Travel Meadowhall…Mobility Management

Property Overview and Location Property Overview and Location

One of the Super Regional Shopping Centres in the UK.

Key factors;

• 4.8km east of Sheffield City Centre

• Easy access to M1 and public transport

• 140,000m² (1,500,000sqft) of flexible retail space

• Densely populated catchment area

• Over 300 units (quality and variety)

• 18 years of strong trading since opening in 1990

• Bus, Train, Tram and Coach Interchange

• Almost 10,000 free car parking spaces

The Meadowhall Shopping CentreThe Meadowhall Shopping Centre

• Opened 4th September 1990

• Fully enclosed twin level mall

• Gross lettable area - 138,379m² (1,489,516sqft)

• Valued at £1.4 billion

• 213 Retail shop units• 10 Anchor Stores • 34 Restaurants and cafes

(with seating for 3,300)• 26 Speciality kiosks• 25 Mall kiosks• 11 Screen cinema

• Employees up to 7,000 people

• Has up to 25 million customer visits per year

• Owned by British Land since 1999

• 74 acres of undeveloped land surrounds Meadowhall

Innovation … The Source Innovation … The Source

• Unique on-site training and conference centre

• Training and development facilities

• Available to local community and local businesses.

• Focus on increasing individuals’ confidence and potential

• Aids recruitment and retention of staff

• Dedicated Tram stop connection to the City and Meadowhall Interchange

Opportunity … River Don District Opportunity … River Don District

• Maximise the Area’s Natural Heritage Value

• New Investment in Residential, Business and District Communities

• Mitigate impact of development using the Bruntland principle

• Develop an integrated Sustainable Transport Strategy

• Create movement opportunities and enhance choice

• Improve the local environment

• Move towards better Air Quality

Why Mobility Management Why Mobility Management

• Congestion will further increase on the roads already close to capacity. • Economy can affect delivery costs, employee retention and customer visits.

• Land use and planning obligations require the minimum car parking spaces

• Meadowhall sits within an Air Quality Management Area

• Meadowhall has strong underlying CSR strategic principles.

• Meadowhall is unique in its offer of Sustainable Travel Choices

• Why it makes good business sense…

• TELECONFERENCING AND VIDOECONFERENCING - reduces the travel costs and lost business hours for head office contact in London

• CAR / BIKE POOLING - reduces mileage claim allowance• DISCOUNT TICKETS - increase moral amongst staff and staff retention • COMPRESSED HOURS - reduces ‘Controllers’ commute by over 10%• CAR SHARING - is at a rate of 16% at Meadowhall... More spaces!• CARBON FOOTPRINT - indicated our reduction in ‘business’ travel

miles is greater than our business carbon footprint for 2006 / 07 • CARBON ‘FREE’ SECURITY PATROLS – Will be the first in our industry• CARBON NEUTRAL FUELS - means our business can significantly

reduce our carbon impact in 2009

ACTIVE TRAVEL PLAN & ENVIRONMENTAL MANAGEMENT

Travel is our BUSINESS…

• The Environment Strategy…

• MEADOWHALL TRANSPORT PLAN -Transport Infrastructure (2000)• ISO 14001 - Environmental accreditation (2001)• ARC - Consolidation centre for retailers (2002)• RESOURCE RECOVERY CENTRE (RRC) - Waste recycling plant

(2005)• BIODIVERSITY ACTION PLAN - Habitat protection (2005)• SUSTAINABLE ENERGY SOURCE - Renewable electricity (2005)• RAIN WATER HAVESTING AND BORE HOLE - Less water (2006,

2007)• MEADOWHALL 2nd GENERATION TRAVEL PLAN - ITB (2007)• PATROL CYCLES - Increased efficiency & carbon free (2008)• FUEL CELL TECHNOLOGY - Electric patrol vehicle (2009)• BIO DIESEL - Fuel own vehicles from our waste (2009)

Organisation alignment…

• What a partnership with the Highways agency and other key partners in the transport industry brings…

• ATLAS – to understand current traffic conditions and planned events• TRAFFIC CONTROL CENTRE – provides updates• TRANSPORT DIRECT – Journey planning service with carbon

conversion across all forms of transport on websites• ITB – Programme to promote travel behaviour changes across the

business district• AREA TRAVEL PLAN – Sustainable travel choice development across

business districts• NBTN – A national business exchange network of good practice • LOCAL AUTHORITY – Resources, expertise, services and an

implementation tool for delivery of business community benefits

Interagency Strategic Alignment…

Interagency strategy for change…

How did this work… Employees

• Introduced the concept of making small changes • Populated a bespoke website aimed at the Retail Partners and there employees

• Set up a ‘Travel Service Network’ for Retail Partner Managers

• Set up a ‘stakeholder’ meeting

• Reviewed the DfT guidance to see what could be achieved

• Set SMARTER targets and objectives guided by the HA’s ITB programme and JMP

• Engaged with the SYPTE business support team called TOPS

• Launched the ‘Employee Travel Shop’ service

During the first year to September… 2008

• Over 400 staff requested a personal travel plan and over 600 had ‘try-before-you-buy’ tickets or car quit kits• £50,000 worth of discounted tickets sold to employees of over 100 Retailers

• Car share data base for employees with terminals in store and our reception to register online• the first 15 people who have registered can save 6 tonnes of C02 and a £1000 • 37 people joined the Biker User Group (BUG ME)• Dr Bike Sessions increased to monthly for Staff, Customers and the Community

• 15 volunteered to cycle as part of the job • 5 employees per month reported changing travel behaviour from SOC journeys

How this works… Customers

A picture says a thousand words …

Key Outcomes...

Employees: Target of 10% modal shift by 2011• 37 employees joined the Bike user group in 2008 and stand usage was up by

50%

• 2500 (+) were engaged in ‘Travel initiatives’ during the year 2008 and almost 1000 took part

• 1% of employees reported changing there travel mode (during March – September 2008)

Customers: Target of 14% modal shift by 2011• 2004 compared to 2006 - indicated a 1.1 % increase in Public Transport usage

= 330,000 additional journeys

• 2006 compared to 2008 - indicates that 90,000 less cars occupied the car parks

• 2007 compared to 2008 - the X78 service reported a 36% increase in usage at the Interchange

• 2008 (September to December) - indicates car occupancy levels between 2.4 and 3.4 on the peak shopping days with public transport usage up to 20%

Cost Benefit Analysis…

Project costs 2006 to 2008 • £18,000 from S106 existing transport budget

– £4,500 from Energy Savings Trust Grant– £6,000 from Bus and other transport operators – £10,000 from Other internal budgets

Cost for 2008 to 2009 • £32,000 from S106 existing transport budget allocated in 2008/09 for new projects

– £10,000 from Bus and other transport operators– £ 3,000 from Other internal budgets

Business Benefits (per annum)• 20% efficiency savings on external patrols – £3,000• 30% reduction in business travel forecast (2006/07) – 10 tonnes of CO2• 90% renewable sourced biodiesel for on-site vehicle usage – 300,000 litres of fossil

fuels• 100% saving on land fill taxes – 1,800 tonnes of waste diverted• 45% reduction in Water Usage – £28,000 litres of valuable drinking water• After payback potential savings in the region of £200,000

Lessons learnt:• Commitment is everything• If at first you don’t succeed … be persistent!

THANK YOU

Alice Truswell

Transport and Environment Manager

Meadowhall Centre Ltd

Management Suite, 1 The Oasis, Meadowhall Centre. Sheffield S9 1EP

Tel: 0114 235 4508

Alice.truswell@meadowhall.co.uk