what in recent years as the number of radio networks and of syndicatedprograms offering a package of several hundred stations

increases.

Limited Research Data – Audience research data on radio are often limited, particularly compared with TV, magazines, orNewspapers .Most radio stations are small operations and lackthe revenue to support detailed studies of their audiences. Andmost users of radio are local companies that cannot supportresearch on radio listnership in their markets. Thus, mediaplanners do not have as much audience information available toguide them in their purchase of radio time as they do with othermedia.

Limited Loyal Listener Attention – Another problem that plagues radio is that it is difficult to retain listener attention to commercials. Radio programming, particularly music, is often thebackground to some other activity and may not receive thelisteners’ full attention. Thus they may miss all or some of thecommercials.

Clutter – Clutter is just a problem with radio as with otheradvertising media .Advertisers must create commercials that

break through the clutter or use heavy repetition to make suretheir messages reach consumers.

Radio Available In Jaipur:-

1.RADIO MIRCHI – Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of “The Times Group”.

"Mirchi" is Hindi for chili. The tagline of Radio Mirchi is "It's hot!".

The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operation in 1993 in Indore, the commercial capital of Madhya Pradesh .

Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India.

The government then took the initiative to privatize the radio broadcasting sector.

It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata ,Vizag and Goa to private operators, who developed their own program content.

The Times Group operated its brand, Times FM, till June 1998.

After that, the government decided not to renew contracts given to private operators.

Radio Mirchi station is available in 15 States and 33 cities.

Rajasthan:- Jaipur.

Gujarat:- Rajkot ,Ahmedabad ,Vadodara , Surat.

Maharastra :- Pune , Nashik , Aurangabad , Nagpur, Mumbai , Aurangabad , Kolhapur .

Karnataka:- Mangalore , Bangalore.

Kerala:- Thiruvananthapuram , Visakhapatnam.

Thamil Nadu:- Coimbatore , Madurai , Chennai.

Andhara Pradesh:- Hyderabad, Vijayawada .

Madhya Pradesh:- Bhopal, Indore, Jabalpur.

Uttar Pradesh:- Kanpur , Lucknow, Varanasi.

West Bengal:- Kolkata.

Punjab :-   Jalandhar,

Delhi:- Delhi.

Goa:- Goa.

Chhattisgarh :-  Raipur.

Bihar:- Patna.

2. MY FM –  The “ Bhaskar Group” is one of the largest media groups of the country and is the largest read newspaper group in the country with over 2.67 crore readers.   The new wave of private FM radio which started in 1999 prompted the group to make a foray in FM where the group decided to apply as a serious contender in the second round of license allotment by the Government.   In order to utilize the immense print potential of the group in some of the major cities and towns of the country, the group strategically bid for 18 licenses and won 17 out of them, the only one left out being Baroda. 

My fm radio station is available in 7 States and 17 cities.

Madhya Pradesh :-   Indore, Bhopal, Jabalpur, Gwalior  Chhattisgarh :-  Raipur, Bilaspur  Rajasthan :-   Jaipur, Jodhpur, Udaipur, Kota, Ajmer  Gujrat :-   Ahmedabad, Surat

 Punjab :-   Jalandhar, Amritsar

Haryana :- Chandigarh  Maharashtra :-   Nagpur 

3. S FM - The top slot is a result of a carefully planned thoroughly enjoyable, round-the-clock, wholesome entertainment-oriented package.

The interactive element will encourage everyone to make their own broadcasting. There will be substantial localization of content to retain the regional flavor.

The Frequency Modulation broadcasting will be through state-of-art, high power transmitters to provide fine aural output. In order to maintain tonal fidelity and sound clarity, Suryan FM has bid good bye to playing tapes and compact discs.

The entire program will be digitized and broadcast from a sensitive computer server, eliminating sound impurities and disturbances totally

Promoted by “Sun TV Network.” S FM is today present in 45 Cities and 16 States.

Rajasthan:- Jaipur.

Gujarat:- Rajkot ,Ahmadabad ,Vadodara.

Maharastra :- Pune , Nashik , Aurangabad , Nagpur.

Karnataka:- Gulbarga , Mangalore , Mysore , Bangalore.

