OBJECTIVES OF THE OBJECTIVES OF THE STUDYSTUDY

To have a brief understanding about the To have a brief understanding about the functioning of the organization as a whole.functioning of the organization as a whole.

To study the organizational structure.To study the organizational structure. To know about the various departments To know about the various departments

and their activities.and their activities. To know the organizational objectives and To know the organizational objectives and

scope scope To suggest probable measures for To suggest probable measures for

improvementimprovement

Introduction to Cement IndustryIntroduction to Cement Industry

The Indian cement industry is the second largest The Indian cement industry is the second largest in the world.in the world.

The first cement industry was setup in 1904 in The first cement industry was setup in 1904 in Gujarat.Gujarat.

The cement Manufactures Association of India The cement Manufactures Association of India formed in 1927.formed in 1927.

The industry employs a workforce of over 1.5 lakh The industry employs a workforce of over 1.5 lakh persons and 12 lakh persons indirectly. persons and 12 lakh persons indirectly.

The Cement industry plays a key role in the The Cement industry plays a key role in the national economy.national economy.

COMPANY PROFILECOMPANY PROFILE

The Travancore Cements was incorporated in The Travancore Cements was incorporated in the year 1946.the year 1946.

Started production of Vembanad Started production of Vembanad Grey cementGrey cement from lime shell , in 1949.from lime shell , in 1949.

Company was made with F.L SMIDTH Company was made with F.L SMIDTH &CO.,DENMARK for producing &CO.,DENMARK for producing White cement .White cement .

Liscensed capacity of the plant is 50,800 Liscensed capacity of the plant is 50,800 Tonnes per annum.Tonnes per annum.

Till 1975 company produce both grey & white Till 1975 company produce both grey & white cement.cement.

Diversified into cement paint Diversified into cement paint SuperSuper shelcemshelcem production in the year 1977.production in the year 1977.

CONTDCONTD……

Celebrated silver jubilee in the year 1972.Celebrated silver jubilee in the year 1972. Became a Govt: company in April 1989.Became a Govt: company in April 1989. Celebrated golden jubilee in the year Celebrated golden jubilee in the year

1997.1997. Launched dry cement primer Launched dry cement primer ‘ ‘Shel primeShel prime’ in the year 2000.’ in the year 2000. Became an ISO 9002 Company in Became an ISO 9002 Company in

December 2000. December 2000.

Products of TCLProducts of TCL

Main product- White Portland Main product- White Portland cement- It’s Brand name is cement- It’s Brand name is ‘VEMBANAD CEMENT’‘VEMBANAD CEMENT’

Another product- Cement paintAnother product- Cement paint

It’s brand name is ‘SUPER SHELCEM’It’s brand name is ‘SUPER SHELCEM’ New product - ‘VEMBANAD WALL New product - ‘VEMBANAD WALL

PUTTY’.PUTTY’.

ORGANIZATIONAL STRUCTURE

Chairman

Managing Directors

General Manager

Board of Directors

ManagerFinance

ManagerPersonnel

ManagerProduction

ManagerMaintenance

ManagerPurchase

ManagerMarketing

AccountingOfficer

PersonnelOfficer

ProductionEngineer

Assistant ManagerMaintenance

Jr.ManagerPurchase

MarketingSupredient

Staff Staff Foreman Foreman Staff Staff

Workers Workers

DEPARTMENTSDEPARTMENTS

PERSONNEL DEPARTMENTPERSONNEL DEPARTMENT

Managing Director

General Manager

Chief Manager

Junior Manager

Office Assistant

PERSONNEL DEPT:PERSONNEL DEPT:

The personnel dept looks into the welfare The personnel dept looks into the welfare of employees of employees

Recruitment , selection process ..Recruitment , selection process .. Time officeTime office comes under this dept:. comes under this dept:. The function of The function of time officetime office is to maintain is to maintain

the leave register, attendance making, the leave register, attendance making, over time confirmation etc…over time confirmation etc…

EMPLOYEE POTENTIALEMPLOYEE POTENTIAL

In TCL,There are totally 595 employees.In TCL,There are totally 595 employees. The employees of the company are The employees of the company are

classified in to classified in to ThreeThree categories categories (1) Officers(1) Officers (2) Staffs(2) Staffs (3) Workers(3) Workers

CONTD..CONTD..

