Treasury and Trade Solutions - Citibank · September 2014 Treasury and Trade Solutions . Digital...
Transcript of Treasury and Trade Solutions - Citibank · September 2014 Treasury and Trade Solutions . Digital...
Mobile Treasury and the Connected Bank
September 2014
Treasury and Trade Solutions
Digital Trends that are Shaping the Market
Social
Digital Impact to Banking Industry
Cloud
Data
Mobile
1
Treasury and Trade Solutions (“TTS”): Digital Strategy and Priorities Citi’s global scale and commitment to a digital strategy, has made achieving a more efficient cash and trade management model more feasible than ever before.
Macro-Trend
Macro Economy
Low interest rate environment driving the need to create new fee based services.
TTS Digital Strategy
Optimize business performance for Citi and clients
through rich data and analytics
Expand channels and extend reach through mobile
technology
Deepen connections and bridge organizational
gaps through social collaboration tools
Deliver private cloud platforms and products that enable channel and device
expansion, and reduced cycle times
Regulation
Transparency requirements of regulators driving the imperative to provide more
standardized and granular data.
Competition
Banks and non-traditional competitors not subject to the same regulations are
expanding into transaction banking, and pricing to win.
Globalization
Automation, standardization and centralization of information across banking ecosystem; clients are moving towards new
channels with end-to-end processing.
TTS Strategic Priorities
Drive competitive differentiation through innovative digital products. Effectively leverage our global scale to capture and digitize financial flows. Enable our clients to realize greater organizational and commercial value.
2
Executing on Our Digital Strategy: TTS Digital Services and Solutions
Tablet App targeted at senior executives who are driving global
business decisions.
CitiDirect BE Mobile Award-winning mobile banking
platform for institutional clients to conduct business anytime, anywhere – in real time.
CitiDirect BE Trade Trade clients can perform critical operational transactions: upload trade documentation, access Citi
Supplier Finance, and more.
eBAM Digital application for managing
account opening, signatory changes and maintenance,
enabling self service in 54 countries.
CitiDirect BESM
Deliver a consistent and enhanced
client experience across the network
Expand channels and capture new
flows
Deepen core digital platforms, products, and services
Optimize business performance for Citi and clients through rich data and analytics
CitiDirect BE Analytics CitiDirect BE Self Service Best in class self service capabilities
to gain the most current and relevant information about
accounts, inquiries and cut off times.
CitiConnectSM
Clients have a complete and consistent view of all of their
cash management capabilities.
CitiDirect BE Tablet
Access sophisticated payments and receivables solutions via
interactive dashboards
CitiConnect integrates payments, receivables and information with
clients’ data systems from anywhere in the world.
CitiConnect®
3
The Mobility Phenomenon is… A sharp increase in global device penetration, over 6.8B devices, has driven 80% of companies to institute Bring Your Own Device policies.
7%
10%
18% 20%
1%
7%
22%
2%
6%
0%
5%
10%
15%
20%
25%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Inst
alle
d D
evic
es a
s a
% o
f G
loba
l Pop
ulat
ion
PCs
Smartphones
Tablets
Source: Forbes, May 2014; BI Intelligence, Dec 2013; IBM Survey, Nov 2013; Financial Express, June 2014
Market Trends:
Citi Value Proposition:
CAGR
56%
12%
73%
CitiDirect BESM Mobile
CitiDirect BESM Tablet
Citi has delivered two new alternative channels for clients to access our best-in-class online corporate banking platform, CitiDirect BESM:
CitiDirect BE Mobile: Industry leading mobile platform that processed $113Bn in Mobile Payments from on-the-road ICG clients in 2013 alone! CitiDirect BE Tablet: Launched in September ‘13 in the App Store, targeted at C-level executives who are driving global business decisions
~80% of enterprise user access will be via mobile devices by 2020 (compared to only 5% today)
4
…Transforming a Treasurer’s Typical Workday
Global Balance Analysis
Urgent Payment
Auth View trends – prepare
for treasury
team meeting
Authorize payments
Final Balances
CitiDirect BESM Tablet
CitiDirect BE Tablet
CitiDirect BE Analytics
Access and
decision financing
Reconcile prior day
activity
Payment Input /
Authorize
A day in the life…
CitiConnect® or CitiDirect BE
CitiConnect or CitiDirect BE
CitiDirect BE Analytics
2PM 4PM 8AM 10AM 9PM 7AM 6PM 12PM
Holistic digital experience delivering simplicity, channel choice and analytics reliability
CitiDirect BE Mobile
CitiDirect BE Mobile
5
CitiDirect BESM Tablet: Overview
• TTS has introduced the first Tablet-specific online corporate banking tablet application in the market, CitiDirect BESM Tablet, providing financial analytics and transaction functionality through a next-gen user experience.
