We must be trippin’ -Travel and leisure-

-Tripping dudes searching and discovering-

Concept

• The project We must be trippin’ is a new and different entity dedicated to traveling, adventure, discovery and promoting less known locations in Romania and looking to expand abroad.

• Combining adventure with the artistic spirit and commercial aspect in a fresh concept that is growing on an international scale.

What do we do? • Since its launch we have developed media content, articles, professional

photography/productions integrating products from our sponsors in the form of product placement, and also promoting venues and events.

• The visual concept is made in Instagram style, new wave photography, with instances of advertising photography.

Purpose • To encourage followers to explore Romania. To get out of the house, become travelers,

seek out novelties, adrenaline or relaxation.

• At the same time we would like them to become interested in the accessories and equipment we promote, to share with us the experiences they gathered and build a interactive community based on them.

Promotion Our social media channels:

• Facebook

• Instagram

• TUMBLR - in development

• Pinterest - in development

• Youtube - in development

• Vimeo - in development

• Google+ - in development

• We Must Be Trippin online platform: – in development

With the help of social media we promote the brands that support us, offering photography and video productions to our partner network.

We are also keen on developing special projects in partnership with interested third parties.

Future development • Due to the exceptional community feedback received by our initial projects, we will be

expanding to a new online platform ( a mixer of experiences and activities, an agency of FUN ).

• It will focus on promoting outdoor, indoor and urban activities, travel experiences and advice, product placement, venue and service reviews, interesting characters, related articles for promoting places in Romania and abroad – we will choose trips, activities and everything in regards to travel advice, booking and entertainment.

Sustainability

• We are currently endorsed by auto/moto vendors, hence matching the vehicle style to our trip concept. Auto/moto partners: - BMW Ro, MINI Ro, Jeep Ro, Fiat, Volkswagen.

• Each promotional trip is provided with travel expenses, equipment and other accessories. Our collaborations include brands like: H2O, Skullcandy, Vans, Lambretta, Coal Headware, Red Paddle, etc.

• For every photo session we put together “moodboards” with merchandise offered by our partners or in the case of a dedicated project, a full production budget is discussed in advance.

• We are provided as barter use, the equipment and accessories used on our trips and offer in return product placement for them in our photographs and videos made for social media and other channels

• Every trip is concept based – we determine the destination, vehicle, characters, foto/video concepts, equipment/accessory selection.

Team • Our team is composed at least of four people – journalist, photographer,

videographer, model. It extends based on the particularities of each project with a fashion consultant, extra models, production crew, operators, professional athletes, video/photo assistants.

• Radu Fugarescu’s background as a photographer is vast, spanning from fashion shooths, lifestyle, advertising, to event and studio productions.

• Razvan Buzoianu -journalist, producer, event organizer. With activity in projects like: Supercar, Mercedes magazine, Volkswagen magazine, Motobikes, MAX magazine. Events: Custom Wheels, The Distinguished Gentlemans Ride, etc.

• We have the option of a professional studio use - (https://www.facebook.com/Dstudio.photography/?fref=ts) for projects in need of indoor shootings.

• We also have several public figures as guests on trips: stand-up comedians, chefs, actors, musicians, athletes, etc.

Budgeting

• The budget for such shootings is determined in advance with focus on efficiency without compromising production quality.

• Costs include several variables like: implementation and creation/concept budget, graphic design, video soundtrack/voiceover, professional models, photo/video venue taxes and also travel and expenses like lodging fees and transportation.

Video production