Treads Dec09 Web

8/6/2019 Treads Dec09 Web

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Vol15

December2009

Fo

cuson

Th

eendu

se

r

a 2010 Pirelli Calendar courtesy of Pirelli

Demand for added-value service heightens

One-on-One with Continentals Dieter Horni

Goodyear launches revolutionary truck tyre technologies

Falken relaunched in SA

Bandag SA celebrates ve years


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ditor LianaShaw

Technical onsultant WrayShaw

eproduction DianevanNoort

Printing TYPO

ColourPrintingSpecialists

istribution PrestigeBulkMailers

Advertising LianaShaw

Contentsne-on-newithContinentalMD,DieterHorni........................................................ 3

Focus on the nd serDemandoraddedvalueserviceheightensaseconomicpressuresintensiy.......................................................... 9

ManuacturingGoodyearlaunchesrevolutionarytrucktyretechnologiesinSA........... 14AlgoraxwinsNACAAward.................................................................... 16

Focus on xcellence AwardsBridgestoneSAwinsFocusonExcellenceBestTyreAwardMaxiprestwinsBestTyreServiceProvider......................................... 17

etreading

BandagSouthernAricacelebrates5years........................................... 19ompetitionWinaPirelliCalendar2010!.................................................................. 23

Industry ewsFalkenDistributionawardedtoStamordTyres..................................... 27TubestonesecuresexclusivityoNankang............................................ 29

istrubutionTigerWheel&TyreisSouthAricasTopTyreRetailer.......................... 31

Talking tyresFuturetyretechnologyBye-byetotheblackstu?............................ 33

ealer profleAemaleorcetobereckonedwith...................................................... 37

onti ornerHelpingpeoplehelpthemselves............................................................ 40

i-Q Ten yearsHi-QCelebrates10SuccessulYears.................................................... 42

Tyrexpo Arica 2010ImperialLogisticsandTomFarmerjoinspeakersatTyrexpoArica2010TyreIndustryConerence................................. 45

World newsTyrecompaniesclaimnoF1interest..................................................... 46BandagnowullyintegratedintoBridgestoneinUK........................... 46Goodyearblimpfyinghigh................................................................... 46GoodyearapprovesaviationtyretestcentreinSA............................... 46

China(Guangro)IntRubberTire&AutoAccessoryExhibitionexpectsrecordnumberoexhibitorsandvisitors................. 46

ompetition, ubscription, Website ........................................ 48

Anotefromtheeditor2009 is almost behind us and I thinkits safe to say were all looking

forward to the New Year ahead,

after what has been an extremely

challenging year of trading. Although

signs of recovery are evident, the

recession is far from over - the effects

are still being felt internationally and

domestically.

The transport sector has not been

exempt rom its share o challenges,

sonow,morethanever,themessage

isoneocuttingcostsandreducingoverheads.Andhereiswherethetyre

industry can play a monumental role in assisting its customers toachieve

thesegoals.Sohowwellarewedoing?Tondtheanswerstothisquestion

turntopage9.Oureaturestoryquotesanumberoinfuentialplayersontheir

thoughtsandviewsonthesubject.

Thisissuealsohighlightsanumberonewdevelopmentsinthemarketsuch

as the recent launch o Goodyears new generation truck tyres eaturing

revolutionarynewtechnologyintheormoDuraSealandtherebyintroducingtothecommercialtyresector,therst-evercommercialtyrewiththeability

torepairitsel!ColinMileman,our residentcolumnist,explorestheDuraSeal

technologyurtherinhislatestinstalmentoTalkingTyresonpage33where

heoershisviewsonthis,andotherinnovationsintheindustry.Bridgestone

anditsdistributionpartner,Maxiprest,alsocomeunderthespotlightwiththeir

recentwinsatthe2009FocusonExcellenceAwardsyoucanreadallabout

theseaccoladesonpage17.

Itsalsobeenabusytimeorsomeothelocalagentsoimportedproducts

withTubestonesrecentacquisitionotheNankangbrandandStamordTyres

securementothedistributionotheFalkenbrandinSouthArica.Botho

thesereputablebrandswillnowbeavailabletothelocaldealertradeasworthysupplementstotheirexistingproductportolios.

Finally,thecompetitionprizeyouveallbeenwaitingorPirelliSAisgiving

awaya2010PirelliCalendartooneluckyreadersodontorgettogetthose

entriesin!

Iyouretravellingonourroadsthisestiveseasonremembertodrivesaelyand

tocheckthosetyrepressuresbeoresettingoonyourjourney!Hereswishing

youarestultimewithriendsandamily!Farewelltillwemeetagainnextyear.

EDITOR

I n t r o d u c t i o n 1

Publishers SkyPublicationscc

POBox702

Douglasdale,2165

Tel: (011)6580011

Fax: (011)6580010

Cell: 0828516777

E-mail: [email protected]

Website: www.satreads.co.za

FrontCover:CourtesyImperialLogistics


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O n e - o n - O n e 3

T TI MAOne-on-OnewithContinentalTyreSAMD,

DieterHorni

DieterHornistartedhiscareeratContinentalasatraineeinmarketing,

ollowingthecompletionohisuniversitystudiesatJustusLiebigUniversity

in Germany, with a degree as Graduate Economist, gaining valuable

experienceinthecourseohiscareeronbothdealershipandsaleslevels,

includingexperienceinretreading.BeorecomingtoSAheheadupthe

companysentireTruckDivisionorGermany,AustriaandSwitzerland.

Hisappointmentcomesataortuitoustime,atapointwheretheContinental

brandisabouttotakecentrestagecourtesyoitssponsorshipothe2010

FIFAWorldCup,tobeheldinSouthArica.AndaccordingtoHorni,thereareotherdevelopmentsaoot,unrelatedtothesoccerthatcouldcontribute

towardspropellingthelocaltyreproducertothenumberonespota

positionhebelievesthebrandrichlydeserves!Overcoeeatapopular

Sandtonhotel,withanimpressivecommandotheEnglishlanguagegiven

hisGermanheritage,heexplainedhowhehopedtomakeadierence.

Dieter, virtually your entire career was spent in Europe. What prompted

you to accept a position in a foreign market, ve years away from

retirement?

IbelievemyascinationwithSouthAricainparticular,beganduringmy

schoolcareer,inthe1960s,whenIwasrstaskedbymyGeography

teacherto compilean assignmentonSouthAricantownships.Suceit

tosay,assistanceromtheSouthAricanEmbassyorthistaskhasyetto

materialise(chuckles),butinthecourseomyresearch,Idevelopedan

interestorthispartotheworld.

AtervisitingPEwithmyamilywedecidedtoembracethischallenge.

Onaproessionallevel,theopportunitiesandchallengesthisnewassignment

wouldentailwereequallyappealing.HavingenjoyedastrongOEpresence

andbrandimageormanyyearsinthiscountry,CTSAhadbeenearmarked

orcapitalinvestmentbywayoplantcapabilityandnewtechnologytoboostcurrentcapacityorthelocalproductiononewpassengerandtruckproducts

allowhichweplantointroducetothemarketduringthecourseonextyear.

Im particularly pleased to hear of the impending release of new truck

tyre products?

Overthepastsevenyears,weveinvestedtothesumoR350millioninthe

modernising,upgrading,R&DandproductionacilitiesothePortElizabeth

actorysoastogearuportheproductiononotonlythenewtrucktyrerange,

butalsotoimprovetheenvironmentalriendlinessoourproductsandplant

andtoensureweareoperatingwithstateotheartmachinery.

Overthenexttwoyears,weplantoinvestaurtherR100millionintheplant,

AnewerahasheraldedinorContinentalTyreSAandallatthe

hands o a new man at the helm. A devout Conti Man, as he

likestodescribehimsel,DieterHornihasspent31yearsinthe

tyrebusiness,26othemexclusivelydedicatedtotheGerman

manuacturinggiant,ContinentalAG.Havingspentthegreaterpart

ohisworkingcareerimmersedinallaspectsothetyrebusiness,

hisrstandmostlikelylastoverseasassignment,willndhim

takingoverromClaudioBoezioasMDotheSouthAricanarm

oContinentalsglobaloperation.


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thelong-termaimbeingorustomanuacturelocallyandcompetitively,to

successullymeetthedemandothereplacementandOEmarkets.

Wealsoneedtoensuretheseproductsarewellreceivedandthattheysellor

anappropriatepriceinthelocalmarket.ApremiumbrandsuchasContinental

mustbemarketedandsoldresponsiblyinthemarket,inkeepingwiththequalityimageandreputationthebrandhasestablishedglobally.Wearenot

abouttostartcompetingwiththecheapestothecheapest.

Thechallengenowisorustosuccessullyrelaythismessagetoourdistribution

partners,toinstilnewoundcondenceandprideinourbrand,andtospur

themontoachievinggrowthandprotabilitytothebenetobothparties

noeasyeatwhenyouconsiderthatCTSAdoesntowndistributionchannels

in thiscountry,but relies on loyalty partnerships and key

accountsoritssurvival.

Would you say the ContiPartner Programme could

benet from the addition of more truck tyre oriented

dealers? It seems to me that a large number of CPs is

reluctant to dabble in this market segment?

While I can understand their reluctance to diversiy into

the truck tyremarket or a number ovalid reasons such

ascapital/peopleinvestment,creditrisksandsoon,parto

beingan entrepreneurand thisiswhatourContiPartners

undoubtedlyareisbeingpreparedtotakecalculatedrisks

anddevelopingonesmoneycollectionskills.Theseconcerns

arelegitimate.ThetrucktyremarketinSouthAricaisanimportantoneandwe

needtobeproactiveinsecuringourrightulshareothissegment.So what strategies are in place for the continuance and enhancement of

the ContiPartner concept?

TheContiPartner stores, now146 strong across SouthArica,remain our

primarydistributionpartners,withaliateddealersstandingtobenetroman

associationwithCTSAbywayosignage,marketing,advertisingandaboveall,

accessibilitytoaworld-classproduct.

During the course o next year,we will be outlining our strategy or the

ContiPartner loyaltyprogramme,with newinitiatives andsystemsplanned,

alongsidearepositioningotheContinentalbrandthroughtheFIFAWorldCup

tournament,aswellasindependentlyoit.

TheContiPartnerprogrammecanonlygrowandfourishwithcompletebuy-

inromtheindependentdealerswhorecognisetheneedornewbusiness

modelsandwayso streamliningtheirbusinessesromIT-basedsolutions

anduptodatecomputersystems,toregularaudits.

