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Travel & Tourism Economic impact 2015 Botswana

For more information, please contact:

Rochelle TurnerHead of Research

[email protected]

©2015 World travel & tourism council

WTTC Travel & Tourism Economic Impact 2015

The World Travel & Tourism Council (WTTC) is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity.

Travel & Tourism’s impact on the economic and social development of a country can be enormous; opening it up for business, trade and capital investment, creating jobs and entrepreneurialism for the workforce and protecting heritage and cultural values. To fully understand its impact, however, governments, policy makers and businesses around the world require accurate and reliable data on the impact of the sector. Data is needed to help assess policies that govern future industry development and to provide knowledge to help guide successful and sustainable Travel & Tourism investment decisions.

For 25 years, WTTC has been quantifying the economic impact of Travel & Tourism. This year, the 2015 Annual Economic Reports cover 184 countries and 25 regions of the world, including, for the first time, the Pacific Alliance.

Travel & Tourism generated US$7.6 trillion (10% of global GDP) and 277 million jobs (1 in 11 jobs) for the global economy in 2014. Recent years have seen Travel & Tourism growing at a faster rate than both the wider economy and other significant sectors such as automotive, financial services and health care. Last year was no exception. International tourist arrivals also surged, reaching nearly 1.14billion and visitor spending more than matched that growth. Visitors from emerging economies now represent a 46% share of these international arrivals (up from 38% in 2000), proving the growth and increased opportunities for travel from those in these new markets.

The sector faces challenges every year and this year is likely to be no different. The weakness and potential volatility of many currencies against the US dollar and a deep recession in Russia, a key outbound market, will slow outbound spending in line with slower world trade overall in 2015. However, falling oil prices will bring significant improvements for net oil importers in 2015, easing upward pressure on living costs, increasing disposable household incomes and domestic consumer spending, and lowering air fares. As a result, Travel & Tourism expansion is forecast to continue at a stronger rate than last year, with the total contribution to GDP expected to increase by 3.7%. New destinations and investment opportunities will also continue to emerge as tourism becomes increasingly affordable across the developing world. This growth will require countries to adopt a concerted and coordinated approach to talent planning and development between their industry, governments and educational institutions to ensure they fulfil their potential in the years ahead.

WTTC is proud to continue to provide this clear and empirical data in order to help both public and private bodies make the right decisions for the future growth of a sustainable Travel & Tourism sector.

David ScowsillPresident & CEOWTTC

Foreword

Foreword

2015 Annual Research: Key Facts ...............................................1

Defining the Economic Contribution of Travel & Tourism .............2

Travel & Tourism’s Contribution to GDP .......................................3

Travel & Tourism’s Contribution to Employment ..........................4

Visitor Exports and Investment ....................................................5

Different Components of Travel & Tourism ...................................6

Country Rankings: Absolute Contribution, 2014 ..........................7

Country Rankings: Relative Contribution, 2014 ...........................8

Country Rankings: Real Growth, 2015 .........................................9

Country Rankings: Long Term Growth, 2015-2025 ....................10

Summary Tables: Estimates & Forecasts ...................................11

The Economic Contribution of Travel & Tourism: Real 2014 Prices ........................................................................12

The Economic Contribution of Travel & Tourism: Nominal Prices ...........................................................................13

The Economic Contribution of Travel & Tourism: Growth ..........14

Glossary .....................................................................................15

Methodological Note ..................................................................16

Regions, Sub-regions, Countries ...............................................17

UsE of matERial is aUtHoRisEd, pRovidEd soURcE is acknoWlEdgEd

Harlequin Building, 65 southwark street, london, sE1 0HR, Uk tel: +44 (0)20 7481 8007 Email: [email protected] www.wttc.org

The Economic Impact of Travel & Tourism 2015

Contents

1All values are in constant 2014 prices & exchange rates

= Total contribution of Travel & Tourism

Botswana

2015 ANNUAL RESEARCH: KEY FACTS 2015 forecast

EMPLOYMENT: DIRECT CONTRIBUTION

EMPLOYMENT: TOTAL CONTRIBUTION

VISITOR EXPORTS

INVESTMENT

WORLD RANKING (OUT OF 184 COUNTRIES):Relative importance of Travel & Tourism's total contribution to GDP

121ABSOLUTE

Size in 2014

108

Contribution to GDP in 2014

RELATIVE SIZE

41GROWTH2015 forecast

Total Contribution of Travel & Tourism to GDP

Breakdown of Travel & Tourism's Total Contribution to GDP and Employment 2014

2014 BWPmn GDP (2014 BWPmn)

Direct Indirect Induced

0

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WTTC Travel & Tourism Economic Impact 2015 1

The direct contribution of Travel & Tourism to GDP was BWP6,154.1mn (3.3% of total GDP) in 2014, and is forecast to rise by 5.0% in 2015, and to rise by 5.2% pa, from 2015-2025, to BWP10,709.5mn (3.8% of total GDP) in 2025.

The total contribution of Travel & Tourism to GDP was BWP15,842.4mn (8.5% of GDP) in 2014, and is forecast to rise by 5.2% in 2015, and to rise by 5.3% pa to BWP27,906.9mn (10.0% of GDP) in 2025.

In 2014 Travel & Tourism directly supported 32,000 jobs (4.6% of total employment). This is expected to rise by 2.6% in 2015 and rise by 2.6% pa to 42,000 jobs (5.3% of total employment) in 2025.

In 2014, the total contribution of Travel & Tourism to employment, including jobs indirectly

Visitor exports generated BWP10,132.2mn (11.7% of total exports) in 2014. This is forecast to grow by 4.0% in 2015, and grow by 4.7% pa, from 2015-2025, to BWP16,715.8mn in 2025 (15.4% of total).

Travel & Tourism investment in 2014 was BWP1,896.9mn, or 7.8% of total investment. It should rise by 4.6% in 2015, and rise by 4.0% pa over the next ten years to BWP2,936.9mn in 2025 (8.0% of total).

2025

GDP: DIRECT CONTRIBUTION

GDP: TOTAL CONTRIBUTION

supported by the industry, was 10.1% of total employment (69,500 jobs). This is expected to rise by 2.6% in 2015 to 71,500 jobs and rise by 2.0% pa to 87,000 jobs in 2025 (10.9% of total).