Work scheduleWork schedule The office time of TCL is from 9.00 am to 5.00pm on The office time of TCL is from 9.00 am to 5.00pm on

working days. On Saturdays office time is till 1.00 pm.working days. On Saturdays office time is till 1.00 pm. The factory is working on shift basis.The factory is working on shift basis.

11stst shift : 12.00 midnight to 8.00 am shift : 12.00 midnight to 8.00 am 22ndnd shift : 8.00 am to 4.00 pm shift : 8.00 am to 4.00 pm 33rdrd shift : 4.00 pm to 12.00 shift : 4.00 pm to 12.00

CONTD..CONTD..

Trade unionsTrade unions

1. The Travancore Cement Workers Union.

2. The Kerala Cement Labours Union.3. The Kottayam Cement Employees

Union.4. The Kottayam Cement Employees

Congress

Recruitment and SelectionRecruitment and Selection

Recruitment is done through direct Recruitment is done through direct application and through Employment application and through Employment exchange.exchange.

Selection is mainly based on written test Selection is mainly based on written test and interview.and interview.

Training period of selected persons is Training period of selected persons is usually usually six months six months and for higher post it and for higher post it may be extend to may be extend to one yearone year

WELFARE FACILITIES..WELFARE FACILITIES..

A fare price canteen is operating at the A fare price canteen is operating at the premises of the company .premises of the company .

A limited number of employees are provided A limited number of employees are provided with quarters with free electricity and water. with quarters with free electricity and water.

Free transportation facility provided to Free transportation facility provided to employees for coming to duty and return after employees for coming to duty and return after duty .duty .

Company’s products is sold to employees at Company’s products is sold to employees at fair price.fair price.

The company provides educational allowance The company provides educational allowance for the children of permanent employees.for the children of permanent employees.

PURCHASE DEPARTMENTPURCHASE DEPARTMENT

Department structureDepartment structure

General manager

Chief Manager

Junior Manager

Junior Executive officer

Office Assistant

Procedures of purchase dept:Procedures of purchase dept:

((11) ) Purchase RequisitionPurchase Requisition or Intending or Intending for materialsfor materials

(2) Exploring the source of supply and (2) Exploring the source of supply and selecting the supplierselecting the supplier

(3) (3) Purchase ordersPurchase orders(4) (4) Receiving and Inspecting the Receiving and Inspecting the

materialsmaterials(5) (5) Checking and Passing billsChecking and Passing bills..

Purchase limitsPurchase limits

In TCL ,there is an authorized purchasing In TCL ,there is an authorized purchasing system. The purchase units are followssystem. The purchase units are follows

(1)(1) Below and up to Rs.5000; Purchase are Below and up to Rs.5000; Purchase are maintained by Junior Manager and maintained by Junior Manager and sanctioned by Chief Manager.sanctioned by Chief Manager.

(2)(2) Rs.5000 to Rs.1,00,000; Chief Manager Rs.5000 to Rs.1,00,000; Chief Manager should sanctioned it.should sanctioned it.

(3)(3) Rs.1,00,000 to 5,00,000; Managing Rs.1,00,000 to 5,00,000; Managing Director should sanctioned it.Director should sanctioned it.

Stores DepartmentStores Department……..……..

Stores department is near to the Stores department is near to the consumable departments. consumable departments.

Stores department keeps & control the use Stores department keeps & control the use of raw materials .of raw materials .

Stores department is concerned with Stores department is concerned with purchase and storage of general items purchase and storage of general items needed in the factory. needed in the factory.

There are 800 items in the store There are 800 items in the store department. department.

