Trefoil Group Agency Overview
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Transcript of Trefoil Group Agency Overview
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Agency Overview
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About Trefoil Group
• Providing integrated, strategic marketing communications for over 20 years
• Understand complexities inherent to business-to-business communications
• Full range of capabilities – branding, advertising, public relations, websites, digital/content marketing, direct marketing, social media and more
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About Trefoil Group
• A partner to business leaders– Align communications with vision, objectives and
strategies– Focused on results, answering the question, “for the
sake of what?” – Ability to quickly understand unique challenges and
opportunities – Provide a forum for bringing communications strategies
to the table
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How We Produce Value
• Insights/expertise to help clients own the leadership position in chosen niches
• Branding that changes the conversation in meaningful, tangible ways
• Communicating to develop/nurture relationships with multiple audiences
• Producing short-term ROI that lays the groundwork for longer-term increases in value
• Demonstrated and evolving competencies in traditional, new and emerging media
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Work Portfolio
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Where We Begin: A Client’s Former Website
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Branding/Websites: Positioning for Success
Gallagher is committed to evolving its business alongside its customers, continuously expanding engineering technologies and manufacturing capabilities to meet the demands of a dynamic marketplace – today and tomorrow.
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Branding/Websites: Positioning for Success
External research validated that Haumiller’s customers relied on their equipment in mission critical situations to transform inherently risky endeavors into predictably successful outcomes.
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Branding/Websites: Positioning for Success
For a professional service company to cut through the clutter and connect with an over-marketed audience, it must dig to the core of what truly sets it apart.
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Talent Acquisition Marketing: Becoming an Employer of Choice
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Public Relations: Establishing Local Leadership Presence
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Public Relations: Building Credibility in Your Industry
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Online Newsroom: Leveraging PR and Enhancing SEO
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Customer Communication: Solidifying Relationships
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Direct Marketing (Print): Targeted Messaging
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Marketing Materials: Equipping Sales
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Advertising: Accelerating Sales
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Advertising: Accelerating Sales
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Tradeshow Support : Creating a Presence
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