44LONG-TERM GROWTH

Forecast 2015-2025

1

3,341

6,348

6,154

3225

12

●

●

●


Defining the economiccontribution of Travel & Tourism

Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic impact, the sector has significant indirect and induced impacts. The UN Statistics Division-approved Tourism SatelliteAccounting methodology (TSA:RMF 2008) quantifies only the direct contribution of Travel & Tourism. WTTC recognises that Travel & Tourism's total contribution is much greater however, and aims to capture its indirect and induced impacts through its annual research.

DIRECT CONTRIBUTION

The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as well as government 'individual' spending - spending by government on Travel & Tourism services directly linked to visitors, such as cultural (eg museums) or recreational (eg national parks).

The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in National Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure and recreation services that deal directly with tourists.The direct contribution of Travel & Tourism to GDP is calculated from total internal spending by ‘netting out’ the purchases made by the different tourism industries. This measure is consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA: RMF 2008).

TOTAL CONTRIBUTION

The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy.The ‘indirect’ contribution includes the GDP and jobs supported by:

Travel & Tourism investment spending – an important aspect of both current and future activity that includes investment activity such as the purchase of new aircraft and construction of new hotels;

Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on behalf of the ‘community at large’ – eg tourism marketing and promotion, aviation, administration, security services, resort area security services, resort area sanitation services, etc;

Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example, purchases of food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by travel agents.

The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly employed by the Travel & Tourism sector.

BOTSWANA: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP

BOTSWANA: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP

1 All values are in constant 2014 prices & exchange rates

3

Travel & Tourism'scontribution to GDP1

The direct contribution of Travel & Tourism to GDP in 2014 was BWP6,154.1mn (3.3% of GDP). This is forecast to rise by 5.0% to BWP6,459.0mn in 2015.This primarily reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). But it also includes, for example, the activities of the restaurant and leisure industries directly supported

The direct contribution of Travel & Tourism to GDP is expected to grow by 5.2% pa to BWP10,709.5mn (3.8% of GDP) by 2025.

0

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Constant 2014 BWPmn % of whole economy GDP

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25

induced income impacts, see page 2) was BWP15,842.4mn in 2014 (8.5% of GDP) and is expected to grow by 5.2% to BWP16,672.0mn (8.6% of GDP) in 2015.

It is forecast to rise by 5.3% pa to BWP27,906.9mn by 2025 (10.0% of GDP).

Constant 2014 BWPmn


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2014 2015 202520252025

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% of whole economy GDP



The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and

BOTSWANA: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT

BOTSWANA: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT

4

Travel & Tourism generated 32,000 jobs directly in 2014 (4.6% of total employment) and this is forecast to grow by 2.6% in 2015 to 32,500 (4.6% of total employment).This includes employment by hotels, travel agents, airlines and other passenger transportation services (excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists.

By 2025, Travel & Tourism will account for 42,000 jobs directly, an increase of 2.6% pa over the next ten years.

0.0

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'000 jobs % of whole economy employment

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The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply

By 2025, Travel & Tourism is forecast to support 87,000 jobs (10.9% of total employment), an increase of 2.0% pa over the period.

'000 jobs


0.0

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2014 2015 202520250.0

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2014 2015 20252025

% of whole economy employment



Travel & Tourism'scontribution to employment

chain and induced income impacts, see page 2) was 69,500 jobs in 2014 (10.1% of total employment). This is forecast to rise by 2.6% in 2015 to 71,500 jobs (10.2% of total employment).

2025

2025

VISITOR EXPORTS

BOTSWANA: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVALS

INVESTMENT

BOTSWANA: CAPITAL INVESTMENT IN TRAVEL & TOURISM

1 All values are in constant 2014 prices & exchange rates

5

Visitor Exports and Investment1

Money spent by foreign visitors to a country (or visitor exports) is a key component of the direct contribution of Travel & Tourism. In 2014, Botswana generated BWP10,132.2mn in visitor exports. In 2015, this is expected to grow by 4.0%, and the country is expected to attract 2,693,000 international tourist arrivals.

By 2025, international tourist arrivals are forecast to total 4,065,000, generating expenditure of BWP16,715.8mn, an increase of 4.7% pa.

Constant 2014 BWPmn Foreign visitor exports as % of total exports

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Travel & Tourism is expected to have attracted capital investment of BWP1,896.9mn in 2014. This is expected to rise by 4.6% in 2015, and rise by 4.0% pa over the next ten years to BWP2,936.9mn in 2025.

Travel & Tourism’s share of total national investment will rise from 7.8% in 2015 to 8.0% in 2025.

Constant 2014 BWPmn

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mn

Foreign tourist arrivals (RHS)

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Foreign visitor exports (LHS)

2025

Leisure spending

Business spending

Foreign visitor spending

Domestic spending

Direct

Induced

Indirect

21.6%

9.9%

8.5% 1 All values are in constant 2014 prices & exchange rates

(b) Investment

77.9%

22.1%

70.8%

29.2%

(c) Government collective

38.8%

21.1%

40.1%Indirect is the sum of:

(a) Supply chain

6 WTTC Travel & Tourism Economic Impact 2015

Different components ofTravel & Tourism1

BotswanaTravel & Tourism's Contribution to GDP:

Business vs Leisure, 2014 Leisure travel spending (inbound and domestic) generated 77.9% of direct Travel & Tourism GDP in 2014 (BWP11,138.4mn) compared with 22.1% for business travel spending (BWP3,164.7mn).

Business travel spending is expected to grow by 3.4% in 2015 to BWP3,272.8mn, and rise by 5.0% pa to BWP5,316.8mn in 2025.

Leisure travel spending is expected to grow by 4.2% in 2015 to BWP11,605.9mn, and rise by 4.3% pa to BWP17,677.8mn in 2025.

Botswana

Domestic vs Foreign, 2014

Travel & Tourism's Contribution to GDP:

Domestic travel spending generated 29.2% of direct Travel & Tourism GDP in 2014 compared with 70.8% for visitor exports (ie foreign visitor spending or international tourism receipts).

Domestic travel spending is expected to grow by 4.2% in 2015 to BWP4,344.1mn, and rise by 3.8% pa to BWP6,278.7mn in 2025.

Visitor exports are expected to grow by 4.0% in 2015 to BWP10,534.6mn, and rise by 4.7% pa to BWP16,715.8mn in 2025.

a

bc

BotswanaBreakdown of Travel & Tourism's Total Contribution to GDP, 2014

The Travel & Tourism industry contributes to GDP and employment in many ways as detailed on page 2.

The total contribution of Travel & Tourism to GDP is its direct contribution.