Kerala:- Kannur , Kozhikode , Thrissur , Kochi , Thiruvananthapuram.

Thamil Nadu:- Coimbatore , tirunelveli , Tuticorin , Madurai , Trichy , Pondicherry , Chennai.

Andhara Pradesh:- Hyderabad, Tirupati, Vijayawada, Warangal, Rajahmundry, Virag.

Orissa:- Bhubaneshwar.

Madhya Pradesh:- Bhopal, Indore, Jabalpur.

Uttar Pradesh: - Khanpur , Lucknow, Allahabad, Varanasi.

Jharkand:- Jamshedpur

West Bengal:- Asansol, Siliguri

Sikkam:- Gangtok.

Meghalaya: - Shilong.

Assam:- Guwahati.

Mizoram:- Aizwal.

4. RADIO CITY – Radio City pioneered private FM in India to offer premium quality radio entertainment to every listener. Radio City launched its first station in Bangalore, 6 years ago; and hasn't looked back ever since.

Promoted by “Music Broadcast Pvt. Ltd.” (MBPL), Radio City is today present in 17 Cities and 8 States.

Maharastra: - Mumbai , Nagpur , Sholapur , Pune , Akola , Sangli , Ahmednagar.

Delhi:- Delhi.

Karnataka:- Bangalore.

U.P:- Lucknow.

Andhara Pradesh:- Virag , Hyderabad.

Thamil Nadu:- Coimbatore , Chennai.

Rajasthan:- Jaipur.

Gujarat:- Ahmadabad ,Vadodara , Surat.

Introduction of the Company

History of the company (When Started):-

The FM Radio of Rajasthan Patrika Group Radio Tadka 95 FM, which launched its services in august 2006, has roped in celebrities like Abhijeet Bhattachrya, Sunidhi Chauhan, Shaan and Kailash Kher for the campaign to promote its radio station in Jaipur. The launching date of TADKA

“I liked the idea because radio is about entertainment, and hence, the advertisement must communicate fun and music. Also amongst various brands this was a unique approach for any FM station as no other station has used as many as four celebrities, each representing a different segment. We found this idea stronger than using a single celebrity as a brand ambassador as it

communicates range,” explained Siddharth Kothari, Director, Rajasthan Patrika, promoter of Radio Tadka.

95 FM TADKA- solid radio (Rajasthan Patrika):-

The radio division of Patrika Group, FM Tadka is declared the no. 1 FM station in Jaipur by recently conducted IRS 08 survey.

With a listener ship base of 5 lakh 89 thousand listeners, Tadka has beaten its nearest competitor by 1-lakh 70 thousand listeners. FM Tadka has more listeners among all socio economic classes, which clearly indicates the mass penetration of this station.

Why Name Is TADKA:-

The brand name is Tadka because tadka is a taste enhancer! You would never like to have dal or sabzi without tadka.

The reason why human beings learned to cook their food was to enhance its taste. They initially used to eat it raw but when accidentally they discovered that roasted food had better taste, people began cooking food.

Every thing that you eat has a taste but there is always a possibility of making it taste better and tadka does that. Tadka gives a flavour to life.

One more reason for using tadka is that it gives the flexibility of changing the taste the way one wants. We can have different tastes on different seasons, festivals and on special occasions.

PROGRAMS

SNo Show Name Radio jockey Time Band Days

1 Naman Anand 5 am – 6 amMon – Sat

2 Ek Cup Chai Jiya 6 am – 7 amMon –Sun

3 Solid Breakfast

Sufi 7 am – 11am

Mon - Sat

4 Bolti Band   11 am – 2 pm

Mon –Fri

5 Dil Mange More

Jiya 2 pm – 5 pm

Mon - Sat

6 Thadi.com Sachin 5 pm – 9 pm

Mon – Sat

7 95 RPM Shekhar 9 pm – 12 pm

Sun - Fri

8 Bolti Band   12 pm midnight

Mon - Sun

9 Tadka Top 30

Payal 11 am – 2 pm

Saturday

10 BBC EK Mulakat

Sanjeev Shrivastav

11 am – 12 am

Sunday

11 Royal Breakfast

Payal 7 am – 11 am

Sunday

12 Free Parking Payal 5 pm – 9 pm

Sunday

About the Business:

FM Tadka65%

65% of any FM listeners tunes into Radio Tadka (last 1 week listenership category)

Any FM Listenership – 8,99,000

FM Tadka Listenership – 5,83,000

Turnover:-

The yearly turnover of TADKA is 50000000.

