Hotel Website Marketing ConferenceDublin, 14th September 2010

Background:

Travelshake.com Ireland

A new social media platform for the Irish Tourism and Hospitality Industry

Travelshake Social Media Consultants

Specialised Social Media Strategy Development and Training for Hotels Monthly Account Management Digital Travel & Hotel Videos

Facebook Competitions and Campaigns Social Media Account Creation & Set-up

2005

2009

2010

2010

2010 Blogging

2010As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier

this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.

The bloggers and their families were assigned to drive to College Station, Texas in branded vehicles.

Across seven states, staying in a different Country Inn each night.

Mystery scavenger hunt with the next clue received by video on their mobiles after completing the previous one.

Take and upload photos, Blog and post messages on Facebook and Twitter

Does your hotel have a social media strategy?

Customers: Where are they and what are they saying

Content: What will you say, offers, news, videos, photos

Campaigns: competitions and contests to engage your fanbase

People: Who will update and maintain the social media accounts

Platforms: Which is best - Youtube, Twitter, Facebook, Foursquare (LBS – location based services)

1. Special offers (20)

2. Competitions (18)

3. Events (in hotel and area) (12)

4. Seasonal themed (11)

5. Hotel News (10)

6. General Hello (9)

7. Awards (8)

8. Trying to get more fans (8)

9. Content updates (photos etc.) (7)

10. Weddings (6)

11. PR (5)

12. Exclusive Facebook Offer (4)

13. Golf (3)

14. Spa (3)

15. Local attractions/tourism (2)

© Travelshake Social Media 2010

“There were 127 updates from 54 Irish hotels over 48 hours.”

“I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson

Facebook is a key part of the hotels online marketing strategy..........

.........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos.

Number 1 Hotel on facebook in Ireland

“the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns”

“We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”

Play Food & Wine – Restaurant in Ontario, Canada

They tweet funny pictures, new wines, and local products that

become available and it creates a special connection between

them and their fans

They are able to reach out to loyal customers, food bloggers

and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-

to-day operations.

The Highway Hotel AdelaideRun campaigns and events using social media as our primary marketing media

“turnover increased by four per cent and the hotel has saved $15,000 in marketing costs over a nine-month period”

When customers “check in” on Foursquare via their mobile phone as they visit the hotel, they can claim a free house drink. 

specials restaurant news holiday hours ask fans what they would like to see on the seasonal menu held a contest to select a new fall dessert menu item

Westend Bistro, Ritz-Carlton, Washington D.C.

Staffed by employees based in Omaha, Australia and Mumbai Respond to requests and questions within an hour Field queries ranging from where to find good sushi to alerts that a guest will

be checking in late

Vero Beach Hotel & Spa, Miami – Welcome page

Facebook Offer Redemptions:

Began issuing FB codes for discounts on best available rates e.g. FOLLOW

Codes generated 270 more room nights this year

Great management response to customer post about offers

ACE HOTEL NY – Social Media Film “Charley”

mobile-phone based services were earning the company more than $1 million (€791,000) a month in revenue,

grown by more than 600 percent over the past year.

rolling out its iPad concierge service, which debuted in April in four cities

InterContinental - Priority Club app,

Fairmont Hotels - beyond booking apps

 Fairmont Hotels – Virtual Concierge App 

access to destination guides log into loyalty club account view current reservations check hotel availability

InterContinental and Topguest

Learn which of their customers are the "most influential”promote their loyalty programsincrease sales during off hours

Plan to invite loyalty program members with large Facebook and Twitter followings to help spread the word about its SpringHill Suites chain.

Incentive:

They'll get free stays and other incentives in return for positive messages sent to followers.

• 40% of their booking guests have engaged with Flip.to• Each post has on average brought 8 new visits over to The James’ site

Give £25 to their customers for each booking made as a result of their social media referral

Group Deals and Social Discounts

Tourism and Hospitality businesses are embracing Social Media as an effective marketing tool all over the world.

MicroblogsVideoTourism DirectoriesOffersMapping GPSPhoto SharingSocial Networks

Travelshake.com lets users….

….save time and money planning a holiday in Ireland by featuring official offers, videos and real-time updates covering the entire tourism sector while showing insider recommendations

from local owners.

Travelshake.com lets businesses….

….create their own free digital media profile that showcases their business, offers, expertise & local

knowledge.

Branding Social Media

feedsRecommendation

sMap + GPS

LocationVideoDirect

bookingsReal-time

tagged updatesOffers Photo

GalleryUser

Interactions

Upload full contact details with clickable links….

Add links to your website

Users Book Direct

No intermediaries No commission No loss

Demonstrate your local knowledge or expertise by writing relevant updates

Create list of your local or peer recommendations by recommending other profiles

Local Tourism Body

Hotel Restaurant

Hot Offers Page: real-time publishing

Inform visitors and customers of latest news, events and competitions

Increase your fans and followers as they click

through

Create Campaign Pages

Unique Campaign URL Branding Video upload Update latest campaign info. Campaign Photo Gallery Integrate twitter, facebook and

youtube campaign accounts Promote page site-wide Campaign video on homepage Publish related offers Create Itineraries Map your campaign

Premium Profile

Offers Spotlight

Booking Link

Ad Free

Multiple VideosPriority ListingHomepage

Updates

Unlimited Photo Galleries

1. Direct Bookings

2. Offers Feed

3. Video

4. Social Media Feeds

5. User Interaction

6. Peer to Peer Recommendations

Travelshake Facebook TwitterStatus Updates x x x

Tagged Event Updates x x

Tagged Offer Updates x

Travel Offers Feed x

Recommend Other Businesses x

Post Photos x x

Post Videos x x

Like a profile x x x

Live trip updates x x x

User comments x

Share Profiles x x

Integrate other Social Media x x x

Dedicated Map x

GPS Location x x

Tourism Database x

Travelshake Benefits versus others

Over 200 Irish Tourism Businesses have already signed up...

Premium Account

Join these leading tourism brands today......

Thank you!