Themajorityhasheededtheclearcalltomovewiththetimes,inkeepingwith

currentmarketdynamicsanddemographics,butimplementationwilllikely

requireagreatdealoeortandnegotiationonbothsides,andmayeven

seesomealiationsdrawingtoanend.However,ithisiswhatisrequiredto

preservethelongevityotheContiPartnerbrand,thenwerepreparedorit.

You spoke of key distribution accounts I assume by these, you mean

the likes of Tiger Wheel & Tyre, Malas and Kwik-Fit? How would you

respond to allegations that these groups are meted out preferential

treatment by CTSA, sometimes at the expense of the ContiPartners?

AlthoughImarelativenewcomertothismarket,Imawarethatthisperceptionexists.IwillbeginbysayingthatstrengtheningtheContiPartnerprogramme

remainsintegraltostrengtheningourownbrandpositioninthemarketandas

such,ourCPscanrelyonusorassistanceasandwhentheyseet.AsIsaid

earlier,weintendhoningourattentiononourprimarydistributionchannelin

lightoa2008marketsurveywhichshowedacleardiscrepancybetweenthe

ContinentalandtheContiPartnerbrands.

OnthesubjectoTigerWheel&Tyre,bearinmindthatthestructuresand

operationalsystemsbywhichtheirstoresabide,makeor

ease o management. We negotiate exclusively at head

ocelevelonly,whothendisseminateandcommunicatethe

inormation throughouttheircompany-ownedbranches.In

contrast,whenitcomestotheCPconcept,wearerequired

totakeintoaccounttheindividualneedsandrequirements

o each independentoperator, each owhich run their

businessesvery dierently to thecompany-owned stores,

suchasTigerWheel&Tyre.

AnotherreasonwhyCTSAmaybeperceivedasavouring

TigerWheel&Tyreisthisretailerscommitmenttomaintaining

responsiblepricingoourbrandinthemarketplace,astrategy

whichisclearlyinlinewithours.TheydonotprostitutetheContinentalbrand,

butrather,positionitasthepremiumbranditis,despiteeconomicpressures

andsticompetitionromcheapertyres.

Yes, but what of accusations that TWT stores are advertising Continental

products for considerably less than what your own CPs can sell them for?

TWTsalesmenaretrainedtosellupromtheentryleveltyrestoultrahigh

perormancetyresandperhapsournewrimstoo.Theyselllittimeandthe

protonamoreexpensivehighperormancetyreplusanewrimtakesupthe

samelittimewhiletheprotissomuchmore.

So, in other words youre suggesting that its not so much a case of what

CTSA is perceived to be doing wrong, but more a case of what groups

like TWT are doing right?

Exactly!

That said,our associationwith other key accounts such as those already

mentionedwillnevertakeprecedenceoverourownimmediatechainoloyal

dealersandthisissomethingIwouldreiterate.Yes,theCPcomesrst,but

Imsurethattheyllagreewithmethatitmakesgoodbusinesssensetonotput

allyoureggsinonebasket,henceourrelationshipswithotherindependent

keycustomers.

What effect has the global recession had on the operation, particularly in

light of OE performance?

4 O n e - o n - O n e

Strengthening the

ContiPartner programme

remains integral to

strengthening our own

brand position in the

market.


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6 O n e - o n - O n e

9, 10 & 11 May 2010

Guangrao International Expo Center,Shandong, China

China (Guangrao) International Rubber Tire & Auto Accessory Exhibition

Organizer:

China Council for the Promotion of Intl Trade

People's Government of Shandong Province

Exhibition Organizing Committee

Tel: +86(0)546-7799000, 7799222

Fax: +86(0)546-7799111, 7799333Email: [email protected]; [email protected]

Website: www.chinagr.gov.cn

Im pleased to say the adverse impact has been less than expected. OE

perormancehasobviouslyslowedbuttheeconomiccrashhascorrectedour

ormerinabilitytosupplythereplacementmarketeectively.

Anddespitetheeconomicdownturn,Continentalremainstheonlylocaltyre

brandthatisapprovedorOEtmentbyallthevehiclemanuacturersanaccomplishmentwereextremelyproudo.

The FIFA World Cup will go a long way towards rmly entrenching the

Continentalbrandon aglobalscale,butitsalsoimportantorusto identiy

ourselvesoutsideothisworldevent.Wemustmakethebrandevenmore

visibleandcommunicatethatqualityothisnaturecomesataprice.

We believe our new brandmessage soon tobe launchedin SA will

successullypavethewayorusinachievingouraimsinthisdirection.

What do you view as your biggest challenge in achieving these goals?

Iwouldsaythesilothinkingthatissometimesprevalentinternallyaswellasexternally.Imnotheretopointngersatanyoneinparticularbutitsvitalthat

asamanuacturingconcernandasadistributionchain,webeginchallenging

ourmindsetinordertothinkoutothebox.Breakingdownwallsisnevereasy

butIwouldliketobelievewevebeguntoopensomedoorsatleast,inthis

direction.

Our own people are asking or change which is a positive thing, but

eectivechangecansometimesrocktheproverbialcomortzonetheynd

themselvesin.

How would you sum up your vision for CTSA?

MyvisionisorContinentaltorankasnumberoneintermsotheoverall

package,i.e.productquality,service,marketshare,andtoberecognisedasthebenchmarkinthemarketplace.Wemuststrivetoprotectandpreservethe

imageothebrandatallcosts.

Will you be running incentive programmes to coincide with the 2010

FIFA World Cup?

Wearedenitelyplanningtocapitaliseonourpositionasanocialsponsorby

wayoincentivetrips,matchticketstoourhospitalitysuiteatSoccerCityetc.

orourloyaltypartnersandtheircustomers.

Finally Dieter, what impression have you formed of the SA market thus far?

ThisisnotspecictothetyretradebutIhavetosaythatImappalledand

horriedbythewaySouthAricanmotoristsbehaveontheroads.Wemustall

worktowardsmakingthedrivingexperienceasaerandmoresecureone,and

notonlythroughourchoiceotyres,butmostimportantlyperhaps,through

ourbehaviour!

Onapositivenote,Iwouldliketoendobysayingthattherearebigthingsaoot

orCTSAin2010watchthisspace!


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O n e - o n - O n e 7


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8 O n e - o n - O n e

Tyre technology thats

miles ahead

In fact, Bridgestones proprietary technologies putour truck and bus tyres in a league of their own.

Thanks to exhaustive work at Bridgestone R&D centresin Japan, the USA, Italy and elsewhere,

every aspect of our tyres is superior.That means they are suited to all the demandsof new generation high-speed heavy vehicles.Furthermore, they meet all local requirements,

delivering the ultimate in performanceat a lower operational cost.

Discover the differences for yourself.

Bridgestone R227 Bridgestone M840Bridgestone M729 Bridgestone R184

BS511022


11/52

Theglobalrecessionwasunexpected,impacting

across a wide spectrum o industries. Mining

andmanuacturinghavebeenthehardesthit,buteconomicpressuresarebeingeltacrossall

marketsectors,includingthetransportandtyre

segments.Transportoperatorssaythatescalating

operatingcostsposeoneothebiggest,inot

thebiggestchallengetotheirbusinesses.With

tyrepurchasesconstitutingasizeableportiono

thoseoperatingcosts,weaskedthemhowthey

believedthetyreindustrywasmeasuringupto

theirexpectationsintermsoserviceprovision.

Aretheygettingtheirmoneysworth,orcould

theindustrybedoingmoretoassistthemin

thesediculttimes?

emand for added-

value serviceheightensaseconomicpressuresintensify

F o c u s o n t h e E n d U s e r 9

As always, some cite rising procurement costs as an ongoing concern

particularlyinlightothecurrenttradingclimate,whileothersarguethatthe

sellingpricehaslittleornobearinginthelongrun,especiallyithewhole

cradle-to-gravepackagereapstherequiredresults.

SaysFrancoisEhlers,TechnicalDirectoror ImperialLogistics: Whatwere

ultimatelyconcernedwithisachievingthedesiredcpkwhichiswhyweremain

opentorunningcomparativeteststhroughoutouroperation.

TheImperialgroupo companiesbelievesin splittingthebusinessbetween

multipletyrebrandsandserviceproviders.Currently,90%othistransport

giantsnationaltyrefeet(5500vehiclesplus2000sub-contractorvehicles

whichoperateonanalmostdedicatedbasis),isdividedbetweenBridgestone,

GoodyearandDunlop.Theremaining10%istraditionallyreservedortesting

lesser-knownbrands.

ClaimsEhlers:Insometransportcompanies,secondaryororeignbrands

areperormingexceptionallywell,perhapsbecausetheyaremoredurableand

madetotakeabeatingorpurelybecausetheseoperatorsexerciseahighlevel

otyremaintenancewithintheirfeets.Whateverthereason,oreignbrands

aremakinginroadsinthemarket.Andtheyprovemypointthatnoone

brandtsallapplications.Somebrandsorsizesperormremarkablywellin

somesituationswhileothersdontyetanotherreasonwhywedontbelieve

inputtingalloureggsinonebasket.

Mosttyrebrandsproduced today are o good quality. Theres very little

betweenthem.Whatwereinterestedinistheoverallpackage.

Headds:Itneverceasestoamazemethatnewtyrecompaniescanspenda


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ortuneonR&D,goontoproducesuperiorproductsorwhichwereexpected

topayapremium,onlyortheireortstobesadlysabotagedbythedistribution

sector.

Themajorityeltthatinvolvementromthenewtyrecompaniesintheir

feetswassucientanduptostandard,althoughEhlerssuggeststhata

moresustainableandcollaborativepresenceatscraptyreanalysesonthepartothenewtyrecompanieswouldgoalongwaytowardselevating

currentservicelevels.

Hesays:Outoour72operatingcompaniesand52workshopbased

around the country, consistent buy-in rom the representatives o the

newtyrecompaniesisnotwhatitshouldbe.Thescrappingsessionsare

soimportantwhenitcomestoassessingtheconditionothefeetand

identiyingpossibleproblems,andyet,attendanceatthesemonthlyevents

issporadicatbest.Newtyrerepresentativesseemtohavelostthatnatural

hunger.Theyrenolongerhuntingorthebusiness,anditshows.