2014 2014(US$bn) (US$bn)

World Average 19.4 World Average 58.3

27 Egypt 16.5 31 Egypt 36.0

38 South Africa 10.5 34 South Africa 32.9

69 Kenya 2.5 75 Kenya 6.4

75 Angola 2.3 81 Angola 5.1

85 Tanzania 1.8 82 Tanzania 5.1

Africa Average 1.8 Africa Average 4.2

112 Madagascar 0.9 113 Madagascar 2.1

115 Senegal 0.8 120 Senegal 1.8

121 Botswana 0.7 121 Botswana 1.8

138 Namibia 0.3 125 Namibia 1.7

151 Malawi 0.2 158 Malawi 0.4

2014 2014'000 jobs '000 jobs

12 Egypt 1322.7 15 Egypt 2944.1

World Average 827.0 World Average 2076.6




58 Kenya 206.4 55 Kenya 543.7

Africa Average 184.4 Africa Average 435.8


85 Malawi 108.6 97 Malawi 233.1

100 Angola 75.7 106 Angola 163.5

124 Botswana 31.8 118 Namibia 102.3

138 Namibia 24.0 137 Botswana 69.7

2014 2014(US$bn) (US$bn)


World Average 4.5 37 Egypt 8.4

34 Egypt 4.3 World Average 7.5



Africa Average 0.6 99 Madagascar 1.3

82 Angola 0.6 104 Botswana 1.1

95 Namibia 0.4 Africa Average 1.1

108 Madagascar 0.3 108 Angola 1.0

118 Botswana 0.2 120 Namibia 0.7



Travel & Tourism's Direct Travel & Tourism's Total Contribution to GDP Contribution to GDP

Travel & Tourism's Direct Travel & Tourism's Total

The tables on pages 7-10 provide provide brief extracts from the full WTTC Country League Table Rankings, highlighting comparisons with competing destinations as well as with the world and regional average. The competing destinations selected are those that offer a similar tourism product and compete for tourists from the same set of origin markets. These tend to be, but are not exclusively, geographical neighbours.

Contribution to Employment Contribution to Employment

Travel & Tourism VisitorCapital Investment Exports

7

Country rankings: Absolute contribution, 2014

7WTTC Travel & Tourism Economic Impact 2015

Averages in above tables are simple cross-country averages.

2014 2014% share % share


47 Egypt 5.9 51 Namibia 14.9

53 Senegal 5.1 55 Tanzania 14.0

54 Tanzania 5.1 61 Egypt 12.8

72 Kenya 4.1 68 Senegal 11.3

89 Malawi 3.5 73 Kenya 10.5

Africa 3.4 World 9.8

95 Botswana 3.3 92 South Africa 9.4

World 3.1 108 Botswana 8.5

105 Namibia 3.0 Africa 8.1

106 South Africa 3.0 121 Malawi 7.3



40 Madagascar 6.4 35 Namibia 19.2

54 Egypt 5.2 43 Madagascar 16.5

65 Botswana 4.6 62 Tanzania 12.2

66 Namibia 4.5 67 Egypt 11.6

67 South Africa 4.5 77 Botswana 10.1

73 Senegal 4.3 82 South Africa 9.9

75 Tanzania 4.3 83 Senegal 9.9

World 3.6 World 9.4


Africa 3.0 Africa 7.1





37 Namibia 11.7 51 Tanzania 21.9

40 Egypt 11.2 60 Kenya 18.3

49 Tanzania 9.5 62 Egypt 17.4

60 South Africa 7.8 70 Senegal 15.4


80 Kenya 6.4 83 South Africa 9.6


World 4.3 99 Namibia 7.5

135 Senegal 3.3 World 5.7




Travel & Tourism's Direct Travel & Tourism's Total Contribution to Employment Contribution to Employment

Travel & Tourism Investment Visitor ExportsContribution to Total Capital Investment Contribution to Total Exports


Country rankings: Relative contribution,2014

8

2015 2015% growth % growth


43 Senegal 5.3 41 Botswana 5.2

53 Botswana 5.0 44 Senegal 5.2

77 Angola 3.9 65 Kenya 4.2

81 South Africa 3.8 66 Angola 4.1

83 Kenya 3.8 World 3.7


World 3.7 88 South Africa 3.4

102 Egypt 3.2 108 Egypt 2.9


176 Tanzania -1.6 157 Tanzania 1.3

183 Madagascar -7.7 181 Madagascar -5.5



21 Egypt 5.4 28 Egypt 4.3





World 2.0 World 2.6

Africa 1.3 109 Kenya 1.5

123 Kenya 1.2 Africa 1.0

170 Malawi -2.3 166 Malawi -1.5

180 Tanzania -5.9 176 Tanzania -3.2

183 Madagascar -10.0 183 Madagascar -7.8


5 Senegal 12.9 8 Namibia 9.1

51 Tanzania 6.4 13 Senegal 8.2

70 Namibia 5.5 72 South Africa 4.5

72 Malawi 5.4 80 Botswana 4.0

77 Angola 5.2 Africa 3.7

82 Kenya 5.0 88 Egypt 3.5


World 4.8 138 Kenya 1.4

93 Botswana 4.6 157 Malawi -1.0

114 Madagascar 3.7 172 Angola -3.9

155 Egypt 1.4 174 Tanzania -4.0

173 South Africa 0.3 182 Madagascar -9.1



Travel & Tourism VisitorInvestment Exports

Country rankings: Real growth,

7

2015


2015 - 2025 2015 - 2025% growth pa % growth pa







70 South Africa 4.6 63 Egypt 4.7

76 Egypt 4.5 65 Malawi 4.6

77 Malawi 4.5 83 South Africa 4.3


World 3.9 World 3.8





43 South Africa 3.0 48 Kenya 2.9

51 Kenya 2.9 51 Tanzania 2.7

60 Botswana 2.6 54 South Africa 2.7

82 Tanzania 2.3 Africa 2.3


97 Senegal 2.1 78 Egypt 2.1

99 Egypt 2.0 82 Senegal 2.1

World 2.0 85 Botswana 2.0




17 Malawi 6.5 18 Namibia 6.6


57 Kenya 5.2 41 South Africa 5.5

61 Egypt 5.1 54 Kenya 5.1

World 4.6 Africa 4.7

Africa 4.5 69 Botswana 4.7

92 Senegal 4.3 88 Egypt 4.2

102 Namibia 4.1 World 4.2

106 Botswana 4.0 132 Senegal 3.2


130 Angola 3.4 151 Malawi 2.8

164 South Africa 2.3 175 Angola 1.9



Travel & Tourism Investment Visitor ExportsContribution to Capital Investment Contribution to Exports