Presence in Rajasthan & Other States:-

• Jaipur • Udaipur

• Kota

• Raipur

USPs:-

• Creatively designed programs to get listeners stay connected.

• Programs are interactive and presented in innovative style.

• Content Tie-up with BBC and BNS.

• RJ school for developing and identifying new talent.

• Festival based partnerships such as Dandia, New Year etc.

• RJ-Sufi has got his name inscribed in the Limca Book for non stop 28hrs RJing.

No. of add Advertisement:-

Fm Tadka get approx 50 advertisement per month.

Price of advertisement:-

Price of advertisement is 30 Rs. Per second.

Competitors in market place:-

1. S FM -

2. MY FM -

3. RADIO MIRCHI –

4. RADIO CITY –

Rural Reach of 95 FM Tadka(90 km radies)

:

Some of rural reaching places of 95 FM Tadka are(90Km radies:

Dausa Sambhar Fulera Khina Lalsot

Chomu Bagru Bende Ke Balaji Badhal Gangapur City

Ringus Narena Kukas Shapura Niwai

Dudu Jobner

Ramgarh

Karoli Chaksu

Other work:-

95 FM Tadka is not only famous for its entertaining programs, but also known for its dutiful social contributions time and again.

The very popular 95 FM Tadka in Kota actually contributed in saving the life of a 6-year of girl suffering with Acute Cardiac disease (ACD), a hole in the heart in simple language.

Her father could not afford the expenses of operation in a salary of Rs. 2000 per month.

When RJs of 95 FM Tadka came to know of this tragic story they started a campaign ‘Meenakshi ko bachao’ where in they urged the people of Kota for help.

Sanjal, the most popular RJ of Kota initiated the drive. Whoever listened about the child’s plight on 95 FM Tadka rushed to the bank and deposited the money to the account of child’s father?

People even came in groups to 95 FM Tadka office to express their concern. Students in Kota went out of the way by donating their pocket money for the treatment of Meenakshi. Rs. 1 lakh was collected in just 7 days through this campaign.

With enough financial support and thousands of prayers, Meenakshi will now get operated on 10th September 08.

This is first time when any radio station has gone for a philanthropic issue and strongly contributes for it.

FM 95 FM Tadka has been declared as the No. 1 FM station in Jaipur by recently conducted IRS 08 survey, with a listenership base of 5 lakh 89 thousand listeners (Ever tuned into category).

Along with playing its entertainment media role fabulously it is also taking initiative for social responsibilities.

95 FM Tadka is operating in Jaipur, Udaipur, Kota and RAIPUR.

Staff Strength:-

Number of employee working in 95 FM TADKA is 35.

RESEARCH METHODOLOGY

TITLE:

To make Trend Analysis on market of FM TADKA in jaipur in last two years.

TITLE JUSTIFICATION:-

The above title is self explanatory. The study deals mainly with studying the trend analysis of 95 FM tadka.

OBJECTIVE:-

1. To determine the feedback on services provide by 95 fm tadka.

2. To know the most preferred fm channel.

3. To provide the company with information of customer’s 4. Preference for Sound quality, RJ’s, shows of 95 fm tadka.

SCOPE OF THE STUDY:-

A big boom has been witnessed in FM Industry in recent times. A large number of new players have entered in the market.

The study deals with the trend analysis of 95 FM TADKA.

The study then goes on to evaluate and analyze the findings so as to present a clear picture of trends in the FM sector.

SIGNIFICANCE TO THE INDUSTRY :-

This is a limited study which takes into consideration the responses of 100 people. This data can be explored to take in the trends across the industry. The significance for the industry lies in studying these trends that emerge from the study. It is a rapidly changing and evolving sector.

SIGNIFICANE FOR THE RESEARCHER :-

To facilitate and provide all the useful information of the student, the company, the FM industry and also provide marketing trends of 95 fm tadka.