PRODUCTION DEPARTMENTPRODUCTION DEPARTMENT

DEPARTMENT STRUCTUREDEPARTMENT STRUCTURE

General Manager

Chief Manager

Dy. Manager (Kiln)

Junior Executive

Charge hands

SENIOR Machine operator

Machine operator

Junior Manager

Helpers

RAW MATERIALSRAW MATERIALS

Raw materials used for VEMBANAD WHITE CEMENT is followingRaw materials used for VEMBANAD WHITE CEMENT is following((1)LIME SHELL1)LIME SHELL The main raw material Lime shell is produced from under The main raw material Lime shell is produced from under

water deposits of water deposits of VEMBANAD LAKEVEMBANAD LAKE(2) (2) WHITE CLAYWHITE CLAY The White clay is obtained from southern parts of kerala The White clay is obtained from southern parts of kerala

particularly from particularly from TRIVANDRUM districtTRIVANDRUM district(3) (3) WHITE SANDWHITE SAND The White sand is obtained from The White sand is obtained from CHERTHALACHERTHALA((4) 4) GYPSUMGYPSUM The gypsum is from The gypsum is from TAMIL NADU.TAMIL NADU.

Production process of VEMBANAD Production process of VEMBANAD WHITE CEMENTWHITE CEMENT

The production process can be mainly The production process can be mainly divided in to Three stagesdivided in to Three stages

(1)(1) Slurry preparationSlurry preparation

(2)(2) Clinker makingClinker making

(3)(3) Clinker grindingClinker grinding

PROCESS IN DETAILPROCESS IN DETAIL

(1)(1) DredgingDredging

(2)(2) Unloading stationUnloading station

(3)(3) Wash millWash mill

(4)(4) Shell and sand grinding (Ball mill)Shell and sand grinding (Ball mill)

(5)(5) Slurry making (Raw mill)Slurry making (Raw mill)

(6)(6) Slurry sectionSlurry section

(7)(7) Clinker making (Rotary Kiln)Clinker making (Rotary Kiln)

(8)(8) Clinker grinding (Cement mill)Clinker grinding (Cement mill)

(9)(9) Packing sectionPacking section

Super Shelcem cement Super Shelcem cement paintpaint

Cement paint is produced using white Cement paint is produced using white cement as the base material.cement as the base material.

Additives – water proofing Additives – water proofing compounds, an oxide extender, non compounds, an oxide extender, non fading oxide pigments ,hardening fading oxide pigments ,hardening agents & fungicides.agents & fungicides.

Cement paint is a water based paint.Cement paint is a water based paint. Total 40 different shades .Total 40 different shades .

FINANCE DEPARTMENTFINANCE DEPARTMENT

Department structureDepartment structure

Board of Directors

Managing Directors

Chief Manager (Finance)

Dy. Manager

Office staff

Sectors of finance departmentSectors of finance department

There are mainly There are mainly Three Three sectors of Finance sectors of Finance department in TCL.department in TCL.

(1) (1) Account sectionAccount section Routine accounting function like Routine accounting function like sales tax payment, sales tax payment,

receipts andreceipts and payment of cash, employee pay rollpayment of cash, employee pay roll etc etc are comes under this departmentare comes under this department

(2) (2) Finance sectionFinance section Various Various Financial statementsFinancial statements are kept under this are kept under this

sectionsection (3) (3) Cash sectionCash section This section is concerned with the This section is concerned with the DisbursementDisbursement of of

cashcash

MARKETTING DEPARTMENTMARKETTING DEPARTMENT

DEPARTMENT STRUCTUREDEPARTMENT STRUCTURE

General Manager (Marketing)

Chief Manager (Cement paint)

Administration

Junior executives

Sales representatives

Marketing Manager

Sales representatives

MARKETING DISTRIBUTION CHANNELMARKETING DISTRIBUTION CHANNEL

CompanyCompany Depots Stockiest Dealer Customer Depots Stockiest Dealer Customer

TCL has 60 Stockiest for white cement in kerala TCL has 60 Stockiest for white cement in kerala TCL has 300 Dealers for paint in keralaTCL has 300 Dealers for paint in kerala TCL has 2000 Dealers for WHITE CEMENT IN KERALATCL has 2000 Dealers for WHITE CEMENT IN KERALA

PRICING OF PRODUCTPRICING OF PRODUCT 1kg Vembanad White cement -Rs.11.901kg Vembanad White cement -Rs.11.90 50Kg Vembanad White cement-Rs.58050Kg Vembanad White cement-Rs.580 5Kg jute bag Super shelcem paint –Rs.104.505Kg jute bag Super shelcem paint –Rs.104.50 3Kg polythene bag Super shelcem paint-Rs.60.803Kg polythene bag Super shelcem paint-Rs.60.80

CONTD…CONTD…

MARKET SHAREMARKET SHARE

Out of total production of White cement in Out of total production of White cement in India, the market share of TCL is 40% in India, the market share of TCL is 40% in kerala and 4% outside the kerala.kerala and 4% outside the kerala.