Country rankings: Long term growth, 2015 - 2025

10

2015

Botswana US$mn % of total Growth2 US$mn % of total Growth3

Direct contribution to GDP 688.7 3.3 5.0 1,198.4 3.8 5.2

Total contribution to GDP 1,772.8 8.5 5.2 3,122.8 10.0 5.3

Direct contribution to employment4 31.8 4.6 2.6 42.3 5.3 2.6

Total contribution to employment4 69.7 10.1 2.6 87.5 10.9 2.0

Visitor exports 1,133.8 11.7 4.0 1,870.5 15.2 4.7

Domestic spending 466.7 2.2 4.2 702.6 2.2 3.8

Leisure spending 1,246.4 2.5 4.2 1,978.2 2.9 4.3

Business spending 354.1 0.7 3.4 595.0 0.9 5.0

Capital investment 212.3 7.8 4.6 328.6 8.0 4.012014 constant prices & exchange rates; 22015 real growth adjusted for inflation (%); 32015-2025 annualised real growth adjusted for inflation (%); 4'000 jobs

2015

Africa US$bn % of total Growth2 US$bn % of total Growth3

Direct contribution to GDP 83.3 3.4 3.7 138.8 3.3 4.9

Total contribution to GDP 196.8 8.1 3.5 330.1 7.9 4.9

Direct contribution to employment4 8,669 3.0 1.3 10,985 2.9 2.3

Total contribution to employment4 20,481 7.1 1.0 26,022 6.8 2.3

Visitor exports 51.5 8.0 3.7 84.8 7.7 4.7

Domestic spending 86.6 3.6 4.0 145.9 3.5 4.9

Leisure spending 95.9 2.4 3.9 160.9 2.3 4.9

Business spending 42.3 1.0 3.9 69.9 1.0 4.8

Capital investment 29.7 5.9 4.9 48.6 5.5 4.512014 constant prices & exchange rates; 22015 real growth adjusted for inflation (%); 32015-2025 annualised real growth adjusted for inflation (%); 4'000 jobs

2015

Worldwide US$bn % of total Growth2 US$bn % of total Growth3

Direct contribution to GDP 2,364.8 3.1 3.7 3,593.2 3.3 3.9

Total contribution to GDP 7,580.9 9.8 3.7 11,381.9 10.5 3.8

Direct contribution to employment4 105,408 3.6 2.0 130,694 3.9 2.0

Total contribution to employment4 276,845 9.4 2.6 356,911 10.7 2.3

Visitor exports 1,383.8 5.7 2.8 2,140.1 5.6 4.2

Domestic spending 3,642.1 4.7 3.7 5,465.0 5.0 3.8

Leisure spending 3,850.2 2.3 3.3 5,928.8 2.5 4.1

Business spending 1,175.7 0.7 4.0 1,679.0 0.7 3.2

Capital investment 814.4 4.3 4.8 1,336.4 4.9 4.612014 constant prices & exchange rates; 22015 real growth adjusted for inflation (%); 32015-2025 annualised real growth adjusted for inflation (%); 4'000 jobs

2014 2014 2025

2014 2014 2025

2014 2014 2025

% of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and


Summary tables:Estimates & Forecasts

1

1

1

1

1

1

Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment.

2009 2010 2011 2012 2013 2014 2015E 2025F

Domestic expenditure

(includes government individual spending)

3. Internal tourism consumption

(= 1 + 2 )

4. Purchases by tourism providers,

including imported goods

(supply chain)

5. Direct contribution of Travel & Tourism to GDP(= 3 + 4)

Other final impacts

(indirect & induced)

6. Domestic supply chain

11. Total contribution of Travel & Tourism to GDP(= 5 + 6 + 7 + 8 + 9 + 10)

Employment impacts ('000)

12.

Other indicators

14. Expenditure on outbound travel

Botswana

(BWPmn, real 2014 prices)

1. Visitor exports 8092.6 7371.7 7286.8 8491.7 9406.8 10,132 10,535 16,716

2. 2804.7 3369.1 3147.9 3803.8 3971.1 4171.0 4344.1 6278.7

10,897 10,741 10,435 12,295 13,378 14,303 14,879 22,995

-6,049.8 -5,826.7 -5,894.6 -6,883.2 -7,607.0 -8,149.1 -8,419.7 -12,285

4,847.5 4,914.2 4,540.1 5,412.3 5,770.9 6,154.1 6,459.0 10,710

3,677.7 3,434.6 3,044.3 3,629.1 3,869.6 4,126.5 4,331.0 7,181.1

7. Capital investment 1,225.8 1,197.4 1,320.5 1,628.9 1,761.9 1,896.9 1,984.7 2,936.9

8. Government collective spending 1,355.1 1,247.3 1,251.2 1,352.8 1,546.8 1,621.8 1,696.8 2,556.5

9. Imported goods from indirect spending -944.0 -892.2 -981.7 -1,108.3 -1,242.4 -1,297.7 -1,311.0 -1,430.9

10. Induced 2,713.2 2,686.8 2,451.2 2,917.5 3,124.2 3,340.8 3,511.5 5,953.8

12,875 12,588 11,626 13,832 14,831 15,842 16,672 27,907

26.5 28.8 27.1 29.9 31.0 31.8 32.7 42.3Direct contribution of Travel & Tourism to employment

13.Total contribution of Travel & Tourism to employment

58.5 56.5 54.1 64.6

2,130.7 2,091.4 2,405.8 2,532.3 2,731.2 2,857.6 3,012.0 3,822.8

67.1 69.7 71.5 87.5


The economic contribution ofTravel & Tourism: Real 2014 prices

2009 2010 2011 2012 2013 2014 2015E 2025F




(= 1 + 2 )



(supply chain)


Other final impacts





12.

Other indicators


Historical data for concepts has been benchmarked to match reported TSA data where available.