RESEARCH DESIGN:-

* Exploratory research technique.

The research is only exploratory in nature. The sources of information are both primary & secondary. A well-structured questionnaire was prepared to collect the information.

SAMPLING METHODOLOGY:-

Sampling Technique: Initially, a rough draft was prepared keeping in mind the objective of the research.. A pilot study was done in order to know the accuracy of the Questionnaire. The final Questionnaire was arrived only after certain important changes were done.

Thus my sampling came out to be simple random and convenient.

Sampling Unit:-

The respondents who were asked to fill out questionnaires are the sampling units. These comprise of fm listeners.

Sample size:-

The sample size was restricted to only 70, which comprised of mainly peoples from different regions of Jaipur.

Sampling Area :

The area of the research was JAIPUR, RAJASTHAN.

LIMITATIONS OF THE RESEARCH:-

1. The research is confined to a certain parts of JAIPUR (RAJASTHAN) and does not necessarily shows a pattern applicable to all of Country.

2. In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings.

3. In radio industry fm channels can’t be ranked by TRP. So survey is the only source of getting result.

DATA ANALYSIS AND

INTERPRETATION

1. Do you think the fm is best medium of entertainment?

Frequency of Responses Percentage

Yes 56 80%

No 7 10%

Can’t Say 7 10%

Figure 1: The FM is best medium of entertainment

Interpretation:

According to 80% listeners FM is the best medium of entertainment.

10% listeners are not agreeing that FM is the best medium of entertainment.

Rest 10% can’t say anything. +

2. On what time you prefer listening FM?

Frequency of responses Percentage

Morning 39 55.71%

Night 21 30%

When I have time 10 14.29%

Figure 2: Preferred time for listening fm

Interpretation:

Around 14.29% respondents prefer listening fm in morning.

Around 30% respondents prefer listening fm in evening.

Around 56% respondents prefer listening fm when they have time.

(3) Which fm channel do you prefer most?

Frequency of responses Percentage

Tadka 21 30%

Mirchi 19 27.14%

Radio City 17 24.29%

My fm 7 10%

S fm 6 8.57%

Figure 3: The most preferred fm channel

Interpretation:

Around 30% listeners like tadka most.

Around 25% listeners are in favor of radio city.

27% listeners prefer mirchi and

Rest 19% listeners are in favor of S fm and my fm.

(4) Which show do you like most?

Frequency of responses PercentageSolid break fast 18 25.71%Salaam Jaipur 13 18.57%Hello Jaipur 9 12.86%

Joy ride 2 2.86%Any other 28 40%

Figure 4: The most favorite show

Interpretation:

Arround 26% listeners like solid break fast of fm tadka. Arround 19% listeners liked salaam jaipur of my fm. Arround 13% listeners liked hello jaipur of radio mirchi. Arround 3% listeners liked joy ride of radio city. Rest of the like any other.

(5) Tadka is better than other fm ?

Frequency of responses Percentage

Agree 24 34.29%Disagree 11 15.71%Can’t say 35 50%

Figure 5: Tadka is better than other fm

Interpretation:

Around 34% listeners agree that tadka is batter then other fm.

Around 16% are disagree.

Rest of can’t say.

6) Do you like event Organized by TADKA?

Frequency of Responses Percentage

Yes 25 35.71%

No 10 14.29%

Can’t Say 35 50%

Figure 6: Do you like events organized by Tadka

Interpretation:

Around 36% listeners like tadka’s event.

Around 14% listeners don’t like .

Around 50% listeners can’t say any thing.

7) Which fm Sound quality is best ?

Frequency of responses Percentage

Tadka 16 22.86%

Radio City 21 30%

Mirchi 16 22.86%

My fm 7 10%

S fm 10 14.29%

Figure 7: Sound quality of Fm channels

Interpretation:

Around 23% listeners like sound quality of tadka.

Around 30% listeners like sound quality of radio city.

Around 23% listeners like sound quality of mircihi.

Around 10% listeners like sound quality of my fm.

Around 14% listeners like sound quality of S FM.

8) Ranks for FM channels?

