TRANSPO2012Bonita Springs, Florida

October 29 – 31

Revenue Generation Opportunities

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Presenter

» Gene Glotzbach, PE ITS Program

Traffic Operations and Engineering

Florida Department of Transportation

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Current FDOT Revenue Generation

» Loadstar Agreement» Use of DOT rights-of-way for

commercial purposes» FDOT receives 41 percent

» Road Rangers» Sponsored vehicles

» Sponsored by Jaxlegal.com and State Farm

» CCTV and 3rd Party Data Agreements» One-time $1,000 access fee

» Annual $500 maintenance fee

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Infrastructure Available for Revenue Generation

» Opportunities associated with the 511 system» 511 Interactive Voice Response System

» FL511.com Website

» Mobile Application

» 511 Signs

» CCTV Cameras

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Infrastructure Statistics

» 511 Phone System: 213,000/month» Website: 67,500 visits/month» iPhone Application: 54,000 visits/month» My Florida 511

» Email alerts: 455,500/month

» Text alerts: 156,000/month

» Phone alerts: 22,500/month

» 511 Signs Now: Approximately 350 signs» 511 Signs Anticipated: Approximately 1,500 signs

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Keys to Revenue Generation

» Exposure or impressions» Contract term» Bundling options» Avoiding competing sponsors/advertisers» Build usage

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Future Revenue Generation for Florida 511

» FDOT in negotiations to provide a sponsored 511 system» Sponsorship messages on the IVR

» Sponsorship/advertising messages on FL511.com

» Sponsorship/advertising messages on 511 mobile apps

» Sponsorships on 511 roadside signs

» Couponing

» Nearby services (electronic logo signing)

» Naming rights

» Sponsorships on CCTV images

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Sponsorship messages on the IVRSponsorship messages on the IVR

» “You’ve reached Florida’s 511 Traveler Information Service, brought to you by the Florida Department of Transportation and Geico Insurance.”

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Sponsorship/advertising messages on Sponsorship/advertising messages on 511 Website511 Website

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Sponsorship/advertising messages on Sponsorship/advertising messages on 511 mobile apps511 mobile apps

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Sponsorships on 511 roadside signsSponsorships on 511 roadside signs

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CouponingCouponing

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Nearby services (electronic logo Nearby services (electronic logo signing)signing)

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Naming rightsNaming rights

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Sponsorships on CCTV imagesSponsorships on CCTV images

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Why Revenue Generation?

» To offset program costs, public agencies solicit private sponsors for government programs

» Sponsorships relieve taxpayers of funding programs

» Supplemental funds allow for increased innovation and enhancements

» Uses Department assets to generate revenue

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FHWA Revenue Generation Directive

» “Sponsorship opportunities benefit the traveling public with an improved transportation system by providing flexibility for public agencies to pursue innovative sources of financing…”(March 13, 2012)

» FDOT will develop a sponsorship policy and agreement with the private sponsors

» 511 Traveler Information System an ideal vehicle for revenue generation

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History of Revenue Generation

» 511 systems utilizing revenue generation for support: » Georgia 511

» Massachusetts 511

» Virginia 511 (sponsors pending)

» West Virginia 511 (sponsors pending)

» New York 511 (RFP issued)

» Wisconsin 511 (RFP issued)

» Coming 2013: Florida 511

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History of Revenue Generation

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» Results from FDOT 2008 revenue generation research study:» No strong (negative) reaction to

private companies sponsoring 511

» Future 511 improvements should be paid for by private companies

» Taxpayers should not have to shoulder the whole cost for the 511 system

» Would like enhancements to the 511 system

QUESTIONS?

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Thank You!

Gene Glotzbach, P.E.ITS Engineer Administrator

Florida Department of Transportation

gene.glotzbach@dot.state.fl.us(850) 410-5616