AllanDunn, Technical &SHEQ Executive orUnitransFueland Chemical(Pty)Ltdagrees:Scraptyresessionsaredenitelycrucialinunderstanding

theneedsothetyrefeet.Amoreproactiveapproachtothissideothe

business, wherebyreports areaccuratelyand timeously submitted,go a

longwaytowardsidentiyingandrectiyingtyreailures.Inaddition,potential

maintenance issues could be identied beore

they escalate, by inspecting and reporting back

whenthetyresareinspectedbeoretheretreading

process begins. Sadly, tyre service providers

sometimesallshortoprovidingtheircustomers

withvalue-addedserviceinthisregard.

EchoesJaquesStruwig,DepotManageroTankerServicesinLichtenburg:

A greater level o understanding o our en-route needs coupled with

smarterdecisionmakingwithrespecttoonroadbreakdowns,wouldnot

goamiss.

StruwigutilisestheBandagnetworkwhichhedescribesasecientand

involved,withalargesupportnetworkaroundcountry.Itherewasonethinghecouldchange,hesaysitwouldbetheresponsetimetoonroad

breakdowns,alongsideamoreuniormpricingstructure.

In response, Laurent Colrat, Marketing Director or Bandag says:

Breakdownsaregrudge-purchasesthatunortunately,arepartandparcel

othetransportbusiness.Bandagisawareothisandwhereitaectsits

nationalfeetsinparticular,isconstantlyimplementingcostsavingsolutions

andwillcontinuetodosoasthesehaveacriticalimpactonthecpkand

uptimeothefeet.

For our national feets, ourFleet Technical Consultant team perorms

regularandongoingauditsFleetScrapTyreAnalysestoensurethatBesttyremanagementpoliciesarepractisedandtheinormationgainedis

usedtotakecorrectiveactionwiththeaimsoavoidingpreventableailures

andensuringthefeetisoperationallyready.

FrankWagner,ChieExecutiveoUnitransSupply

Chain Solutions comments: We would like all

oursupplierstoalignthemselveswithourvision

aswebelievethiswouldservetoelevatecurrent

servicelevelsallround.

Unitransisthesecondlargesttransportcompany

1 0 F o c u s o n t h e E n d U s e r

ThesugarindustryinparticularposesanumberotechnicalchallengesFrankWagner.


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F o c u s o n t h e E n d U s e r 1 1

inSouthAricaaterImperialLogistics.Asmuchas80%oalltyrepurchases

aremaderomBridgestoneviaitscommercialdistributionchain,Maxiprest,

whichorthemostpart,Unitransrateshighly.

SaysWagner:OurrelationshipwithBridgestoneandMaxiprestgoesback

manyyears.Muchlikewithanysupplier,serviceissuescomeupromtimeto

timebutthankstoastrong,long-standingrelationship,weareusuallyableto

settledisputesamicably.

Where I believe tyre service providers ingeneralcould beo ar greater

assistance tothe transport sector, isin workingwith usto nd solutions,

particularlyorapplicationsthatpresentgreaterchallenges,suchasthesugar

caneindustryorinstance,whichposesanumberotechnicalchallenges.

Inmyview,iserviceprovidersweretoinvestinsecuringtheservicesoahigh-

calibrepersonromthebeginningandmakethatindividualakeycomponent

otheoverallsolution,theywouldessentiallybelockingthemselvesintothat

customerorthelongterm.Sadly,thisseldommaterialisesduetopricing

pressures,butthewayIseeit,aninvestmentsuchasthiswiththerightattitude

anddesiredlevelounderstanding,wouldultimatelypayoritsel.

AddsEhlers:Duetothelevelotechnicalpeopledeclining,wevecometo

acceptthenecessitytorelyonourownresourcesinthisregard.Whenit

comestotyresmyviewisthis:beoreyouchangeyourtyreyoumighthaveto

changeyourattitude.Asknotwhatthetyrecandobutwhatyoucandoorthe

tyre?Iyoulookaterit,itwillperormwell.

Wagnerconcurs:Transportersareequallytoblame.Outsourcingthetyrebay

doesnotmeanabdicatingtotalresponsibility.Inact,itbecomesevenmore

importantinthatsituationtokeepyourngeronthepulseatalltimes,thereby

ensuringtherelationshipisappropriatelymanaged.Managementmustbuyintomakingitworkinsteadobeingquicktoblametheirtyrepartner!

ingle versus multiple providers

Usingmultipleserviceproviderswhichtheysaynotonlyallowsthemtostay

aheadintermsonewproductsonthemarket,andalsomakesorsuperior

servicing,certainlyseemstobeinvogue.

ExplainsGielCoetzeeoMSCLogistics:Servicelevelsdierromregionto

regionandorthatreason,itsimportantortransportcompaniesnottorestrict

themselves toonesupplier.Allianceswithdierentprovidersalsomake or

morecompetitivepricing.

Ehlersagrees:WeveoundthatgivingtheImperialcompaniesthechoiceo

multiplebrandsandproducts,makesoramoredesirablecpk,overall.

AbriedeSwardt,MarketingDirectororImperialLogisticsadds:Giventhe

sizeableootprintoourbusinessacrossthecountry,itsnigh-impossibleor

asingleprovidertomaintainhighservicestandardsnationally.Providerswith

nationalnetworkshaveshownthatwhereastheymaybestrongincertainpocketsorregions, theyreotenweakin others.Ourability toenlist the

servicesoothercompanieswheneveritsrequired,alleviatesthisproblem.

Theshittowardsmultipleserviceprovidersiscertainlygainingmomentum,

saveoraselectedewcompaniessuchasTruckAricaorexample,which

stillswearsbystickingtoasingleprovider.

Oering an opposing viewpoint, Natie

Schwartz,TechnicalDirectororTruckArica:

Aligning ourselves with a sole provider

in our case, TrenTyre makes ora much

stronger relationship. It also allows your

provider the opportunity to become well-

acquainted with your business. And in the

event o cross-border transport, TrenTyre

hasanequallysoundinrastructureonallthe

requiredroutestoprovideonroadassistance.

More importantly, our provider is 100%

involved.Werecentlyexperiencedabnormal

breakdownsonsomeoourroutesandvia

dedicated route studies which took place

jointly,wemadeaewchangeswhichresultedin immediate cost savings. Bi-weekly scrap

surveysandmonthlymanagementmeetings

toassesstheconditionothefeetalsohelp

enormously.

In terms o what their provider could do

better, Schwartz says that driver training

aimedatreducingdowntimeenroutewould

bewellreceived.

Having recognised the importance o such

preventative maintenance, Imperials HR

Training & Development Department, with

assistance rom Maxiprest, has recently

embarkedonalong-term,dedicatedtraining

programme which is directly aimed at the

driversandtakesplaceonsite.

Says Ehlers: Im very impressed with the

resultsachievedthusar-thetrainingisstillin

itsinancystagebutImgreatlyencouraged

thatitwilltranslateintocostsavingsdownthe

line.

TruckAricaisnotinavouromultiple

providers.


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justicationorpriceincreases,willnolongerholdintodayscut-throatmarket.

Oerthatsomethingextra,thinkoutothebox,provideinnovativesolutions

thenperhapsenduserswonteelresentulwhenbeingaskedtoorkoutmore

ortheirtyres.

Headds:OurperceptionisthatbigoperatorssuchasImperial,couldperhaps

belosingoutonthevalue-addactorinavouroamoreaggressivepricing,so

perhapsthatsthepricewehavetopay.

Judgingbythecommentswereceivedromsomeothesmalleroperators

whobyandlargeappearedquitesatisedwiththeservicetheyweregetting

romtheirproviders,thiscouldwellbethecase.Ocourse,tyrepricesremain

andwillalwaysremainacontentiousissue,particularlyinthecurrentmarket

dynamic,butwhatweoundencouragingwasthatoperatorsarenotnecessarily

unwillingtomeetthosepricehikestheyjustwanttoseesomethingmoreor

theirspend.

FrankWagnersumsitupwell:Justliketheguyintheearly60ssweeping

the foor at NASA who was asked to name his

companysstrategyandsubsequentlysaid,toput

amanonthemoonbytheendothedecade,

so too, should our component partners become

amiliarwithour strategies.No matter how small

theircontribution,weexpectoursupplierstoalign

themselves to our vision and provide a service

thatisnotonlysatisactorytous,butalsotoour

customersandourcustomerscustomers.

AccordingtoRoyMacFarlane,ManagerNationalSalesandBreakdownsor

Maxiprest,thisnew,jointapproachensurestheparticipationandbuy-inrom

thevariouscompanieswithinImperial.Bestoall,participationismandatory.

Trainingcoursescoveringallaspectsotyrecosts,(cpk,tyremaintenance

etc)andaimedatfeetmanagers,feetcontrollers,depotmanagers,contract

managersanddrivershavealreadytakenplaceinJohannesburg,CapeTown

andDurban,withmoretoollow.

Greater call or value-add

Theissueoaddedvalueserviceandtheallegedneedorthetyreindustry

tostepuptotheplateinthisregard,cameupalotinthisyearsdiscussions.

HereshowFrancoisEhlersdescribesit:Providingvalue-addissomething

thatssorelyneeded.Everyyear,thetyrecompaniesandbythat,Imean

theserviceprovidersknockonourdoorwithlengthyexplanationsastowhy

theyreraisingtheirprices,butseldomisthisbackedbyanythingtangible.My

questionisthis:whatadditionalvaluedoyoubringtothetabletojustiythe

priceincrease?Iuppingyourpricetomeby4or

5%meansa20%improvementonservicelevels,Ill

gladlyconsiderpayingit.

Incontrast,ourcustomerscometouswiththe

question:whatarewepreparedtodotoassistthem

incuttingtheircosts?

In short, the mentality o old that allowed

companiestouseinfationandrawmaterialhikesas

1 2 F o c u s o n t h e E n d U s e r

Theneedoraddedvalueservicetookcentrestageinthisyearsdiscussions.


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16/52

1 4 M a n u a c t u r i n g

At a series o launch events around the country, in October, Goodyear

presentedwhatitdescribesasinnovative,award-winningbreakthroughsin

thedevelopmentotrucktyretechnology.Presentateachotheseevents

wereSouthAricancustomers,suppliers,feetoperatorsandselectedmedia.

ThemedTruck tothe Future, thepresentationshighlighted theseeminglyuturisticleveloadvancedtechnologyinherentinGoodyearslatestrangeo

trucktyreproducts.

