CASE STUDY:TRAVEL DISTRIBUTION SUMMIT INDIA 2010

6-7th October 2010, Novotel Hotel, Mumbai

5th Travel Distribution Summit India Eye for Travel came up with its 5th Travel

Distribution Summit India, co-organized by TravelBiz Monitor and Tech Ninja which is India’s most trusted Online Travel event

Whether it was a seasoned online player or people just starting their e-commerce journey, there were great opportunities of learning, knowledge sharing and networking at this event

Objective To connect with the leaders in online and offline

travel in India

To provide an excellent coverage for the summit online on multiple online platforms

To get maximum paid registrations for the summit

Solutions Clayology came up with a customized social

media marketing plan where we created an exclusive micro-site travelsummitindia.com which included all possible details for the summit

The site had an online payment gateway configured to it for registrations that took place online

Website

Solutions.. We further created a Fanpage on Facebook and

promoted among Travel industries online.

We also had an exclusive Twitter account which generated huge following among the online travel industries and the CEOs and Managers of the Travel industries and Hotels across India.

Blog

Facebook Fanpage

Travel Summit on Twitter

Solutions.. We also created & managed exclusive video

footages for Youtube and other major video sites as well as for blog promotions

Exclusive LinkedIn account also promoted the event worldwide

Travel Summit on LinkedIn

Travel Summit on LinkedIn

Solutions.. For Registered delegates, the summit was

available LIVE (live streaming) on the website and on time updates were provided on twitter & linkedin as well

Post summit the video coverage of the summit were available for download for Gold Members

Result Total Combined Visitors: 7,000 +

Total Enquiries Generated: 1,012

Total Registrations accepted: 220

Micro-site URL: www.travelsummitindia.com

For More Info please Contact info@clayology.com

Clayology Interactive Media, Navi Mumbai

Thank you