Jeff Baker, U.S. Department of Education Barbara Mroz, U.S. Department of Education
TreasuryDirect and SmartExchange are registered marks of the U.S. Department of the Treasury....
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Transcript of TreasuryDirect and SmartExchange are registered marks of the U.S. Department of the Treasury....
![Page 1: TreasuryDirect and SmartExchange are registered marks of the U.S. Department of the Treasury. Ready.Save.Grow. is a service mark of the U.S. Department.](https://reader034.fdocuments.net/reader034/viewer/2022051820/56649e015503460f94aebdd1/html5/thumbnails/1.jpg)
TreasuryDirect and SmartExchange are registered marks of the U.S. Department of the Treasury. Ready.Save.Grow. is a service mark of the U.S. Department of the Treasury.
Helping People Save for the Future – Today
Affordable, Safe and Convenient Savings Options from the
U.S. Department of the Treasury
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Saving for the Future
• Americans know saving is important. But many find it difficult.
o Roughly six in ten consider their personal financial situation to be only fair or poor (Pew, 2011).
o Only 50% are satisfied with their financial net worth or savings (Gallup, 2011).
o 45% are not confident that they will be able to save as much as they think they will need (EBRI, 2011)
o 70% say they are behind schedule in planning and saving for retirement (EBRI, 2011)
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Ready.Save.Grow. Campaign
• Ready.Save.Grow. a national public education and outreach program.
• Affordable, safe and convenient savings options from the Treasury Department can help break down barriers
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Making Savings Easy
• Six simple, safe and convenient ways to save
• Treasury Bills• Treasury Notes• Treasury Inflation-Protected
Securities (TIPS)• Treasury Bonds• EE Savings Bonds• I Savings Bond
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Changes to U.S. Savings Bonds
• Paper savings bonds are no longer available
• Savings bonds are not going away
• Digital savings bonds can still be purchased online, 24/7 at www.treasurydirect.gov
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What is TreasuryDirect?
• Secure, online system
• No fees
• Convenient way to purchase and manage Treasury securities online, 24/7
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Helping People Save
• Three easy steps
• How-to guides
• Helpful saving resources to get started
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Campaign Components
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Partnerships
Social MediaEarned Media Materials
Microsite
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Digital
• Ready.Save.Grow. campaign microsite
• Campaign Twitter profile
• Facebook page (2012)
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Partners
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Partner Support
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• ASEC Partner Meeting• Tweets• Blogs• Media engagement
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Why Get Involved?
• Help more people save for the future and achieve their long-term goals.• Educate people about Treasury savings options.• Help savers transition to digital bonds.
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How You Can Help
1. Brief your staff.
2. Spread the word.
3. Help with the transition to digital savings bonds.
4. Share materials.
5. Follow us on Twitter @ReadySaveGrow
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Campaign Resources• Campaign microsite• Consumer collateral• Partner toolkits• Videos and how-to guides
For more information: www.treasurydirect.gov/readysavegrow:
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www.treasurydirect.gov/readysavegrow
Follow us on Twitter @ReadySaveGrowContact me at [email protected]