My Travel Club

A Social Network for Travelers

What We Do

• A platform to document travel experiences:

1. Interactive Maps

2. Ratings & Reviews

3. Top 5 or Top 10 Lists

4. Travel Journals/Blogs

5. User-Generated Content on Homepage

What We Do• A travel social network:

1. Friend Notifications

2. Introduction to a Broader Network

3. Mobile Check-ins with Gaming Incentives

4. Facebook Application & Integration

5. On-Demand Travel Guides Built from photos, maps, reviews, and lists from within your social network

Goals

• Become the first site a traveler visits while planning a trip and the first site they visit upon returning.

• Provide a fun and rewarding user experience

• Built on goal of connecting people who love to travel

Competition• TripAdvisor.com

• Frommers.com

• Lonely Planet.com

• Fodors.com

• Igougo.com

• VirtualTourist.com

• TripIt.com

Demographics

Source: United States Department of Commerce

Where Users Get Travel Information

61.5 million Americans traveled overseas for vacation in 2009

Where Users Get Travel Information

Source: United States Department of Commerce

61.5 million Americans traveled overseas for vacation in 2009

We want to reach

Our Advantage

“Ah, TripAdvisor...you have to wonder sometimes about the (a) motivations and (b) IQs of some of the reviewers.”

From the Washington Post

“I felt like I had been dropped on Lord of The Flies…when we finally got to our rooms, we were nonplussed*.”

An Example from Ko Phi Phi, Thailand

“I felt like I had been dropped on Lord of The Flies…when we finally got to our rooms, we were nonplussed*.”

*

Nonplussed by this view?

A Review by my Friend, Ken

A Review by my Friend, Ken

“This is the greatest place in the world”

SWOT

eaknesses

trengths

pportunities

hreats

S•Personalized Experience•Strong User Experience•Innovative Thinking•Technological Skills•Social Media Knowledge•Customer Service/Relationship•Management: Young, Loves Travel

Strengths

Weaknesses W•No Existing Brand Identity•New to Travel Industry•No Existing Customer Base•Minimal Business Experience•Minimal Initial Funding

Opportunities O•New Network of Trusted Reviews•Redefine Online Travel Guides•New Genre of Print Travel Guides•Create a Brand Built on Trust•Make the Experience Fun for Users•Integration with Social Media

Threats T•Already Busy Travel Market•U.S. Travel Decreasing•TripAdvisor.com Expanding•New Start-Ups Competing•Difficulty Developing for Facebook

7.4 Million Monthly U.S. VisitorsTripAdvisor.com

+

6.3 Million Monthly U.S. VisitorsOther Competitors

=

13.7 Million Monthly U.S. VisitorsTotal Competitors Traffic

Year One Traffic Goal

411,000 Monthly U.S. VisitorsMyTravelClub.com

=

3 percent of all of our competitors monthly U.S. visitors

Technology & Costs

• Website & Mobile Application - $60,000

• Facebook Application - $10,000

http://apps.digijeff.com/

Staffing Costs

• Founder, CEO, Utility Worker - $75,000

• Two Marketing & Sales Staff - $100,000

• Digital Communications Manager - $60,000

Total Staffing Costs - $235,000

How to Build an Audience• Facebook integration, easy sharing capabilities

• Facebook targeted advertising ($1,500 per month)

• Social media marketing & customer relations

• Google AdWords ($3,685 per month)

• Travel Conventions

• SXSW Conference

• Jumping Pictures - Viral Contest

Revenue

• Display Advertising 3 ads x 411,000 monthly visitors x 12 months x $7.50 CMP = $110,000

• Affiliate Advertising w/ Living Social Escapes

• Business Listings

• Travel Guide Printing on Demand 411,000 monthly visitors x 12 months x .01 (1 percent) x $3.50 = $172,620

Projected FinancialsYear 1 Year 3

Revenue

Display Ads $110,000 $258,930

Affiliate Marketing w/ Living Social $90,360 $210,000

Business Listing Program $90,000 $270,000

Travel Guide Printing $172,620 $402,780

REVENUE TOTALS $462,980 $1,141,710

Expenses

Development $80,000 $10,000

Staffing $235,000 $300,000

Marketing $67,800 $150,000

EXPENSE TOTALS $382,800 $460,000

NET EARNINGS $80,180 $681,710

Stepping into the Blind Spot

No more reading reviews by nonplussed anonymous people online, Harvard students, or stuffy travel writers.

Build your online travel guide around the people you trust.