Botswana

(BWPmn, nominal prices)

1. Visitor exports 5,776.7 6,035.5 6,496.1 7,679.1 9,001.7 10,132 11,009 28,448

2. 2,002.1 2,758.4 2,806.3 3,439.8 3,800.1 4,171.0 4,539.6 10,686

7,778.8 8,793.9 9,302.4 11,119 12,802 14,303 15,548 39,134

-4,318.5 -4,770.4 -5,254.9 -6,224.6 -7,279.4 -8,149.1 -8,798.5 -20,907

4,126.5 4,525.9

3,460.3 4,023.4 4,047.5 4,894.4 5,522.4 6,154.1

1,897.0 2,074.0

6,749.7 18,226

2,625.2 2,812.0 2,714.0 3,281.9 3,702.9

1,621.8 1,773.2

12,221

7. Capital investment 875.0 980.3 1,177.2 1,473.0 1,686.1

-1,297.7 -1,370.1

4,998.2

8. Government collective spending 967.3 1,021.2 1,115.4 1,223.3 1,480.2

3,340.8 3,669.5

4,350.9

9. Imported goods from indirect spending -673.9 -730.5 -875.2 -1,002.2 -1,188.9

17,422 47,494

-2,435.4

10. Induced 1,936.7 2,199.8 2,185.2 2,638.4 2,989.7

29.9 31.0 31.8

10,133

9,190.6 10,306 10,364 12,509 14,192 15,843


58.5 56.5 54.1 64.6

2,613.6 2,857.6 3,147.5

32.7 42.3Direct contribution of Travel & Tourism to employment

67.1

26.5 28.8 27.1

6,505.9

*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Officeof the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism Organization (UNWTO).

69.7 71.5 87.5

1,520.9 1,712.3 2,144.8 2,290.0


The economic contribution ofTravel & Tourism: Nominal prices

2009 2010 2011 2012 2013 2014 2015E 2025F 2




(= 1 + 2 )



(supply chain)


Other final impacts





12.

Other indicators


Botswana

Growth1 (%)

1. Visitor exports -5.4 -8.9 -1.2 16.5 10.8 7.7 4.0 4.7

2. 18.8 20.1 -6.6 20.8 4.4 5.0 4.2 3.8

0.1 -1.6 -2.8 17.7 8.9 6.9 4.0 4.4

-4.1 -3.7 1.2 16.8 10.5 7.1 3.3 3.9

6.6 5.0

5.3 1.4 -7.6 19.2 6.6 6.6

7.7 4.6

5.0 5.2

-2.9 -6.6 -11.4 19.2 6.6

4.8 4.6

5.2

7. Capital investment 20.0 -2.3 10.3 23.4 8.2

5.2 2.8

4.0

8. Government collective spending 15.2 -8.0 0.3 8.1 14.3

6.9 5.1

4.2

9. Imported goods from indirect spending 4.3 -6.3 0.7 14.3 10.5

5.2 5.3

3.0

10. Induced 9.5 -1.0 -8.8 19.0 7.1

10.5 3.8 2.6

5.4

5.6 -2.2 -7.6 19.0 7.2 6.8


-18.8 -3.5 -4.2 19.5

7.9 4.6 5.4

2.6 2.6Direct contribution of Travel & Tourism to employment

3.8

5.2 8.7 -6.0

2.4

12009-2014 real annual growth adjusted for inflation (%); 22015-2025 annualised real growth adjusted for inflation (%)

3.9 2.6 2.0

5.5 -1.8 15.0 5.3


The economic contribution ofTravel & Tourism: Growth


Key DeFINITIONSTravel & Tourism – relates to the activity of travellers on trips outside their usual environment with a duration of less than one year. Economic activity related to all aspects of such trips is measured within the research.

Direct contribution to GDP – GDP generated by industries that deal directly with tourists, including hotels, travel agents, airlines and other passenger transport services, as well as the activities of restaurant and leisure industries that deal directly with tourists. It is equivalent to total internal Travel & Tourism spending (see below) within a country less the purchases made by those industries (including imports). In terms of the UN’s Tourism Satellite Account methodology it is consistent with total GDP calculated in table 6 of the TSA: RMF 2008.

Direct contribution to employment – the number of direct jobs within Travel & Tourism. This is consistent with total employment calculated in table 7 of the TSA: RMF 2008.

Total contribution to GDP – GDP generated directly by the Travel & Tourism sector plus its indirect and induced impacts (see below).

Total contribution to employment – the number of jobs generated directly in the Travel & Tourism sector plus the indirect and induced contributions (see below).

DIReCT SPeNDING IMPACTSVisitor exports – spending within the country by international tourists for both business and leisure trips, including spending on transport, but excluding international spending on education. This is consistent with total inbound tourism expenditure in table 1 of the TSA: RMF 2008.

Domestic Travel & Tourism spending – spending within a country by that country’s residents for both business and leisure trips. Multi-use consumer durables are not included since they are not purchased solely for tourism purposes. This is consistent with total domestic tourism expenditure in table 2 of the TSA: RMF 2008. Outbound spending by residents abroad is not included here, but is separately identified according to the TSA: RMF 2008 (see below).

Government individual spending – spending by government on Travel & Tourism services directly linked to visitors, such as cultural services (eg museums) or recreational services (eg national parks).

Internal tourism consumption – total revenue generated within a country by industries that deal directly with tourists including visitor exports, domestic spending and government individual spending. This does not include spending abroad by residents. This is consistent with total internal tourism expenditure in table 4 of the TSA: RMF 2008.

Business Travel & Tourism spending – spending on business travel within a country by residents and international visitors.

Leisure Travel & Tourism spending – spending on leisure travel within a country by residents and international visitors.

INDIReCT AND INDuCeD IMPACTS Indirect contribution – the contribution to GDP and jobs of the following three factors:

• Capitalinvestment– includes capital investment spending by all industries directly involved in Travel & Tourism. This also constitutes investment spending by other industries on specific tourism assets such as new visitor accommodation and passenger transport equipment, as well as restaurants and leisure facilities for specific tourism use. This is consistent with total tourism gross fixed capital formation in table 8 of the TSA: RMF 2008.

• Governmentcollectivespending –government spending in support of general tourism activity. This can include national as well as regional and local government spending. For example, it includes tourism promotion, visitor information services, administrative services and other public services. This is consistent with total collective tourism consumption in table 9 of TSA: RMF 2008.

• Supply-chaineffects– purchases of domestic goods and services directly by different industries within Travel & Tourism as inputs to their final tourism output.

Induced contribution – the broader contribution to GDP and employment of spending by those who are directly or indirectly employed by Travel & Tourism.

OTheR INDICATORSOutbound expenditure – spending outside the country by residents on all trips abroad. This is fully aligned with total outbound tourism expenditure in table 3 of the TSA: RMF 2008.

Foreign visitor arrivals – the number of arrivals of foreign visitors, including same-day and overnight visitors (tourists) to the country.

