TravelWise West Midlands Website Launch Andy Thorpe Sandwell MBC.
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Transcript of TravelWise West Midlands Website Launch Andy Thorpe Sandwell MBC.
How did we get here?• Finally, we can launch the TravelWise West Midlands
website….once again!
• Address is the same as before:www.travelwisewestmids.org.uk
• Based on the innovative Community TravelWise website
• Also schools, residential developments and companies – 5 website addresses potentially!
• Needed to bring all websites under one umbrella / portal
Why did we start the journey?• Same as most organisations, to provide information
• How to travel in healthy and environmentally friendly ways and provide information about TravelWise activities
• To overcome the barriers to accessing helpful but “buried” information, ie many websites/pages
• Not just well-meant words on sustainable travel
• We needed a useful tool for use by the public etc
Which direction?
• The website provides information on:
- sustainable travel and TravelWise
- different methods of transport in particular areas
- news and events
- carbon, calories and car costs calculators
- links to the Company, School, Residential and Community areas with own travel related web pages
• Where do you want to go?
Which direction?
Sustainable travel and TravelWise
• Banner on the right hand side
• Navigation bar “About TravelWise” and “Smarter Choices?”
Which direction?Travel Information
• Mode of transport – specific pages with journey planners
• Map or list for district based information, banner - “Go to…” for more
• Can go straight to a district page from the home page - drop-down list on the right
• Coming soon – “Alternatives to Travel” flag and page
Which direction?News and Events
• Use navigation bar on home-page
• Most recent story highlighted, plus a link to the ACT TravelWise news page - regularly updated national news
• For events either click on calendar dates or look at the list - all the main sustainable travel events are listed
Which direction?
Calories, Carbon and Car Costs Calculators
• What can be saved when travelling by different methods of transport
• Use links at the base of the home-page
Which direction?Company, School, Residential and Community Areas
• Please feel free to register your organisation!
• From homepage click on “enlist your business today” - wizard is available to help with setting up page
• “Get Directions” - quickly plan journeys
• Dedicated travel page for staff, visitors, interviewees
• Can be used for travel surveys, useful for Travel Plans
Where do we want to go next?• Useful resource, but still room for improvement
• Increase number of visits from the general public, employees, residents, schools, community groups
• Companies and business parks to register with the site…..and then to tell others about how useful it is!
• Website to be regarded as the main reference point for general journey planning
It’s your turn to drive!• Bound to be mistakes so please let us know
• Would like to make improvements to the website, to ensure effective connection with people
• When using the website and promoting it to people, think about possible different approaches then let us know:
[email protected]@birmingham.gov.ukwww.travelwisewestmids.org.uk “Contact Us”