KnowngenericallyasMaxTechnology,thenewamilyolonghaulandregional

haulsteeranddrivetrucktyreproductscompriseFuelMaxandKMax,along

withtheaddedtechnologicalboon:DuraSeal.Andallegedly,eachprovides

Goodyears latest generation o commercial vehicle tyres with enhanced

perormance,resultinginsignicantcustomerandenvironmentalbenets.

Max Technology

TheMax Technologyconceptis said to combine themosttechnologically

advancedtreaddesigns,thelatestinmaterialstechnologyandtheverybesteaturesomoderntyreconstruction,therebyraisingtrucktyreperormance

levelsbeyondallexpectations.

Benetsincludeimproveduelconsumption,shorterwetstopping,greaterload

capacityandlongertyrelie.AccordingtoVernonSlack,GoodyearProductand

SalesManagerTruck,themagickeytosuchdramaticallyimprovedperormance

isreallyquitesimple:therevolutionaryengineeringeaturescombinedinMax

TechnologygiveGoodyeartrucktyresalowerrollingresistance.Thetyrewith

lowerrollingresistancerequireslessenergytopropelitandconsequentlyuses

lessuelandocourse,lessuelmeansloweroveralloperatingcostsanda

reducedimpactontheenvironment.

Whats more, extensive testing both at Goodyears Technical Centre in

LuxembourgandbyTUVSudAutomotive,oneotheworldsleadingproviders

oindependenttechnicaltestingandcerticationhas revealedastounding

resultsosuperioritytocomparativeproducts.AccordingtoSlack,oparticular

interest are the clear advantages with regard to wet braking and rolling

resistanceareasthatinfuencesaetyandeconomy.

FuelMax goes the long haul

AsorFuelMax,usedinGoodyearslonghaulrangeoMarathonLHSII(long

haulsteer)andLHDII(longhauldrive)trucktyres,itsapplication-specic

design(includingdedicatedtreadpatternsandoptimisedcontourgeometry)

Goodyearlaunches

revolutionarytruck tyretechnologiesinSA

DemonstratinghowDuraSealtechnologyworksbyshootingnailsintoatyre.


17/52

M a n u a c t u r i n g 1 5

whereKMaxsallegedbenetsoantasticdurabilityandperormance,reduced

impactandwideapplicationrangehavebeenapplauded.

uraeal goes the distance

Lastbutbynomeansleast,thenewDuraSealtechnologyistheproverbialcherry-on-the-toportruckersinthemixed-serviceandconstructionindustries

inthatitenablesGoodyeartrucktyrestorepairthemselvesliterally! Driving

cancontinueaterthetreadispuncturedandthetyrecanremaininservice

untilitisretreaded,resultinginlessdowntime,reducedaccidentsandgoods

thatreachtheirdestinationontime.

Solvent-reeandnon-fammable,inanutshell,DuraSealstopsairescapingian

objectoupto6mmdiameterpenetratesthetread,thankstoabuilt-insealant.

Aspecialextralayerinthetreadpackageismadeoaspecialyellowgel-like

rubbercompoundsothatwhenanobjectsuchasanailpenetratesthetread,

thegelfowsintothepunctureandcreatesanair-tightseal.Itcansealuptoa

6.0mmtreadpunctureanditcandoitagainandagainwithoutthetyreneeding

toberepairedorthesealantneedingtobere-applied.And,itheobjectthat

causedthepunctureisremoved,thesealantfowsintothevoid.

CustomersusingDuraSealtyresortestpurposesinSouthAricasaytheyre

amazedatthepunishmenttheywilltakeasmanyas50punctureswithout

lossoinfationandthehugereductioninvehicledowntimecomparedwith

conventionaltyres.

Byallaccounts,anexcitingdevelopmentromGoodyearandonethatlooks

settondavouracrossabroadspectrumotransportoperationswewill

portontheperormanceothesenewgenerationtrucktyresinthemonthstocome.ED.

issaidtoresultinlowrollingresistanceaswellasoutstandingwettractionand

brakingcharacteristics.

Createdspecicallyorheavytrucksrom17tonnesupwardswhichoperate

onlongdistancehighwayoperationseithersolo,asdrawbarcombinationsorwithsemi-trailers,thetyresapparentlyhelplonghaulfeetstominimisecost

perkilometre(cpk)andprovidemaximumeconomicandecologicaleciency.

KMax is right or regional

ThenewKMaxtechnologyisideally

suitedtoGoodyearsRegionalRHSII(regionalhaulsteer)andRegionalRHD

II(regionalhauldrive)tyrerangewhichrecognisesthatvehiclesworkingon

regionaloperations,wheremoreurbanstop-startdrivingandlowerspeedsare

incurred,requiretyreswithdierentcharacteristics.Thissectoristhelargestinthetrucktyremarketanditsconditionsareparticularlytoughontyres,sothisis

ErratumThe photpgraph

which appeared in theSeptember issue, wasincorrectly captioned.It depicts a Goodyear

employee working on aGoodyear tyre.

NewfromSICAMThelatestin3Dtechnology,theSA830D3operatesviasimpleplastictargets(reerencestickersare

appliedonthem)whicharemountedonthewheels.Withthemeasuringsystemartullypositionedin

thecentralpartothepit,litorgroundorhighaccuracy,speed,velocity,thesystemisequippedwith

arollingrun-outunction(canbedonedrivingthecarinposition).Aseasytooperateastraditional

systems,theSA830D3issuitableorcarsandlighttruckswithawheelbasemeasuringbetween180cm

and340cm.AvailablethroughIntegratedMarketing(011)974-2202.NophotgraphothenewSA830

D3wasavailableatthetimetheSeptemberandDecemberissueswenttopress.


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1 6 M a n u a c t u r i n g

in perormance. It achieves this objective by meeting and going beyond

legislative and regulatory compliance, and by adopting cooperative and

voluntaryinitiativeswithgovernmentandotherstakeholders.Inlinewiththese

objectives,Algoraxidentiedaneedtoimproveexistingplanttechnologiesand

equipmentandin2007thecompanyreceivedauthorizationromitsparent

companyorProject2010.Project2010comprisesteenimprovementprojects,nowtotalingaroundone

hundredmillionRand,withacompletiondate2010.Acriticalcomponentand

ocusotheprojectsweretheinitialplanning,designandengineeringphases.

Algoraxwillcontinue,bymeansoexistingpracticesandthecompletionothe

projectsidentied,tostriveorcontinuousmanuacturingandenvironmental

improvements.

Algorax(Pty)Ltd,isdelightedtoannouncethatithasbeenawardedTheNational

AssociationoCleanAir(NACA)AwardintheIndustrialAwardcategory,or

reducingtheimpactoairbornepollutantsintheNelsonMandelaBayregion.

NACAsobjectivesaretopromotethecauseocleanairinSouthArica,to

disseminateinormationandbuildcapacityon airpollutionmanagement,as

wellastopromoteliaisonbetweenindustryandgovernment.Tothisend,

NACAtogetherwiththeDepartmentoEnvironmentalAairs,Pretoriaandthe

NelsonMandelaBayMunicipalitysEnvironmentalHealthServices:AirPollution

andNoiseControlDepartment,endeavourtoestablishproductiveandvalue-

addedrelationshipsbetweenlocalindustry,thepublicandGovernment,viathe

AirQualityForumandEasternCapeNACAbranchmeetings.

SomeothekeycriteriaorconsiderationothisAwardwere:

1.WellestablishedEnvironmentalManagementSystems.2.Continualreductionotheimpactoairbornepollutants.

3.Liaisonwithworkorce,stakeholdersandbroadercommunityon

environmentalandairqualitymatters.

TheChemicalsBusinessAreaoEvonikIndustries,Algoraxsparentcompany,

iscommittedtotheglobalResponsibleCareinitiative,thechemicalindustrys

environmental,healthand saetyinitiative todrivecontinuous improvement

AlgoraxwinsNACAAward

The award was presented to Mr Mark Langford, Algoraxs ESHQ Manager, at theAnnual NACA Conference held in October.


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20/52

1 8 F o c u s A w a r d s

The 2009 FOCUS on Excellence Awards, sponsored by WesBank, took place on 3November in Fourways. The transport industry as a whole was well represented;leading industry players (including commercial vehicle manufacturers, transportoperators and parts and service suppliers) attended the event to help celebrateexcellence within the industry.

Fortwoyearsinsuccession,BridgestoneSAisthewinnerotheFocuson

Excellenceawardorbesttyre(BridgestonespopularFirestonerangewon

theinauguralawardin2006).

JulioFava,generalmanageroproducersalesatBridgestoneSA,acceptedthe

award:Idliketothankeachandeverytransportoperatorandmanuacturer

who bought even one Bridgestone tyre in the past year. Without our

customerswehavenobusiness,sothankyouorthecontinuedsupport.

WeareproudtoacceptthisrecognitionotheBridgestonebrand.Thislatest

accoladeorourtyresistestimonytothestrongbrandpresenceBridgestoneenjoyswithintheautomotiveindustry.Itisalsoproothatourcustomerstruly

enjoythesuperiorproductswemanuactureandhavecondenceinthem.

HealsothankedMaxiprestoritsexcellentback-upsupportoBridgestones

products.

MaxiprestTyresastrategicpartneroBridgestoneswontheawardorthe

bestsupplierotyreservicesorthethirdyearinsuccession.

Inselectingthewinnersthejudgesaskedwhichcompaniesinthetransport

industryaretheleadersintheirrespectivesectors?Whichcompaniesgive

thebestservice?AndwhichtrulyexcelwhenitcomestoghtingHIV/AIDS,

caringortheenvironmentanddemonstratingaclearcommitmenttosocial

responsibility?

To nd the answers, Scott Byers, a leading market-research company,

quizzed numerous owners and managers o road-transport feets that

includemorethantenvehicleswithagrossvehiclemassomorethan3

500tons.TheresultsallowedScottByerstocompilealistonalistsinthe

numerousFocuson Excellence awardcategories.(ScottByersproduces

thequarterlyComparativeCustomerSatisactionMonitorCCSMwhich

namesthetransportindustrystopachieversintheall-importanteldo

customersatisaction.

AccordingtoCharleenClarke,editoroFocusonTransportandLogistics

magazine, South Aricas transport sector includes many world-class

companies.Itisamassiveachievementtobenamedanalistinthe

Focuson ExcellenceAwards,Clarkesays.Theyaretrulythebesto

thebest.

TonyBurns, General Manager Marketing o Maxiprest, explains that the

companycontinuestoexpanditsmenuooerings.Arecentadditionisthe

tyre-solutionspackage,whichisacomprehensivepackagedesignedtoadd

evermoretoMaxiprestscommitmenttocustomers.

