Travel Distribution_IETS by Lim Lai Hock
-
Upload
abacus-international -
Category
Education
-
view
1.038 -
download
1
description
Transcript of Travel Distribution_IETS by Lim Lai Hock
![Page 1: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/1.jpg)
1 1
Travel Distributions Indonesian E-Tourism Summit 2011
Lim Lai Hock Director, Online Segment and Solutions
![Page 2: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/2.jpg)
3
•+22% Sales conversion when you provide more payment options (Source: GlobalCollect)
•Different customer segments prefer different form of payments
•More familiar, more likely to complete sale
•More confidence in merchant, higher chance of closing sale
•PCI, Security, 3D, …
More options Easier for Customers More sales
![Page 3: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/3.jpg)
7
Common observations about travel merchants’ payment strategy …
Lack of or NO Strategy
Time Consuming Lots of Manual Tracking Longer Time to Revenue
Cash Flow Always Tight Resources Held Up
Back Office Accounting Big Headache
Multiple Bank Accts in Diff Markets Currency Exchange Losses
As Business Grow, Accounting & Operational Complexity Intensifies
![Page 4: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/4.jpg)
9
What are the benefits of social marketing?
![Page 5: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/5.jpg)
10
Most commonly used social marketing tool
![Page 6: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/6.jpg)
11
How much investment before you can expect result?
Helped close business Generated exposure for business
The sweet spot: +6 hours or more
![Page 7: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/7.jpg)
13
Mobile Internet + Smartphone is setting new records
![Page 8: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/8.jpg)
14
• Assimilating • Personal • Attached • Available • Social • Payment
The Mobile Story
![Page 9: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/9.jpg)
15
![Page 10: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/10.jpg)
16
Year of the Showdown – iOS vs Android
![Page 11: Travel Distribution_IETS by Lim Lai Hock](https://reader033.fdocuments.net/reader033/viewer/2022051818/54c364794a79599c0f8b45a2/html5/thumbnails/11.jpg)
17
New travel apps are launched every other week
Mobilize your existing site or build a native app?
… as well as mobile-aware travel web sites