Glossary


Methodological note

APEC(ASiA-PACifiCEConomiCCooPErAtion)Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore, Taiwan, Thailand, USA, Vietnam.

The COMMONweALThAnguilla, Antigua and Barbuda, Australia, Bahamas, Bangladesh, Barbados, Belize, Bermuda, Botswana, Brunei, Cameroon, Canada, Cayman Islands, Cyprus, Dominica, Ghana, Grenada, Guyana, India, Jamaica, Kenya, Kiribati, Lesotho, Malawi, Malaysia, Maldives, Malta, Mauritius, Mozambique, Namibia, Nigeria, New Zealand, Pakistan, Papua New Guinea, Rwanda, South Africa, Seychelles, Sierra Leone, Singapore, Solomon Islands, Sri Lanka, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Swaziland, Tanzania, Tonga, Trinidad and Tobago, Uganda, UK, British Virgin Islands, Vanuatu, Zambia.

FORMeR NeTheRLANDS ANTILLeSBonaire, Curacao, Sint Maarten, Saba and Sint Eustatius.

G20Argentina, Australia, Brazil, Canada, China, European Union, France*, Germany*, India, Indonesia, Italy*, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, Turkey, UK*, USA.

mEtA(mEditErrAnEAntrAvElASSoCiAtion)Albania, Algeria, Bosnia Herzegovina, Croatia, Cyprus, Egypt, France, Greece, Israel, Italy, Jordan, Lebanon, Libya, Macedonia, Malta, Montenegro, Morocco, Portugal, Serbia, Slovenia, Spain, Syria, Tunisia, Turkey.

oAS(orGAnizAtionofAmEriCAnStAtES)Argentina, Antigua and Barbuda, Bahamas, Barbados, Belize, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Dominica, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, St Kitts and Nevis, Nicaragua, Panama, Paraguay, Peru, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad and Tobago, USA, Uruguay.

OeCD (ORGANISATION FOR eCONOMIC Co-oPErAtionAnddEvEloPmEnt)Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, South Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, USA.

OTheR OCeANIAAmerican Samoa, Cook Islands, French Polynesia, Guam, Marshall Islands, Micronesia (Federated States of), New Caledonia, Niue, Northern Mariana Islands, Palau, Samoa, Tuvalu.

PACIFIC ALLIANCeChile, Colombia, Mexico, Peru.

SADC (SOuTheRN AFRICAN DeVeLOPMeNT Community)Angola, Botswana, Democratic Republic of Congo (DRC), Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia, Zimbabwe.

*included in European Union

WTTC has an on-going commitment to align its economic impact research with the UN Statistics Division-approved 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008). This involves benchmarking of country reports to official, published TSAs, including for countries which are reporting data for the first time, as well as existing countries reporting an additional year’s data. New country TSAs incorporated this year include France, Germany, Japan, Malaysia, Mexico, Oman, Qatar and Saudi Arabia. In addition to producing data on 184 countries, WTTC also produces reports on 24 other regions, sub-regions and economic and geographic groups. This year, there are 8 reports for special economic and geographic groups with Pacific Alliance being included for the first time. Please also note that from this year, the report for Sudan no longer includes data on South Sudan.

eCONOMIC AND GeOGRAPhIC GROuPS


economic impact reports:regions,sub-regionsandcountries

wORLD

Region Sub- Region CountRy

AfR

iCA

no

Rth

A

fRiC

A

Algeria

Egypt

Libya

Morocco

Tunisia

Sub

-SA

hA

RA

n

Angola

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Cape VerdeCentral African RepublicChad

Comoros

Democratic Republic of Congo

Ethiopia

Gabon

Gambia

Ghana

Guinea

Ivory Coast

Kenya

Lesotho

Madagascar

Malawi

Mali

Mauritius

Mozambique

Namibia

Niger

Nigeria

Republic of Congo

Reunion

RwandaSao Tome & PrincipeSenegal

Seychelles

Sierra Leone

South Africa

Sudan

Swaziland

Tanzania

Togo

Uganda

Zambia

Zimbabwe

Region Sub-Region CountRy

euR

ope

euR

ope

An

un

ion

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

UK

oth

eR e

uR

ope

Albania

Armenia

Azerbaijan

Belarus

Bosnia Herzegovina

Georgia

Iceland

Kazakhstan

Kyrgyzstan

Macedonia

Moldova

Montenegro

Norway

Russian Federation

Serbia

Switzerland

Turkey

Ukraine

Uzbekistan

Mid

dle

eA

St

Bahrain

Iran

Iraq

Israel

Jordan

Kuwait

Lebanon

Oman

Qatar

Saudi Arabia

Syria

UAE

Yemen

Region Sub-Region CountRy

ASi

A-p

AC

ifiC

no

Rth

eASt

ASi

A

Japan

China

Hong Kong

South Korea

Macau

Taiwan

Mongolia

oC

eAn

iA

Australia

New Zealand

Fiji

Kiribati

Other OceaniaPapua New GuineaSolomon Islands

Tonga

VanuatuSo

uth

ASi

A

Bangladesh

India

Maldives

Nepal

Pakistan

Sri Lanka

Sou

theA

St A

SiA

Brunei

Cambodia

Indonesia

Laos

Malaysia

Myanmar

Philippines

Singapore

Thailand

Vietnam

euR

ope

euR

ope

An

un

ion

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Region Sub- Region CountRy

AM

eRiC

AS

CA

Rib

beA

n

AnguillaAntigua & BarbudaAruba

Bahamas

Barbados

Bermuda

Cayman Islands

CubaFormer Netherlands AntillesDominicaDominican RepublicGrenada

Guadeloupe

Haiti

Jamaica

Martinique

Puerto Rico

St Kitts & Nevis

St LuciaSt Vincent & the GrenadinesTrinidad & TobagoUK Virgin Islands

US Virgin Islands

lAti

n A

MeR

iCA

Argentina

Belize

Bolivia

Brazil

Chile

Colombia

Costa Rica

El Salvador

Ecuador

Guatemala

Guyana

Honduras

Nicaragua

Panama

Paraguay

Peru

Suriname

Uruguay

Venezuela

no

Rth

AM

eRiC

A Canada

Mexico

USA


The wORLD TRAVeL & TOuRISM COuNCIL IS The GLOBAL AuThORITy ON The eCONOMIC AND SOCIAL CONTRIBuTION OF TRAVeL & TOuRISM. WTTC promotes sustainable growth for the sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses.

