Transport.tamu.edu Controlling the Message MSTPA Annual Conference Lexington, KY March 2011.
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Transcript of Transport.tamu.edu Controlling the Message MSTPA Annual Conference Lexington, KY March 2011.
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transport.tamu.edutransport.tamu.edu
Controlling the MessageMSTPA Annual Conference
Lexington, KYMarch 2011
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transport.tamu.edu
About A&M
• Texas’ first public institution of higher learning• Land-Grant, Sea-Grant and Space-Grant
university• Seventh-largest university in enrollment• 12,000 faculty/staff, 48,000 students• One of largest campuses – 5200 acres• Home to George Bush Presidential Library and
Museum
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transport.tamu.edu
About Transportation Services
• 36,310 parking spaces• 80 buses and 5 paratransit vans operating
approximately 117,000 hours each year and 1.4 million service miles
• Ridership over 5.1 million/yr
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transport.tamu.edu
YGeneration
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transport.tamu.edu
• Cell Phones• Laptop Computers• High-Speed Internet Access• Instant Messaging• MP3 Players (iPod)• Personal DVD players• Digital Cameras
Communicating With Gen Y
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transport.tamu.edu
Communicating With Gen Y
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transport.tamu.edu
Generation Y - Technology
• Internet is the media of choice.• First generation to grow up with computers in
the home• 75% - 90% of the of the teenagers have a
computer at home• 50% have access to the Internet from home• Using computers since nursery school
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transport.tamu.edu
• Graphics oriented, see text as supporting visual methods– A picture is worth a thousand words
• Thrive on change– Variety = a few things that change frequently
• Demand quick, if not instant, gratification• Self-Reliant: Used to doing it (and many other
things) themselves, multi-taskers
Generation Y
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transport.tamu.edu
• The Gen Y population is 32% of the total population
• Grew up in media saturated, brand conscious world = raised as consumers
• What do you think students look for in an advertisement? It might surprise you that from our research it is unvarnished truth, irony and humor
University Publications
California State University, Chico
Generation Y
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transport.tamu.edu
Annual Permit Registration• Aframe signage rotated
throughout campus• Bus banners• Student Newspaper• Postcards to faculty/staff and
retirees• Campus-wide emails to current
permit holders• Radio• Computer lab screensavers• Website
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transport.tamu.edu
Annual Permit Registration
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transport.tamu.edu
Annual Permit Registration
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transport.tamu.edu
Football
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transport.tamu.edu
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transport.tamu.edu
Football
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transport.tamu.edu
Football
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transport.tamu.edu
Football
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transport.tamu.edu
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transport.tamu.edu
Football
• Get to the Grid! Sponsor-funded game day shuttles from the mall to Kyle Field
• Local charter services• Interior advertising
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transport.tamu.edu
Get to the Grid!
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transport.tamu.edu
Move In
• Direct mail to parents/guardians• Map corresponds to large signs posted on
campus during move-in• Email to students• Aggie Hotline article to alert faculty/staff• Website• Coordination with Res Life and Dining Services
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transport.tamu.edu
Verrus Campaign
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transport.tamu.edu
Student Newspaper
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transport.tamu.edu
Public Website
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transport.tamu.edu
Social Media
• Twitter• RSS feeds• Facebook
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transport.tamu.edu
Other resources
• m.tamu.edu mobile site
• QR codes on bus stop signs
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transport.tamu.edu
Click to Chat
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transport.tamu.edu
Annual Customer Survey
Very Diss
atisfi
ed
Somewhat
Dissati
fied
Neither S
atisfi
ed nor Diss
atisfi
ed
Somewhat
Satisfi
ed
Very Sa
tisfied
N/A
0%
10%
20%
30%
Overall Satisfaction with Parking Services
200620092010
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transport.tamu.edu
Annual Customer Survey
Very Diss
atisfi
ed
Somewhat
Dissati
fied
Neither S
atisfi
ed nor Diss
atisfi
ed
Somewhat
Satisfi
ed
Very Sa
tisfied
N/A
0%
20%
40%
60%
Overall Satisfaction with Aggie Spirit Transit
200620092010
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transport.tamu.edu
TheHUB Intranet Site
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transport.tamu.edu
Orientation Video
• Flash Version (39MB)http://transport.tamu.edu/about/files/IntroVideo.flv
• QuickTime Version (735MB)http://transport.tamu.edu/about/files/IntroVideo.mov
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transport.tamu.edu
June [email protected]
Jennifer Le Gré[email protected]
Presentation available online:http://transport.tamu.edu/presentations