• Targeted at senior-level finance professionals, the user-experience is differentiated from traditional transaction banking offerings.
• CitiDirect BE Tablet is currently live on all three major app ecosystems; as of September 2014, it is live in 79 countries and 9 languages.
• The experience has resonated with our target audience, having realized engagement with a CEO, CFOs, Treasurers and Assistant Treasurers at Fortune 500 firms across geographies.
.
6
CitiDirect BESM Tablet: Value Proposition Launched in September 2013 in the Apple App store, targeted at C-level executives who are driving global business decisions, currently live in 79 markets.
Macro View of Global Account Balances
Data Pivoting Capabilities
Transaction Authorization Ability
Since the September 2013 launch, consistent engagement from
Senior Executives (CEO, CFOs, Treasurers) has yielded approximately
+$5Bn of authorized payments via the Tablet App
7
CitiDirect BESM Mobile: Anytime, Anywhere, Real-time Access
You need to authorize a payment today but do not know when the payment instruction will be completed
You have back-to-back meetings and can escape for a few minutes but cannot sit at your desk waiting
1 2 3 4
Your critical payment is due today and the bank closes in a few hours
The payment amount is high and therefore requires the Treasurer’s approval but he/she is traveling
You are the back-up authorizer for your company’s regional shared service center
They have requested your approval at 9:00 PM while you are attending a family dinner
A key customer has an urgent need for supplies but cannot receive goods until they send payment
The customer insists they remitted funds to cover the goods, and sales contacts you to confirm
You are out of the office
• Secure, easy-to-use, award-winning alternative to desktop banking for executives on the move
• Real-time notifications of pending activities
• Initiate, authorize and release payments; perform balance and transaction inquiries; monitor your global cash position; and authorize trade transactions on-the-go
• Live in 90 countries, 16 languages • Device agnostic, web-browser based solution
• Secure and robust: Over $200 BN transactions processed since launch (Aug 2011)
CitiDirect BESM Mobile
How will I know when payment can be authorized?
How can you ensure the transaction is approved?
How can you make the payment remotely?
How can you validate the transaction?
Conduct critical business anywhere, anytime via your mobile device for improved visibility, efficiency and control.
8
CitiDirect BESM: Next Generation Overview
Initiate Transactions via CitiDirect BESM
Send files via CitiConnectSM
Or via CitiDirect BE file upload
Approve and Release Transactions
via CitiDirect BE Mobile
via CitiDirect BE Tablet
via CitiDirect BE
Pivot Critical Data and Analytics via CitiDirect BE
Tablet
View reports via CitiDirect BE
via ERP
Citi’s best-in-class platforms, channels and data help companies optimize working capital strategies and cash management across Citi’s global footprint in 90+ countries and 135+ currencies, 24 languages.
-10-
CitiConnect®
CitiConnect ERP
Integrator
9
IRS Circular 230 Disclosure: Citigroup Inc. and its affiliates do not provide tax or legal advise. Any discussion of tax matters in these materials (i) is not intended or written to be used, and cannot be used or relied upon, by you for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the “promotion or marketing” of any transaction contemplated hereby (“Transaction”). Accordingly, you should seek advice based on your particular circumstances from an independent tax advisor.
Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements. This presentation is not a commitment or firm offer and does not obligate us to enter into such a commitment, nor are we acting as a fiduciary to you. By accepting this presentation, subject to applicable law or regulation, you agree to keep confidential the information contained herein and the existence of and proposed terms for any Transaction.
We are required to obtain, verify and record certain information that identifies each entity that enters into a formal business relationship with us. We will ask for your complete name, street address, and taxpayer ID number. We may also request corporate formation documents, or other forms of identification, to verify information provided.
© 2014 Citibank, N.A. All rights reserved. Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc. or its affiliates and are used and registered throughout the world.
10