Plus,Maxiprest,recentlyannounceditsCasingCondencePledge,which

BridgestoneSAwinsFocusonExcellenceBestTyreAwardMaxiprestwinsBestTyreService

Provider

Julio Fava (centre), general manager: producer sales at Bridgestone SA, receivesthe FOCUS on Excellence Award for Best Tyre from Brian Riley (left), CEO ofWesBank, and Herman Erdmann, chairman of the Tyre Dealers and FitmentCentre Association (TDAFA).

Shaun Wustmann (centre), director and vice-president of marketing and salesat Maxiprest, receives the FOCUS on Excellence Award for Best Supplier of TyreServices from Brian Riley (left), CEO of WesBank, and Vishal Premlall, director ofthe Tyre Dealers and Fitment Centre Association (TDAFA).

givescustomersthereassurancethateveryBridgestoneandFirestonetruck

andbustyrehasacasingthatisgoodoratleasttworetreads.

Allinall,customerscanrelyonMaxipresttodeliversuperiorqualityand

serviceandthereassuranceomaximumvalue.Inshort,itisperhapsno

morethancustomersshouldexpectromtheTyreManagementSolutions

experts,Burnssays.


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22/52

2 0 R e t r e a d i n g

Bandag southern Africacelebrates5years

BandagSAcelebrates5yearssinceitsinception,asaresultoa

managementbuyout(MBO)whichtookplaceinDecember2004.

(left to right) Jonathan David, John Laskarides, Laurent Colrat.


23/52


24/52

2 2 O n e - o n - O n e

With the reliability you get from Bandag, your fleet can take on anything. www.bandag.co.za

Howdoesyour

feetcompare?For more than ten years Bandag, through its National Fleet

Programmehasbeenservicingthetyreandtyrerelatedneeds

oBlueChipFleetsinSouthernArica.Theprocesshasbeen

anarduousone,lled with dieringexpectations rom feetson

requiredproducts,servicesandKeyPerormanceIndicators(KPI)

butovertheyears,ithasresultedina packageovaluethathas

becometheindustrybenchmark.

The Bandag National Fleet Programme is a mutually benecialbusinessrelationshipthathasbeen

created to oster a truck centric

approach ocused on achieving

optimum tyre operational costs

andputtingtheneedsofeetsat

theoreront.

The Bandag Proessional Fleet

Services online reporting tool is

central in aiding thecompany to

meetthedemandingexpectations

oitsBlueChipcustomers.Through

regularfeetandsiteaudits,Bandag

isabletobenchmarkitsfeetsin

termsofeetreadinessandon-site

services.

Thewebbasedapplicationisthe

rstoitskindorthetyreindustry

andallowsfeetstoviewreports

onlinewhereverandwhenevertheywish.

Theinormationharvestedinthisonlineapplicationdoesnotendatpresentingasurveyorscrapreport!Thatisonlythebeginning!!!

Bandagusestheinormationtomonitorperormance,implement

correctiveactionandimproveKPIs,allinaneorttomanagetyre

andtyrerelatedcostsinaneectivemanner.

KPIs used are based on Best Tyre Management Practices:

StringentTyrePullPointAdherence

AccurateTyrePressureManagement

ProperTyreMatchingPolicies

BestOn-siteProcedures

Whenitcomestotyrerelatedproductsandservices,howdoesyourfeet

compare? Do you have complete condence in your current service

levels?Canyoucondentlystatethatyougetthebestperormancerom

yourtyres?

Foranswerstothesequestionsand/ormoreinormationpleasecontact

Bandagon0114396000orvisitthewebsiteatwww.bandag.co.za

Audit ummary 92%

2 2 B a n d a g


25/52

O n e - o n - O n e 2 3C o m p e t i t i o n 2 3

FollowingChina,immortalisedbyPatrickDemarchelierinthe2008edition

andBotswanashotbyPeterBeardayearlater,2010istheyearoBrazil

andoAmericanphotographerTerryRichardson,thecelebratedenant

terribleknownorhisprovocativeandoutrageousapproach.

Inthe30imagesthatscanthemonthso2010,TerryRichardsondepicts

areturntoaplayul,pureEros.Throughhislensherunsaterantasies

andprovokes,butwithasimplicitythatsculptsandcapturesthesunniest

sideoemininity.Heportraysawomanwhoiscaptivatingbecauseshe

isnatural,whoplayswithstereotypesinordertoundothem,whomakes

ironytheonlyveilshecoversherselwith.Thisareturntothenatural,

authenticatmospheresandimagesothe60sand70s.TerryRichardson,

has chosen a simple kind o photography, without retouching, where

naturalnessprevails over technique and becomes the keyto removing

articialexcessesinvoguetodaytorevealthetruewomanunderneath.

Heportraysgureswithoutrills,removedromcomplicatedandarticial

contextssetbyashiontrends.Thesettinghasnoshowybackgrounds

orschemes,inlinewiththephotographerssimplicityandocusonthe

essential.

Eleven models appear in the Calendar: Catherine McNeil, Abbey Lee

Kershaw and Miranda Kerr o Australia, Eniko Mihalik rom Hungary,

Marloes Horst o the Netherlands, Lily Cole, Daisy Lowe and Rosie

Huntington-WhiteleyromtheUK,GeorginaStojilijkovicoSerbiaandtwo

Braziliannatives,GracieCarvalhoandAnaBeatriz-Barros.

Tostandachancetowinacopyothespectacular2010PirelliCalendar,

visitourwebsite,www.satreads.co.za,clickon theCompetitionunction,

andanswerthesimplequestionbelow:

Q: Which country serves as the backdrop to the 2010 Pirelli Calendar?

Alternatively, ax your entries to (011) 658-0010 *only one entry per

personwillqualiy!

WIacopyof

The2010PirelliCalendarnowinits37th

edition,waspresentedtothepressandtoguests

andtocollectorsromaroundtheworldon

19November,atitsglobalpremiereinLondon.

THE PIRELLI CALENDAR 2010!


26/52

;OLYLHYLO\UKYLKZVMOLYVLZVU[OLYVHKZVM:V\[O(MYPJH.VVK`LHY^HU[Z[VRUV ÔV[OL`HYL>LOH]LSH\UJOLKHWYVNYHTTL[VUKHUK

OVUV\Y[OVZLJVTTLYJPHSKYP]LYZÔVZLZLSLZZHJ[ZVMOLYVPZTOH]LZH]LK[OLKH`THÌLL]LUZH]LKSP]LZ

0[ZJHSSLK;OL.VVK`LHY/PNO^H`/LYVLZHUK`V\HYLPU]P[LK[VNL[PU]VS]LK/H]L`V\^P[ULZZLKHJHZLVMSPMLZH]PUNIYH]LY`VUV\YYVHKZ&

+V`V\RUV^VMHKYP]LYÔVOHZWLYMVYTLKHUV\[Z[HUKPUNO\THUP[HYPHUHJ[&

Nominate them as your Highway Hero! Go to www.goodyear.co.za

;OL/LYVVM[OL LHY^PSSILJYVÛLK P[OMHTLHUKMVY[\ULUH[PVUHSTHNHaPULL_WVZ\YL9PUJHZOHUKH[YPW[V3\_LTIV\YN,\YVWL

;VNL[OLY.VVK`LHYZ[YP]LZ[VTHRL[OLYVHKZVM:V\[O(MYPJHZHMLYMVYHSS You can help nominate your Hero!

THE GOODYEARHIGHWAY HEROES ARE HERE!


27/52


28/52


29/52

I n d u s t r y N e w s 2 7

Singapore-basedStamordTyres,activein SouthAricaorsomesixteen

yearsvia theirsubsidiary Stamord Tyres (Arica)PtyLtd,havebeenappointedocialdistributorsotheFalkentyrebrandinSouthAricaby

SumitomoRubberIndustriesoJapan.

Sumitomo Rubber is one o Japans major manuacturing companies,

ranking5thlargestintheworldand2ndlargestinJapan.Therubbergiant

producesaround38000tonsoproductpermonthoutosevenactories

acrosstheglobe.

SumitomoRubbersFalkenhighperormancebrandisknownalloverthe

worldandwillnowgraceourshoresinamorestructuredandsustainable

ashionthroughStamordTyreswhichoverthepastdecade,hasestablished

anationwidepresencewithsalesanddistributionbasesinJohannesburg,DurbanandCapeTown,supplyingitsproprietarySumoTire,SumoFirenza

andStamordSportWheelbrands.Thecompanysuppliesaullrangeo

tyresrompassengercarthroughtotruck,agricultureandmining.

TheFalkenstableohighperormancetyres,tobemarketedinSouthArica,

includes the all-new Falken ZiexZE912, oering excellentwetand dry

handlingcourtesyoitsasymmetrictreadpatternandsecondgeneration

silicabasedcompound,pluslowvibrationandnoisecharacteristics.Plus,

theuniquetreadpatternhasacombinationogrooves,sipesandtie-bars

alongwithadditionalqualitiesthatimprovewetweatherhandling.

FalkensfagshipultrahighperormanceFK452patternaswellasthe

Falken istribution awarded to tamord TyreseconomicalperormancerangeoZE322,ZE522andSN828completethe

rangeprovidingaullrangeotmentandperormancechoicesortheirpassengercarcustomers.Moreover,acomprehensivelistoavailablesizes

togetherwiththeintroductionoFalkensSUVand4x4rangemeansthat

StamordTyrescatersorabroadmarket.

MrWeeKokWah,presidentotheStamordGroupconcludes:South

Aricaisanimportantpartoourglobalstrategyandthisopportunityto

developatopinternationalbrandsuchasFalken,urtheremphasisesour

commitment tothe SouthAricanmarket. We will continueto adopt a

competitivetradingmodelincludingdevelopingourpresencethroughout

Arica.

DealersinterestedinstockingtheFalkenrangeotyresareinvitedtocallStamordTyreson0860522322.

Falkenwasrelaunchedatahigh-profleeventatthecompanyswarehouseacillityinChloorkop.

AScale-electrictrackprovedpopularwiththeguests.


30/52

2 8 I n d u s t r y N e w s

whenitcomestothedevelopmentothecompanysEco-tyres.Tomake

thedevelopmentotheseenergysavingtyresapriority,Nankangisworking

toproducetyres thatarebothoil-savingand thatsimultaneouslycontribute

towardssaedriving.Meanwhile,Nankangwillworktocreatetyresthathave

a low fatness ratio combinedwith a high loading capacityto beused in

commercialvehiclesthatcallorcomortandhighmanipulationperormance.