COMPETITORS OF TCLCOMPETITORS OF TCL

(1) JK White cement(1) JK White cement

(2) Birla White cement (2) Birla White cement

MARKETING ACTIVITIESMARKETING ACTIVITIES

TCL has an advertisement budget of 25 Lakhs per TCL has an advertisement budget of 25 Lakhs per annum.annum.

Conducting Dealers meeting once inConducting Dealers meeting once in two years.two years. Company offers various incentive scheme to Company offers various incentive scheme to

Dealers for their sales performance.Dealers for their sales performance. Company engages in advertisement through Company engages in advertisement through

News papers, visual media etc.News papers, visual media etc. TCL give trade discount of 10% and cash discount TCL give trade discount of 10% and cash discount

of 4% for the purchase of 250Kg and above of 4% for the purchase of 250Kg and above

MAINTENANCE DEPARTMENTMAINTENANCE DEPARTMENT

Company has mainly two sectionsCompany has mainly two sections1.1. Electrical sectionElectrical section 24 Employees are working in this 24 Employees are working in this

section.section. Electrical section undertakes Electrical section undertakes ThreeThree

types of maintenance works,types of maintenance works, i.e.. i.e.. Breakdown, PreventiveBreakdown, Preventive, and , and

ShutdownShutdown maintenance. maintenance.

CONTD…CONTD…

2) 2) Mechanical sectionMechanical section 72 Employees are working in this section.72 Employees are working in this section. The company has a Workshop under control The company has a Workshop under control

of this department.of this department. Subdivisions of this section are Subdivisions of this section are

Fitting, Automobile, Diesel mechanic, Fitting, Automobile, Diesel mechanic, Welding,Turning,smithy, tool section etc.. Welding,Turning,smithy, tool section etc..

OTHER DEPARTMENTSOTHER DEPARTMENTS

LABORATORY DEPARTMENTLABORATORY DEPARTMENT TRANSPORTATION DEPARTMENTTRANSPORTATION DEPARTMENT SECURITY DEPARTMENTSECURITY DEPARTMENT CIVIL ENGINEERING DEPARTMENTCIVIL ENGINEERING DEPARTMENT PACKING HOUSE DEPARTMENTPACKING HOUSE DEPARTMENT CEMENT PAINT DEPARTMENTCEMENT PAINT DEPARTMENT MATERIAL HANDLING DEPARTMENTMATERIAL HANDLING DEPARTMENT OFFICE DEPARTMENTOFFICE DEPARTMENT

CONCLUSIONCONCLUSION

The study provides useful insights into the The study provides useful insights into the company and it’s functioning. TCL’ products company and it’s functioning. TCL’ products have been greatest success in the market.have been greatest success in the market. TCL happens to be the only manufacturer of TCL happens to be the only manufacturer of white cement with lime shell as it’s main raw white cement with lime shell as it’s main raw material.material.

With the implementation of new technology, With the implementation of new technology, finding an alternative for the high cost furnace finding an alternative for the high cost furnace oil, improving the marketing strategies and oil, improving the marketing strategies and solving the existing problems, the company is solving the existing problems, the company is ensured of bright prospects. ensured of bright prospects.

REFERENCES..REFERENCES..

International Cement Review, Vol January2007.International Cement Review, Vol January2007. International Cement Review, Vol April 2007.International Cement Review, Vol April 2007. International Cement Review, Vol January International Cement Review, Vol January

2006.2006. Journal of the Indian Chemical Society, April Journal of the Indian Chemical Society, April

2006.2006. Cement Data Book, W.H.Duda, Third Edition.Cement Data Book, W.H.Duda, Third Edition. Cement Technology, Vol January2000..Cement Technology, Vol January2000.. Industrial Chemistry, S.K.Sharma.Tenth Edition.Industrial Chemistry, S.K.Sharma.Tenth Edition.