Together with its research partner, Oxford Economics, WTTC produces annual research that shows Travel & Tourism to be one of the world’s largest sectors, supporting over 276 million jobs and generating 9.8% of global GDP in 2014. Comprehensive reports quantify, compare and forecast the economic impact of Travel & Tourism on 184 economies around the world. In addition to the individual country reports, WTTC produces a world report highlighting global trends and 24 further reports that focus on regions, sub-regions and economic and geographic groups.

To download reports or data, please visit www.wttc.org

ASSISTING wTTC TO PROVIDe TOOLS FOR ANALySIS, BeNChMARKING, FOReCASTING AND PLANNING.Over the last 33 years, Oxford Economics has built a diverse and loyal client base of over 800 international organisations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, consultancies, and think tanks. Headquartered in Oxford, England, with regional centres in London, New York and Singapore, Oxford Economics has offices across the globe in Belfast, Chicago, Dubai, Miami, Milan, Paris, Philadelphia, San Francisco, and Washington DC. The company employs over 140 full-time people, including more than 90 professional economists, industry experts and business editors – one of the largest teams of macroeconomists and thought leadership specialists – underpinned by our heritage with Oxford University and the academic community including a contributor network of over 500 economists, analysts and journalists around the world.

For more information, please take advantage of a free trial on our website, www.oxfordeconomics.com or contact Frances Nicholls, Director of Business Development, Oxford Economics Ltd, Broadwall House, 21 Broadwall, London SE1 9PL. Email: [email protected]

CHAIRMAN

TUI DEUTSCHLAND GMBH & TUIFLY GMBHDr Michael FrenzelChairman of the Supervisory Boards

PRESIDENT & CEO

WORLD TRAVEL & TOURISM COUNCILDavid Scowsill

VICE CHAIRMEN

BEIJING TOURISM GROUPDUAN QiangChairman

ETIHAD AIRWAYSJames HoganCEO

HILTON WORLDWIDEChristopher J NassettaPresident & CEO

JUMEIRAH GROUPGerald LawlessPresident & Group CEO

MANDARIN ORIENTALEdouard EttedguiGroup Chief Executive

SILVERSEA CRUISESManfredi Lefebvre d’Ovidio di Balsorano de ClunieresChairman

THE TRAVEL CORPORATIONBrett TollmanPresident & Chief Executive

EXECUTIVE COMMITTEE

ABERCROMBIE & KENTGeoffrey J W KentFounder, Chairman & CEO

ACCORSébastien BazinChairman & CEO

AMERICAN EXPRESS COMPANYWilliam GlennPresident & CEO of American Express Global Business Travel

AMERICAN INTERNATIONAL GROUP, INCJeffrey C RutledgeChief Executive Officer, AIG Travel

BHARAT HOTELSJyotsna SuriChairperson & Managing Director

CARLSONDouglas Anderson President & CEO Carlson Wagonlit Travel

DUBAI AIRPORTS INTERNATIONALPaul GriffithsCEO

EMIRATESGary ChapmanPresident Group Services & Dnata, Emirates Group

HNA GROUPCHEN Feng Chairman of the Board

INTERCONTINENTAL HOTELS GROUP Richard SolomonsCEO

JTB CORPHiromi TagawaChairman of the Board

MARRIOTT INTERNATIONAL JW Marriott, JrChairman Arne M SorensonPresident & CEO

OUTRIGGER ENTERPRISES GROUPRichard R KelleyChairman Emeritus

REVOLUTION PLACES, LLCPhilippe BourguignonVice Chairman

ROYAL CARIBBEAN CRUISESRichard D FainChairman & CEO

SABRE HOLDINGSTom Klein President & CEO

SHUN TAK HOLDINGS LIMITEDPansy HoManaging Director

TRAVELPORTGordon WilsonPresident & CEO

TSOGO SUN GROUPMarcel von AulockCEO

VISITBRITAINChristopher Rodrigues, CBEChairman

WYNDHAM WORLDWIDEStephen P HolmesChairman & CEO

GLOBAL MEMBERS

ABU DHABI TOURISM & CULTURE AUTHORITYMubarak Hamad Al MuhairiDirector General

AGODARob RosensteinCEO

ALL NIPPON AIRWAYS (ANA)Osamu ShinobePresident & CEO

ALTOURAlexandre ChemlaPresident

AMADEUS IT GROUP SALuis MarotoPresident & CEO

AVIS BUDGET GROUPRonald L NelsonChairman & CEO

BEIJING CAPITAL INTERNATIONAL AIRPORT COLIU Xuesong General ManagerSHI BoliGeneral Manager

BEIJING TOURISM GROUPLIU YiPresident

BRITISH AIRWAYSKeith WilliamsExecutive Chairman

CANNERY ROW COMPANYTed J BalestreriChairman & CEO

CHANGI AIRPORT GROUPLee Seow HiangCEO

CHICAGO DEPARTMENT OF AVIATIONMichael BolandActing Commissioner

CHINA EASTERN AIRLINESLIU ShaoyongChairman

CHINA INTERNATIONAL TRAVEL SERVICE, HEAD OFFICE (CITS)YU NingningPresident

CHINA SOUTHERN AIRLINESTAN WangengPresident & CEO

CHIMELONG SU ZhigangChairman & CEOCHEN WanchengPresident

COSTA CRUISESMichael ThammCEO

CORPORATE TRAVEL SERVICES José Luis CastroFounder & CEO

CROWN LIMITEDRowen Craigie Managing Director & CEO

CTRIP.COM INTERNATIONALFAN MinVice Chairman of the Board and President

DALLAS FORT WORTH AIRPORTSean DonohueCEO

DFS GROUPPhilippe SchausChairman & CEO

DEPARTMENT OF TOURISM & COMMERCE MARKETING, GOVERNMENT OF DUBAIH.E. Helal Saeed Khalfan Al MarriDirector General