Tubestoneishappytoannouncethatthecompanywillhonourallpossible

claimsorconsumerswhichmayhavearisenduringthepastewmonths.The

companyhasurtherdecidedtoalignwithqualitysuppliersratherthancheap

suppliers,theaimbeingtobeseenasareliablequalitysupplierandnotnormal

cheapimportsupplierapledgethatisbeingreinorcedthroughthestriking

newsloganPrecisionTyreBrands.

WiththisinmindTubestonemadethedecisiontoalignwithawellestablished

quality brand such as Nankang. Jointly, they will embark on a marketing

campaignromearlynextyeartoputtorestanydoubtsthatmayexistabout

continuityosupply.

SaysPieterKruger,MDoTubestone:Wewouldliketoassureourcustomers

thatNankangisheretostayandthattheirneedswillbeservicedbyareliable

supplier.

Atthisearlystage,ourbiggestchallengeisbringinginenoughstocktoSouth

Aricatosatisytheneedsoourcustomersandtheirendusers.

SouthAricantyredealerswhoareinterestedinndingoutmoreabouthow

thisrangeotyrescouldcomplementtheircurrentportolioareinvitedtocall

(021)5106746orvisitwww.tubestone.co.za

AlthoughnostrangertotheSouthAricanmarket,theNankangrangeotyres

romTaiwan,isabouttobere-introducedtothemarketinawell-managedand

sustainableashion.ThisisallduetotheeortsoTubestonethathasinitiatedacooperationagreementwithNankangtograduallyintroducetheullrangeo

NankangtyrestotheSouthAricanconsumerwithaserviceoeringtomatch.

ThepredecessortoNankangRubberTireCo.LtdNankangRubberPlant

wasoundedinTaipei,Taiwanin1945,mainlyproducingrickshawtyres,rubber

shoesandindustrialproducts.In1959,thecompanyunderwentprivatisation

andwasreorganisedasNankangRubberTireCo.Ltd,asithasremainedor

thepast50years.Tomeetbusinessgrowth,thesecondplantwasestablished

in Shin-Fung, Hsinchu County in 1973, while the latest plant Nankang

InternationalCowasnallysetupinZhangjiagangreetradezoneJiangsu

Province,Chinain1997.Thisplantisnowcapableoproducingupto37000

tyresperday.

Thecompanybelievesthatdecadeso research,innovationandinvestment

havecatapulteditintotherankingso theworldsrst-ratedtyreproducers,

withaquality,expertiseandtyrecapacitytomatch.

Inrecentyears,alongsidetheevolutionocommercialvans,lighttrucksand

4x4vehicleswhich arenowdesignedwith enhanced capacityanddriving

experience,NankanghasocussedextensivelyonitsPCRandLTRlines,in

thebeliethattyreperormanceshouldadequatelymatchtheperormanceo

thevehicle.

So,incontrasttotraditionalLTRlineswhichareotencriticisedasbeingnoisy,lesscomortableandpoorinhandling,NankangsaysitsnewseriesLTRtyres

hasachievedabreakthroughowingtocomputerisedmulti-pitchsimulation

technologywhichreducesnoiseproductionand increasesdrivingpleasure.

Theysaythenewmanuacturingtechniques,devisedcollaborativelywitha

majorJapanesebrand,arelargelyresponsibleorthepositivearmationsand

testimonialsthenewCW-20-thenextgenerationsLTRtyre-andFT-7or4x4

vehicles,arereceivinginthemarket.

Thepastthreeyearsmarkyetanothermilestoneorthecompanybywayo

technicalartwiththereleaseotheAS-1asymmetricalpatternencompassing

outstandingmaneuverabilityandcomort;the20-24SUVserieswithalowfatnessratio;theuel-savingECO-1andthelatestUHPTlineNS-20-which

introducescuttingedgetechnology.

HavingrstproventheirmettleatNankangsownprovinggroundatestcircuit

consistingotestlanesordry/wetsuraces,ovalground,brake-measuring

lanes,aswellassuraceswithdierentcharacteristicsNankangsextensive

productrangeisnowexportedtotheUSA,Europe,JapanandtheMiddleEast,

inadditionto80othercountriesaroundtheworld.

Despite this massive accomplishment, Nankang say it has not become

complacent, ceaselessly seeking breakthroughs in designs, quality,

manuacturing know-how and production acilities. This is particularly so

Tubestone secures exclusivity o ankangTheNankangplantproducesupto37000tyresperday.


31/52


32/52


33/52

TigerWheel & Tyre was recentlynamedSouth Aricas avouriteplace

to purchase tyres according to the South Arican public. The awards,

aninitiativeoleadingnewspapers,TheTimesandTheSowetan,oers

valuableinsightsintothebuyingpreerencesoSouthAricanconsumers.

Withconsumerconvenienceokeyimportance,TigerWheel&Tyrehas

gone to greatlengths toensure each o its stores support a modern,

boutique-stylehospitalityareawherecustomerscantakealoadowhile

theywait.

AtTigerWheel&Tyreweprideourselvesinourexceptionalcustomer

servicesandarethereorealwayshonouredtoreceivesuchnoteworthy

accolades rom the public, says Joe du Plooy, Marketing Executive

atTiger Wheel& Tyre. It takesa huge amount ocommitment and

dedicationromalloourstoresandstatoachievetheseresultsand

wewouldliketoextendourthanksandcongratulationstothem,aswell

asabigthankstotheSouthAricanconsumersouttherethatvotedus

numberone.

Thecompanyrecentlyreceivedaspateosimilarawards,inSandtonand

KZN.TigerWheel&TyreSandtonwasapplaudedoritsserviceexcellence

taking rst place or Best Services at the coveted Sandton City Tenant

ExcellenceAwards-anincredibleachievementconsideringthecalibreo

tenantsinthecentre.

TigerWheel&TyrewasalsovotedBestplacetobuytyresinKZNorthe

th consecutiveyearbythe readersothe popularnewspapertheDaily

Newscementingthebrandsstatusasaconsumeravourite.

TigerWheel&Tyreoersarangeotop-qualitybrandedtyresandwheelsat

aordableprices.ThearrayowheelsincludestheapparitionalTSWbrandas

wellasRacingHartConcepts,TSRandTWTwheels.Theselectionotyres

arerepresented by leadingbrandslikeContinental, Yokohama, Michelin,

Goodyear,Pirelli,BFGoodrich,VelocityandmostrecentlyHankook.

FordetailsonTigerWheel&Tyreslatestpromotionsandtondastorein

yourareavisitwww.twt.toandnoworyourconvenienceyoucanaccess

TigerWheel&Tyreromyourmobilephoneatmobi.twt.to.

D i s t r i b u t i o n 3 1

Tiger Wheel & Tyre is outh Aricas Top Tyre etailerLAIG T PAK

Century City, Cape Townrecently featured as our Dealer Prole,is the rst Supa Quick outlet to auntthe new corporate image.


34/52

3 2 D i s t r i b u t i o n

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T a l k i n g T y r e s 3 3

Thehistoryotheautomobileandthetyreareintertwined,andhave

olloweda generallycomplementarypathoverthelast12decadesor

so.

WhileKarlBenziswidelyattributedwithinventingthemoderngasoline-poweredcarin1886(manyotherautomobiledesignshadprecededit,

though),inthetyrerealmCharlesGoodyeartookthelaurelsin1844or

creatingvulcanisedrubberthatwaslaterusedortyres.

Apparently Robert Thomson patented the irst vulcanised rubber

pneumatictyrein1845,butitwasonlyJohnDunlopsinterpretation

in1888(albeitorbicycles)thatcaughton.AndreMichelinisnoted

astheirstpersontoitpneumatictyrestoanautomobile,wayback

in1895.

The Goodyear TyreCompany wasresponsible orthe irst tubeless

version in 1903 (although it wasnt introduced until 1954) and BF

FUTURETYRETECHNOLOGY

Bye-bye to the black stu?Goodrichcreatedlongerlietyresbyaddingcarbonblacktotherubber.

Michelindevelopedtheradialtyrein1946,whilethemodernadoption

osilicacompoundstoenhancegripandreducerollingresistancehas

broughtastonishingadvancesintyreperormanceanddurability.Run-lattyres(incidentallyirstpatentedin1892,redevelopedin1978

andintroducedasanoptioninthe1990s)certainlyeatureonthelist,

butascoveredinapreviouscolumn,itssuitabilityorSAisstillthe

subjectovocierousdebate.

Undoubtedlythesimultaneousdevelopmentocar-and-tyrehasbrought

thetwoindustriescloserthanever,withtheresultthattherubberon

thecaryoubuyhasbeenininitelyreinedtoworkhand-in-handwith

that vehiclesunique suspension coniguration, drive characteristics,

weightdistributionandelectronicssuchasABSandstabilitycontrol.

In some ways this is counter-competitive, in that only one or two

Advancedtechnologyisthebuzz-phraseoanyindustry,andtheautomotivesectorinparticular.

Butwhatisthetechnologyotheutureasarastyresareconcerned? ByColinMileman

IstherevolutionaryMichelinTweelthetyreotheuture?Asiderommakingdowithoutair,itallowsindependenttuningoridecomortand(signifcantlyhigher)corneringperormance.


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3 4 T a l k i n g T y r e s

tyrebrandsaretypicallylistedasoriginalequipmentspeciicationor

certainvehicles,buttheharmonyitprovidesindrivingdynamicsand

ridereinementistrulyamazing.Inmyview,itthisco-development

andthestridesmadeinmoderntyretechnologyaccountorthemost

signiicantgainsachievedinoverallhandingperormanceoverthelast

twodecades.

But where to or the uture?

Naturallytheresawholebunchoquirkynewtechnologies,including

BF Goodrichs tyres with multi-coloured bands, while Kumho oers

aromatyresthatincorporatescentedoils,tyresthatcreatevarious

coloursosmokewhendoingburn-outsorevenitsludicrousworld-irst

ultra-low15-proilerubber(aspine-shattering385/15ZR22).

Olessspuriousrelevance,however,isGoodyearsDuraSealtechnology,

whichwontheGermanRubberAssociations2009ProductAward.

