Travelmyth at Open Coffee Athens LXXII, Tourism
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Transcript of Travelmyth at Open Coffee Athens LXXII, Tourism
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Hotel Recommendation Engine
Stefanos VasdekisCo-Founder
[email protected]@vasdekis stefanos007
John NousisCo-Founder
[email protected]@jnousis jnousis
Atlantis, The Palm, Dubai
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What is Travelmyth?
The hotel search engine where people find recommendations for the best hotels based on what they like.
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Select what you like
From 55 categories
Beachfront Spa
Golf
Boutique Historic
Castle Dog-Friendly
Gourmet
Romantic Ski
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Limit your search to a Region
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Get the Results
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Read the Answers
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Enter your Dates
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Get the Prices
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Check all Available Deals
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Go to the Booking Site
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The Landscape in Online Hotel Bookings
OTAs: aggregate hotels, offer bookings and verified reviews
Meta-Search Engines: aggregate OTAs, compare prices
Hotel Websites: offer information and bookings
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Our Positioning
We’re a meta-search engine that
focuses on recommendations
Photo courtesy: LUX* Maldives
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Travel Sites add Meta-Search
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OTAs becoming Meta-Search Engines
They also acquire Meta-Search Engines…
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Travel Sites offer Recommendations
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Meta-Search Engines offer Recommendations
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OTAs offer Recommendations
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Hotel Sites offer Recommendations
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We rank – We do not filter
• We rank 600.000+ hotels in 55 categories• Different approach in each category
Some examples:
Spa Ski Nightlife
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More Reasons to Use Travelmyth
• Valuable content
• Unique categories
• More hotels than any single OTA
Our users can discover hotels that they’ll really like butwould never have discovered by using the old methods.
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Our Business Model
The same successful model that big travel meta-search engines use:• Commissions on bookings• Pay-per-click• Advertising
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Our User Acquisition Strategy
Earned:• SEO• Social• Press
Paid:• PPC• Display advertising
Partners:• Widgets for affiliates
Ashford Castle in Ireland, photo from Elzbieta Sekowska, Shutterstock
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Our Current Stage
After 6 months live plus 6m in private beta (2,5y in total):
• Product validation• Team of 2 plus freelancers who work online• Self-Funded• Running marketing experiments• Main markets so far: UK, Switzerland• Monitoring usage and improving product• Chasing key deals
The W Hotel in Barcelona by Ricardo Bofill
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Your Questions
Thank you!
Stefanos [email protected]
@vasdekis stefanos007
John [email protected]
@jnousis jnousis
[email protected]/newsletters
travelmyth.com/blog
Keep in touch:
travelmyth
Photo courtesy: LUX* Maldives