Treasure
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Transcript of Treasure
EVENTS
THE INDULGENCE FEST
I came up with the Very innovative concept of having Reward Back Theme, so that the second sale is guaranteed by indulging the customer through a Reward voucher.
THE WEDDING FEST
The Wedding Fest was an idea to provokeSales by giving extra customer benefits. We had ties up with Tarot reader who came to our store and helped our customers with different kinds of spiritual readings. We also did a cross promotional tie up with Mudd salon and spa wherein Mudd had Sponsored goodie bags for our customers And in return we had Mudd in all are promotional activities.
THE MIRACLE FEST
The MIRACLE DIAMOND COLLECTION WAS LAUNCHED, ON 9TH MAY, 2009, BY BOLLYWOOD STAR ‘CHUNKY PANDEY’ & ESTABLISHED SOUTH INDIAN ACTRESS ‘SNIGDHA’ WHO IS ALL SET TO MAKE HER MARK IN BOLLYWOOD. Both the stars endorsed this range as they are inclined towards the betterment of the girl child. I.e. Treasure hosted ‘Miracle Fest’, whereby it supports NANHI KALI (a Mahindra & Mahindra initiative) where 1% of total sales for the entire month of May, gets donated towards the education of 40 Nanhi Kalis.
PURPLE WEEKEND
Purple weekend is bimonthly event. The March Purple Weekend saw unveiling of exquisite 24KT Gold Foil Jewellery Line. The entire showroom was submerged in a purple hue. While there was Fashion Show & other In Store Events for entertainment, there were lots of prizes to be won from a Lucky Draw. The gifts and the ambiance converted the shopping into a Memorable Weekend Party Experience.
TREASURE 1ST ANNIVERSARYFor the 1st Anniversary a variety of in store events and promotions are introduced for the entertainment and enrichment of our esteemed customers during this period.
ECO FRIENDLY DIWALI
The message behind this event was to protect our Mother Earth. We had Small paper notes in every corner of our showroom giving out a message to protect our environment. The décor during this event was made out of recycled material and still it looked stunning
THE UNLIMITED JOY SALE – 10,000 TH CUSTOMER
This Event was to mark the crossing of our 10,000 customers a benchmark in the period of 2 years where shoppers enjoyed “The Unlimited Joy Sale” with exciting discounts like 20% off on Diamond Jewellery,25% on Kundan Jewellery, 30% on Uncut-Diamond Jewellery and additional No Making Charges. With amazing offers on all their purchases. In addition to that we had inside events and promotions for their entertainment.
SCULPTURE DISPLAY
Fashion Show for the lovely Pehchaan(NGO) Ladies
JAIN JAGRUTI FUNCTION
ALICIA RAUT, SAYALI BHAGAT, TANVI VYAS ETC FLAUNTING TREASURE JEWELLERY
EXHIBITION & FASHION SHOW AT RAHEJA CLASSIQUE CLUB
STRI NIKETAN FASHION SHOW & EXHIBITION
Exhibitions
TREASURE STALLS AT IIJS 2008 & 2009
According to me not just targeting on sales is important.Most vauable thing is to explore your brand into industry, so as we exhibit almost in all the exhibition over the year.Also participating at exhibitions give you a lot of knowledge about what your compititors are doing in the market.
THE GRAND WEDDING EXHIBITION AT RAGHULEELA MALL.
STAR PARIVAAR ASIA WEDDING FAIR’ 2008
VIDYA BALAN ,VIDYA MALVADE & JUHI PARMAR AT TREASURE STALL
Associating celebrities to your brand creates a very good impact on your customers.
SUDHA CHANDRAN & SUDHA SHIVPURI (BAA)
Different ideas for branding at Exhibitions
Other Promotional Activities
TREASURE’S PRIVATE PREVIEWS
PRIVATE PREVIEWS
EXHIBITION AT CORPORATES LIKE 3G & GLOBAL E- SERVICES
EXHIBITIONS AT RESIDENTIAL COMPLEXES
Rustomjee Riviera
Sky Walk Tower Montreal Society
Tarapore Towers
Friendship Day & Valentines Day Promotions
KIOSK AT INORBIT MALL
RURAL SALES
NEW PRODUCT DEVELOPMENT
Ad Campaigns& Promotions
TREASURE LAUNCH CAMPAIGN
DIWALI AD CAMPAIGN
MIRACLE COLLECTION LAUNCH CAMPAIGN
BUS BACKS
Meru Cab Promotion
The Branding was done inside and outside the Meru Cab. Inside the pampalets the samples vouchers and the offers were described. And outside the branding was done in a very different way.
Care Centre
CROSS PROMOTIONAL TIE UPS ‘ 08
Club Mahindra Enrich
Fusions Florista J P Electronics
Little Italy Options Snap Fitness
Tie ups with non competitive brands is one of the very good styles of marketing , in this way we mutually develop e by sharing our customers.
Tie Up Partners ‘ 09
Similarly the 2009 cross promotional tie up partners.
PRESS COVERAGESOLITAIRE INTERNATIONAL-NOV ’08 ISSUE
CHITRALEKHAOct’08
TESTIMONIALS
HR Activities
TREASURE PARTIES
TREASURE PICNICS
Essel World Tikuji Ni Wadi
STAFF BIRTHDAY PARTIES
TREASURE LAUNCH & OTHER AUSPICIOUS OCCASIONS
I believe in having a get together of the staff always in an auspicious occasion so that the staff feels a very homely environment and gets an emotional touch with the company.
STAFF WELFARE
Treasure has appointed a Spiritual Counselor as part of its staff welfare program
The most important benefit of yoga is physical and mental therapy.To get the maximum benefits of yoga one has to combine the practices of yogasanas,
pranayama and meditation.
Yoga classes are conducted on regular basis for the
entire staff at our showroom in the morning
Corporate Social Responsibility
List of 40 Nanhi Kalis whose education was sponsored by Treasure.
TREASURE SUPPORTS SHRADDHA. THIS BAG HAS BEEN
MADE BY MENTALLY CHALLENGED YOUNG ARTISTIC &
NOT AUTISTIC ADULTS OF “SHRADDHA”
Celebrated Divinity5th – 11th Nov
2007
Treasure Cares