DuraSealtyresboastanadditionallayerbeneaththetreadconsisting

oayellowgel-likemixture.Whenthetyreispenetratedbyanobjectsuchasanail,thegellowsintothepunctureandormsaplug,sealing

thehole.Thesameapplieswhentheoendingobjectisremoved.The

sealantcanapparentlyillapunctureoupto6mmindiameter,andcan

dosorepeatedlyorthelieothetyre.

Now this makes sense to me as ar as the South Arican driving

environmentisconcernedarmoresothatthemuch-vauntedrun-

latsthatwilltakeyouamere80kmdownalonelyKarooroad,andno

urther.

The only problem is, unlessyou drivea truck, DuraSeal isnot an

option as its only used on Goodyears Omnitrac truck tyres, andwasspeciicallydevelopedorvehiclesintheconstructionandwaste

managementindustrieswhererepeatedpuncturesarecommon.

Nevertheless, its early days yet, and although the thought o gel

mushing about in a high-perormance cartyreis inconceivable, the

technologyhasrealmeritorotherutureapplicationssuchas4x4tyres

andcityrunabouts.

Yetitalwayscomesdowntoonebasicactthatairisboththesaving

graceandthedownalloanytyre.Sowhynotsimplydowithoutit?

WellMichelincertainlybelieves inthe concept, andhas applied its

Arduousterrain,suchasaconstructionsite,istheidealoperatingenvironmentortheTweelaspuncturesaretotallyeliminated.

Goodyearssel-sealingDuraSealtyreisaninnovativepresent-daysolutionthatwillhopeullybedevelopedbeyondthetrucksectortoincludeothercommercial,4x4andpassengertyresapplications.


37/52

T a l k i n g T y r e s 3 5

expertiseindevelopingtheTweelanon-pneumatictyreandwheel

assemblythathaswonnumerousinnovationandtechnologyawards,

includingTimemagazines One othe Most Amazing Inventionso

2005.Itsnotentirelynew,butitremainsaveryintriguingandviable

alternative.Essentially,theTweelcompriseslexiblespokesusedwithadeormable

wheel to absorb shock and rebound with ease. This doesnt only

throw air(and punctures) outthe window, butallows the operating

characteristics, such as vertical stiness (ride comort) and lateral

stiness(handlingandcorneringability)tobeoptimisedindependently.

Inparticular,thelateralstinessisincreasedbyaactoroivecompared

toanormaltyrejustimaginethecorneringspeedsyoucanachieve!

Somemayconsiderthispieinthesky,butitisindeedheadingorthe

skiesasMichelinhasdevelopedtheTweelorNASAsnewgeneration

omannedandunmannedmoonrovervehicles.

Michelinindicatesthatthistechnologycanalsobeleveragedintoother

mobilityapplicationsrequiringlightweightandlowrollingresistance

(andthetotaleliminationopunctures)suchasconstructionvehicles.

EarlytestsonanAudiA4showedthattheTweelworksexceptionally

wellalthoughindinganacceptingmotoringaudiencewillingtoadopt

theunconventionalwillstilltakesometime.

Thecostothisnewtechnologyaside,personallyIthinkitsagenuinely

viablewayortheuture,andtheendothetyre(aswellaspunctures,

underinlation,overinlationandblow-outs)asweknowit

Colin Mileman is a freelance motoring journalist,

photographer and advanced driving specialist

with over 13 years of experience in this eld. As

a former editor of Topcar and Topbike magazines,

hes as enthusiastic about cars and bikes as

they come, and has extensive knowledge of all

motoring-related matters, including the topic of

tyres, having run the annual and highly regarded

Topcar tyre tests for several years.

TheTweelmayseemaar-etchedconcept,andindeeditseaturedonthenextgenerationoNASAlunarrovers.Itwillcertainlyrequireagiant

leapincustomerperceptiontogainwidespreadacceptanceandthatsasideromanycostconsiderations.


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39/52

The next time youre held up on the M1 in

heavytracandyouhappentoseeawoman

runningalongthevergehandingoutbusiness

cards,dontbetoosurprised.Inalllikelihood

hernamewillbeDaleMcKenzie,theManagero

Hi-QKillarney,makingthemostoanotherbad

situation.Inactorher,theresnosuchthingas

abadsituation,onlyanopportunity,theretobe

capitalisedorthebenetoherbusiness.

A female

force to bereckonedwith

D e a l e r p r o i l e 3 7


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3 8 D e a l e r p r o i l e

Bringing new meaning to the word service, this lady is constantly

working,literallyandigurativelyspeaking.Theothernight,sheeven

stoppedonthehighwayinthepouringraintohelpaladychangealat

tyre,aSamaritandeedthatlikelyearnedheradevotedclientorlie.

Thentherewasthetimesheoeredtohelparustratedcustomergettothebottomoanongoingproblemwithhisvehicle,atnocharge.The

motormanuacturerhadessentiallywashedhishandsoit,butDale

wasnotdeterred.Shewasdeterminedtoindtheault,andshedid.The

endresultanimmenselygrateulcustomerwhoreerrednolessthan

17newcustomerstohershop!

Says Dale:Its the little thingsthathavehelped toestablisha new

andloyalollowingortheshopnowcloseoniveyearsold.Inthe

beginning,I spentat least two mornings a weekvisiting businesses

intheareawithpamphletandbusinesscards,encouragingpeopleto

visitour storewhennextonthe marketorpuncturerepairs, wheel

balancingandalignment,aworthwhileexercise

thatproducedtangibleresults.

My theory is this: Get them into the store,

del ight them with personalised service and

theyllcomeback,sometimesevenintheaceo

morecompetitivepriceselsewhere,saysDale.

Sheadds:Youcantaordtokeepacustomer

waitingoranunacceptablelengthotimeIve

openedmydoorsat5amonseveraloccasions

toassistmotoristsmakingtheirwaydowntothe

coast,itsallpartotheservice.

Herservicetohercustomersurtherincludesa

mandatory10-pointcheck-listcoveringavariety

ovehiclecomponents,some,totallyunrelatedto

tyres.Dalesaystheyotendetectaultybrakeor

headlightsorinstance,andnotiythecustomer

accordingly.Wedontcarrysparesothisnature

asarule,butiwecanassistthecustomerinthis

regard,wewill.Inot,atleastwevealertedhimtotheproblemitsall

partogoingtheextramile.

Ocourse,thekeytorunningasuccessultyredealershipthesedaysis

beingabletotranslateyourvisionsuccessullytoyoursta,something

Dalehassucceededindoing,particularlyasitsimpossibleorhertobe

personallyavailableatalltimes.

Everymonthsheholdsdedicatedtrainingsessionswithhertyreitters

and technicians, introducing them to new products and services,

therebyensuringtheyareaswellversedintheireaturesandbeneits

assheis.

Sheclaims: Theresnothing worsethanor acustomerto arriveat

yourshopandbeignored.IImbusyattendingtoanexistingcustomer

my itters know to approach a new customer

immediately. And in a matter o minutes the

customerknowshesingoodhandswhichinturn,

givesmepeaceomind.Nevermakethemistake

otreatingyouritterslikemenialworkersoten

theyconstitutetheirstinteractionbetweenyour

businessandthecustomer,sotheyshouldknowyourproductsandservicesaswellasyoudo.

Dalesimmediategoalistoboostturnoverurther,

especiallyintheaceotherecessionwhichshe

says hasimpactednegatively on the business.

Popularopinionsuggeststhereplacementmarket

willremainlargelyunaectedthisyearinlighto

thelargenumberonewvehiclessoldintothe

marketover the last ive years,but a dissentingviewdisputesthis,

pointingoutthatcurrently,banksarerepossessingaround5500carsa

month!Dalesharesthisview,claimingshesnoticedatremendousdrop

inherbusinessthisyear,somethingthatclearlydoesntsitwellwithher.

Heractionplantorectiythesituationincludesphoningexistingclients

during her quieter moments to remind them that wheel balancing,

rotationandalignmentchecksaredue,plussheintendstakingtothe

streets again in search o new clientele once her newly-appointed

counterhandissuitablytrained.

Her approach to business is rereshing, to say the least. Seldom

haveIcomeacrossamorewell-equipped,motivatedanddetermined

person.Iwecouldonlycloneher..justthinkwhat100Dalesinthe

marketplacecouldachieve!

Get them into the

store, delight them

with persona lised service

and theyll come back,

sometimes even in the face

of more competitive prices

elsewhere.


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42/52

4 0 C o n t i C o r n e r

Inkeepingwithitsvisiontocreatesustainable

developmentwithparticularemphasisonprojects in the Eastern Cape and environs

Continental TyreSA has had abusy and

productiveyearlendingitscloutandsupport

to worthy health and social welare, job

creation,environmental,youthdevelopment

andeducationprogrammes.

Mayibuye aving o-operative

Tradit ionally, many South

Aricansdidnothaveaccess

tosavingsandloansviathe

ormalsector,sothisresulted

in a culture o community-

based sav ings and loans

c lubs. Mayibuye Savings

andCreditCo-operativeisonesuchclubthatwasestablishedby

shoplooremployeesoContinentalTyreSAin1998andithas

goneromstrengthtostrengthtobecomeaull-ledgedlegalinancial

institutionthatisrecognisedbytheReserveBankoSouthArica.It

isalsoanoicialCreditproviderintermsotheNationalCreditAct.

MayibuyeisrunbyaBoardoDirectorsmadeupoContinentalTyre

employees,whooccupypositionsintheactoryrangingromTraining

oicertotyrebuilderandmachineoperator.Thecompanycurrently

provides oice space, telephone and ax acilities as well as other

resourcessuchas inancialassistance andexpert adviceon various

operationalissues.

TA occer and Athletics lubs

Estalished in 1999, with the intention o providing an opportunity

orCTSAemployeestocompeteintheIndustrialSoccerLeague,the

clubhassincegrowntoincludeseveralunemployedmembersothe

Community.Thecompanysupportstheclubbypayingmembership

Helping

peoplehelpthemselves

PROMOTION

TheSOSChildrensVillageistogetanewhomethankstoContinental.


43/52


44/52

From just three storesin 1999,the ranchise

networkoneothecountrysyoungestmajorranchisebrandshasgrownto179nationwide.

Managing Director Sean Harrison, who joined

Hi-Qtwo years ago, says: From a ranchising

pointoview,thegrowthotheHi-Qnetworkhas

beenphenomenal.Injustadecade,thebrandhas

becomeahouseholdnameinSouthArica.

Overthepastewyearsandinspiteothe

turbulent economic climate Hi-Q has been

the astest-growing brand in the retail motor

industrysector.WeareveryproudoHi-Qand

the enterprising individuals that make up our

brand,saidHarrison.

