The Treasure Chest:Designing a Website

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Statement of PurposeTo give a brief overview on My Process.

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Industry Research

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hooks

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Competitive Analysis Maker-Movement

Trend Is Hot Collectors Want

Retro Toys Increased Sales

of Gender Neutral Toys

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Comparative Analysis:

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Stakeholders & Clients

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Affinity Board from Stakeholder Conference

Key Insights

Key signature services: In-house experts Source rare toys Specialize in Quality

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User Research

PersonasTwo personas were created to identify pain points, which included knowing what’s age appropriate & staying on top of toy trends.

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Card Sorting Testing

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Confusion on cataloging toys was resolved with card sorting tests.

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Design Ideas

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Recommendations• Include social media for trending toy info• Use conveyor and thumbnail display so users can quickly scan for toys• List ratings & comments on product page

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Iteration & Wireframes

Lo-FidelitySketching

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Lo- FidelityWireframe

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Site Mapes & Wireframes

A site map. Hi-Fidelity prototypes followed.

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Hi-FidelitySite Map Using OmniGraffle

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Prototype

NextSteps

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Next Steps

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NEXT STEPS

• Hire Photographer

• Create Social Media Profiles

• Develop Marketing Plan

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THANK YOU!