Channel/Rank I II III IV V

Tadka 25 18 22 3 4

Mirchi 18 21 11 13 7

Radio City 14 17 13 9 17

S fm 5 3 9 22 31

My fm 8 9 13 24 16

Figure 8: Ranks for fm channels

9) Which RJ you like most?

Frequency of Responses Percentage

Sufi 21 30%Deep 4 5.72%

Bhumika 12 17.14%Moniya 5 7.14%

Any other 28 40%

Figure 9: Which RJ you like most

Interpretation:

Around 30% listeners like sufi. (tadka).

Around 6% listeners like deep. (radio city).

Around 17% listeners like bhumika. (my fm).

Around 7% listeners like moniya (mirchi).

Around 40% listeners like any other rj’s.

10) In below which fm channel coverage is best?

Frequency of responses Percentage

Tadka 21 30%

Radio City 18 25.7%

Mirchi 14 20%

My fm 13 18.57%

S fm 4 5.72%

Figure 10: Which fm channel's coverage is best

Interpretation:

Around 30% listeners think that tadka’s coverage is best.

Around 26% listeners think that radio city coverage is best.

Around 20% listeners think that mirchi coverage is best.

Around 19% listeners think that my fm coverage is best.

Around 6% listeners think that Sfm coverage is best.

FACTS AND FINDINGS

1.The data gathered by survey , shows that FM is the best medium of entertainment and most of people prefer listening FM in morning time.

2.Tadka is preferred by around 30% listeners & better than other fm channels which are Mirchi, Radio city , My fm and S fm.

3.The events organized by tadka are not so much popular among the listeners as 50% respondents can’t say much about the events.

4.The sound quality of radio city is best than other FM channels.

5.The survey shows that the coverage of FM Tadka is best then other fm . Which is around 30%.

6.The listeners are divided about their preferences for shows & RJ’S.

RECOMMENDATIONS

1. The authorities of 95 fm tadka should invest more on its promotional activities for the brand awareness of the channel.

2. As many listeners prefer to listen old songs so more and more old songs must be include except night time to attract each segment of listeners.

3. For the SEC A + segment of listeners more popular or famous English songs should be played on a specific time.

4. The shows “BOLTI BAND” is running at the time when business men and shopkeepers prefer to listen radio. so to increase the INTERACTION Bolti Band should be stopped and a show with RJ’S to

interact with shopkeepers should be included.

5. To popularize 95 fm tadka among people on ground activities should be organized.

6. As all shows of 95 fm tadka are of single RJ’S to make the shows more interesting dual RJ’S should be there.

7. Radio should be in proper format.

BIBLIOGRAPHY

1. www.fmtadka.com

2. www.google.com

3. www.rajasthanpatrika.com

4. www.radioduniya.com

5. Book published by Rajasthan Patrika.

6. Ppt’s and other data provide by FM tadka.

ANNEXURE&

QUESTIONNAIRE

QUESTIONNAIRE FOR LISTENERS

Name of the Respondent:-

Address :-

Contact no. :-

Age :-

(1) Do you think the fm is best medium of entertainment?

(a) Yes (b) No (c) Can’t say

(2) On what time you prefer listening fm ?

(a) Morning (b) Night (c) When I have time

(3) Which fm channel do you prefer most?

(a) Tadka (b) Radio city (c) Mirchi (d) My fm (e) S fm

(4) Which show do you like most?

(a) Solid break fast (b) Salaam Jaipur (c) Hello jaipur (d) Joy Ride (e) Any other

(5) Tadka is better than other fm ?

(a) Agree (b) Disagree (c) Can’t say

(6) Do you like event Organized by TADKA ?

(a) Yes (b) No (c) Can’t say

(7) Which fm Sound quality is best ?

(a) Tadka (b) Radio city (c) Mirchi (d) My fm (e) S fm

(8) Please give rank (1 to 5) for FM:-

Rank Channel

1

2

3

4

5

Tadka , Radio city , Mirchi ,My fm , S fm

(9) Which RJ you like most?

(a) Sufi (b) Deep (c) Bhumika (d) Moniya (e) Any other

(10) In below which fm channel coverage is best?

(a) Tadka (b) Radio city (c) Mirchi (d) My fm (e) S fm