DIAMOND RESORTS INTERNATIONALStephen J CloobeckFounder & Chairman

DUBAILANDMohammed Al HabbaiCEO

EAST JAPAN RAILWAY COMPANYSatoshi SeinoChairman & Director

ENTERPRISE HOLDINGSPamela NicholsonCEO

EXPEDIA INCDara KhosrowshahiPresident & CEO

FAIRMONT HOTELS & RESORTSJennifer FoxPresident

FINTRAXJohn MooreChairman

GLOBAL BLUE GROUPDavid Baxby President & CEO

GLOBAL LEISURE PARTNERS LLPMark HarmsChairman & CEO

GREATER TORONTO AIRPORTS AUTHORITYHoward Eng President & CEO

HAWAIIAN AIRMark DunkerleyPresident & CEO

HERTZ CORPORATIONMichel TaridePresident, Hertz International

HOGG ROBINSON GROUPDavid RadcliffeChief Executive

HONG KONG & SHANGHAI HOTELSClement KwokManaging Director & CEO

HUANGSHAN TOURISM GROUPHUANG LinmuPresident and Chairman of the Board

HYATT HOTELS CORPORATIONMark S HoplamazianPresident and CEO

IBMMarty SalfenGeneral Manager, Global Travel & Transportation Industry

INDIAN HOTELS COMPANY LTDRakesh K Sarna Managing Director & CEO

INTERNATIONAL AIRLINES GROUPWillie WalshChief Executive

JAPAN AIRLINES CO. LTDMasaru OnishiChairman

KERZNER INTERNATIONALAlan LeibmanCEO

KUONI TRAVEL HOLDING LTDPeter MeierCEO

LAS VEGAS SANDS CORP.Robert GoldsteinPresident and Chief Operating Officer

LEBUA HOTELS & RESORTS Narawadee BualertPresidentDeepak OhriCEO

LOTTEDong-Bin ShinChairman

MESSE BERLIN GMBHChristian GökePresident & CEO

MISSION HILLS GROUPDr Ken ChuChairman & CEO

NH HOTEL GROUPFederico Gonzalez TejeraCEO

NOEL GROUP, A BERKSHIRE HATHAWAY COMPANYJohn M. Noel CEO

NORWEGIAN CRUISE LINESFrank Del RioPresident & CEO

ORBITZ WORLDWIDEBarney HarfordCEO

OTI HOLDINGAyhan BektasChairman

OZALTIN HOLDINGÖznur Özdemir ÖzaltinChief Executive Özaltin Holding (Tourism Group)

PEAK ADVENTURE TRAVEL Darrell WadeCEO

QUNARZHUANG ChenchaoCo-Founder & CEO

RADISSON EDWARDIAN HOTELSJasminder SinghChairman & CEO

RELAIS & CHÂTEAUXPhilippe Gombert President International, Chairman of the Board

R TAUCK & PARTNERRobin Tauck President

SHANGHAI JIN JIANG INTERNATIONAL HOTELSYANG WeiminCEO

SHANGHAI SPRING INTERNATIONAL TRAVEL SERVICESXIAO QianhuiGeneral Manager

STARWOOD HOTELS & RESORTS WORLDWIDEAdam AronCEO

TAP PORTUGALFernando PintoCEO

TRAVEL LEADERS GROUPMichael BattFounder & Chairman

TURKISH AIRLINESTemel Kotil CEO

UNITED AIRLINESJeff Smisek President & CEOJim ComptonVice Chairman & Chief Revenue Officer

VALUE RETAILDesiree BollierCEO

VIRTUOSO Matthew D Upchurch CTCCEO

ZAGAT SURVEY LLCTim ZagatCo-Founder, Co-Chair & CEO

INDUSTRY PARTNERS

BOSTON CONSULTING GROUPAchim FechtelSenior Partner & Managing Director

THE COCA-COLA COMPANYStefanie D MillerGroup Vice President, Strategic Partnership Marketing

DELOITTEAdam WeissenbergVice Chairman, Global Travel, Hospitality & Leisure Leader

ECOLABMichael HickeyExecutive Vice President and President, Global Institutional

GOLDMAN SACHSBen LeahyManaging Director, Investment Banking Division

GOOGLERob TorresManaging Director for Travel

JCBKoremitsu SannomiyaPresident & Chief Operating Officer

JONES LANG LASALLE HOTELSArthur de HaastChairman Hotels & Hospitality Group

SPENCER STUARTJerry NoonanGlobal Consumer Leader

TOSHIBA CORPORATIONAtsutoshi NishidaChairman of the Board

VISA WORLDWIDERoss JacksonVice President, Cross-Border, Brand, Product & Client Marketing Asia Pacific Region

REGIONAL MEMBERS

ABACUS INTERNATIONALRobert BaileyPresident & CEO

ACTION GROUP HOLDINGH E Sheikh Mubarak Al Abdullah Al Mubarak Al SabahChairman

ALATURRicardo Souto FerreiraVice President

ALPITOURGabriele BurgioCEO

AMBASSADOR HOTEL GROUPJung-Ho SuhChairman

APPLE LEISURE GROUPAlex ZozayaChairman & CEO

COCHA TRAVELMario FuenzalidaCEO

DESPEGARRoberto SouvironCEO

DIETHELM TRAVELMaarten GroeneveldCEO

DOURO AZULMário FerreiraPresident & CEO

EL CID RESORTSCarlos BerdeguéCEO

GRUPO MASOEsteban TorbarCEO

HAKUBA HOTEL GROUPAdrian BellCEO

HELLOWORLDElizabeth GainesCEO

JA RESORTS AND HOTELSDavid ThomsonCOO

MINOR HOTEL GROUPDillip RajakarierCEO

NORTHERN CAUCASUS RESORTSSergey Victorovich VereshchaginDirector General

NRMA GROUPTony StuartGroup CEO

PALACE RESORTSJosé Chapur ZahoulPresident

PREMIER HOTELS & RESORTSClaudio SilvestriPresident & CEO

ROTANA HOTEL MANAGEMENT CORPORATIONOmer KaddouriPresident & CEO

SENTOSA DEVELOPMENT CORPORATIONMike BarclayCEO

SHKP HOTELSRicco De BlankCEO

SONEVA RESORTS Sonu ShivdasaniChairman & CEO

SOUTH AMERICAN TOURSFederico BuekerCEO

SWAIN DESTINATIONSIan SwainPresident

THOMAS COOK INDIAMadhaven MenonManaging Director

TREND OPERADORA LTDALuis Paulo LuppaPresident

Harlequin Building65 Southwark Street

London, SE1 0HRUnited Kingdom

Telephone: +44 (0)20 7481 8007Fax: +44 (0) 207 488 1008Email: [email protected]

www.wttc.org

Travel Pays

General services

General services

Raw materials

Raw materials

Which pays for:Wages, Salaries, Profits, Taxes.

Whichsubsequentlypays for:

Paysdirectlyinto:

TrainRV

Cruise LineAir

Rental CarAccommodations

Motorcoach

Entertainment

Theatre

Gas

Sports Arenas

Restaurants

Meeting Convention

Recreation

Banks

Banks

Shopping

Shopping

Travel Agents

Pets

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