Fromtheoutset,Hi-Qsvisiontosetthehighest

standardsromtop-qualitycustomerserviceto

neatstoresandairpriceshaspaido.Our

biggestchallenge10yearsagowasgettingthe

brand establishedas the name, Hi-Q, doesnt

explaintheserviceweprovide.Thenetworks

irst slogan Its allaboutwheels drew in the

customers,resultinginamassivesupportbase.

4 2 H i - Q 1 0 y e a r s

Withthebrandirmlyestablished,thesloganwasreplacedwithThe

oneyoucantrust,whichembodiesalloHi-Qsvalues,saysHarrison.

Whatsmostimportanttousishowweserviceourclientsthebrand

maydrawpeoplein,butitsourservicethatkeepsthemcomingback.

ChairmanotheDealerCouncilortheranchiseJoelBackhasbeen

involved with the brand rom the start, having spent severalyears

as General Manager and Director o Hi-Q beore running his own

ranchisedoutlet,Hi-QWoodmead,inJohannesburg.

Atthe time oits inception, tyre manuacturerswerelookingor a

channelodistributionthatwasincreasinglyreliableanddependable.

Global retai l t rends indicated that itment centers owned byindependentranchiseesasopposedto corporateorganisationswere

thebestoption,astheyweremorelikelytogoaboveandbeyondthe

callodutyinservingtheircustomerbase.

For Hi-Q, a subsidiary o Goodyear, the ranchise programme was

toproveawinningormula.IbelievestronglythattheaverageHi-Q

dealerispassionateabouthisbusinessandservingthecustomer.He

goestheextramiletodeliveronHi-Qspromiseobeingtheoneyou

cantrust.

Overtheyears,asthebrandgrewandmoresalespointsopenedup,

Ive watched Hi-Q become anincreasinglymeaningul playerin the

Celebrates10Successful

Years

Sean Harrison, ManagingDirector of Hi-Q.

Joel Back, Chairman ofthe Hi-Q Dealer Council,who was involved withthe brand from the startas General Manager andDirector, now runninghis own franchised outlet

in Johannesburg.

OneoSouthAricasleadingconsumertyre

retail brands Hi-Q celebrated 10 years o

exceptionalgrowthwithintheretailtyreand

wheelindustryinSeptember.


45/52

FAT FAT The i-Q volution:

-1999 to 2001-

InAugust1999,therstoutletwassignedup.Intotal,eightranchises

cameonboardintherstyear.

From the start, priorities were to establish instant credibility and

maximisebrandidentity.

Theranchisehadgrownto65storesbytheendo2001.

-2002 to 2004-

A new market position was introduced to refect Hi-Qs ongoing

commitmenttotheconsumer.Hi-QbecameTheoneyoucantrust.

Anongoingcorporatesocialinvestmentrelationshipwasestablished

withdisadvantagedruralschoolsintheNorthCape,withinthe(then)

4x4EcoChallengeproject.ThenumberoHi-Qoutletshadreached130bytheendo2004.

-2005 to 2008-

Theemphasisshitedstrategicallytoretailingandcustomersatisaction.

Customerresearchinthisperiodhasrevealedalmostperectscoresin

termsoservicesatisaction.

ThenumberoHi-Qoutletsswelledtomorethan170nationwide.

H i - Q 1 0 y e a r s 4 3

market.TheHi-Qlogoisinstantlyrecognisable,andthereisasigniicant

andgrowingsegmentothemarketthatsupportsthebrand.

Hi-QAirportTyresco-ownerTonySlabbert,oneotheirstdealersto

jointheranchisenetworksays:Hi-Qhasbeenasuccessstoryrom

dayone.

InmediagroupAvusaslastRetailAwardssurvey,Hi-Qachievedaclear

irstpositioninthetyreretailsegmentandscoredaantastic44%better

thanitsnearestcompetitor.

The brands impressive ootprint has even extended beyond South

Aricas borders, with one store irmly establishedin Botswana and

anothertheirstintheMiddleEastopeninginDubainextmonth.Acohesiveranchiserelationship,outstandingmarketingstrategies

and a pioneering response to customer demands are what have

jettisonedHi-Qtothetop.saidHarrison.

Customerscanlookorwardtoanother10yearsogoodservice.

Sean Harrison (Managing Director of Hi-Q, left) together with Joel Back(Chairman of the Hi-Q Dealer Council) and Andrew Bowren (Goodyear SalesDirector and Hi-Qs rst MD).


46/52PMTI

4 2 C o n t i C o r n e r


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48/52

TyrecompaniesclaimnoF1interest

With Bridgestone opting out after the 2010 season, the question on

everyones lips is who will step up to supply race tyres for Formula One?

ThreekeynameshavegonebythewaysideasGoodyear,PirelliandMichelinsay they are not interested.Pirelli, whichtwo yearsago had indicated an

interestinreturningtoF1,saiditwillocusonitsWorldRallyChampionship

andGTracingeorts.Michelin,whichpulledoutoF1in2006,toldmediathat

ithadnointerestinreturning.Goodyear,whichhadoncebeenamajorsupplier

beoreleavingin1998andnowocusesitsattentiononNASCAR,relatedthe

samemessage.

Goodyear,though,didnot specicallyruleoutitsDunlopbrand,whichhas

astoriedhistoryinF1.Anumberootherbrandnameshavebeenbandied

about,includingKumho,whichbeganaF1tyredevelopmenteortveyears

ago,andHankook,whichhasbeenactiveinGTracing.Though2010isstillalongwayawayandcompanieshavebeenknownto

changetheirminds,onehastowonderithecurrenteconomicturmoilcoupled

withpasthistoriesbetweentyremakersandFIA,mightleaveF1withnotyre

options. (TireReview,November2009)

BandagnowullyintegratedintoBridgestoneinUK

In the UK, Bridgestone and Bandag products are already being sold side-by-

side, with the two ranges evolving to reect the inuence of the merger. Itis also representative of what is and will happen in other European markets.

In pure business terms, the rst signicant ruit o the newly integrated

businessesisthetransero8000DSVtrailersromBandagEurofeetto

BridgestonesMegafeetnetwork.AcrossallveoBridgestonescommercial

vehicle segments (long haul, regional, on/o road, bus and light truck),

customersarenowpresentedwithQualitread,BandagandBulldogoptionsto

complementBridgestoneandFirestone-brandednewtyres.

Another example o Bandags integration into Bridgestone can now be

seenintherangeotreadsthatarenowandwillinuturebeonoer.For

obvious reasons Bridgestone executives were reportedly uncomortablewiththeBandagpatternsreportedlyinspiredbyMichelintreads.Asa result

theseBandagproductswillnowbereplacedaltogetherbyanewlydesigned

applicationspecic rangeo treads and compoundsdesignedby Bandag.

(tyrepress.comNovember2009)

Goodyearblimpfyinghigh

The Goodyear Blimp arguably one of the most recognisable corporate

icons in America today will become ever more visible in the years to

come. In the new Goodyear corporate identity and building upon the strong

4 6 W o r l d n e w s

foundations laid over the last 80 years the Blimp will be centralised,

drawing more positive associations with the Goodyear brand. The Blimp

is the primary branding device and as such plays the most important role.

It communicates the symbolic role of Goodyear overlooking the drivers on

the street, guarding over their safety, almost like a guardian angel.

EntrepreneurMagazinehas recentlynamedtheGoodyearBlimponeo the

bestmarketingideasever,andTheBestUseoOutdoorAdvertising.MitziCrall,

authoro100SmartestMarketingIdeasEver,saidTheGoodyearBlimpisits

ownkindomagic.Iweseeitfoatbywhenweregoingaboutourdailylives,

weruntogetourriendsandamilytocomesee.Werereceptivetothebrand

message. (www.goodyear.com)

GoodyearapprovesaviationtyretestcentreinSA

The only aviation tyre test centre other the University of North Dakota has

recently been approved by Goodyear on home soil. Before 43 Air School at

Port Alfred could boast this high accoloade, it was screened thoroughly to

ensure a uniform standard for these specialised products.

FlyingisaseriousbusinessatPortAlreds43AirSchool,arguablythetop

trainingcentreortheworldsbestairlines.With40registeredaircratlogging

thehoursouturecommercialpilots,thisfyingacademyhasanimpeccable

saetyrecord.

Andthesingleandtwin-propellerPiperaircratinthefeetrelyexclusivelyon

Goodyearaviationtyresorthenumeroussaetake-osandlandingsrequiredduringtraining.

Paulde Villers,Goodyear SAs AviationTyres divisions salesmanager or

SouthernAricasaysthemorethan4000fyinghoursamonthrecordedat43

AirSchoolmakesitperecttomeasuretheperormanceoGoodyearsaviation

tyresagainstitsmajorcompetitors. (www.goodyear.com)

China(Guangro)IntRubberTire&AutoAccessoryExhibitionexpectsrecordnumberoexhibitorsandvisitors

China is fast becoming one of the biggest producers, exporters and

consumers of rubber tyre and auto accessory products in the world, with

Shandong being the number one producer and exporter of such products in

the country, making up over 50 percent of the market and export value. As

the only tyre and auto parts show located in the Chinese production base,

China (Guangro) International Rubber Tire & Auto Accessory Exhibition will

take place at Gurangrao International Expo Center from 9-11 May 2010.

The exhibition area is estimated to be up to 11 000m 2 with about 300

exhibitors set to interact with more than 10 000 buyers and high calibre

visitors worldwide.


49/52


50/52

a 2009 Pirelli

alendar courtesy o

Pirelli Tyres A

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For more inormation on previous editions and advertising rates, check out our website:

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AW:___________________________________________________________________________________

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whosecorrectanswerwinshimasetonewtyrestothevalueoR3000.00,courtesyoSupaQuick.

a copy o

The Pirellialendar 2010

courtesy o

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51/52

With the reliability you get rom Bandag, your feet can take on anything.

For more inormation contact Bandag: Tel: +27 11 439 6000, Fax: +27 11 506 8717 or visit www.bandag.co.za


52/52

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A GREEN TYRE.AVAILABLE ONLY IN BLACK.The new CINTURATO P7 is more than just ahigh performance tyre. From its manufacture toits behaviour on the road, this is a tyre designedto help preserve the world we live in, ensuringfuel savings and low CO2 emissions, whilstoffering driving pleasure and high mileage.For more information visit www pirelli co za

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