“So far, the most successful transmedia franchises have emerged when a single creator or creative unit maintains control over the franchise. Hollywood might well study the ways that Lucasfilm has managed and cultivated its Indiana Jones and Star Wars franchises.”

- Henry Jenkins University of Southern California

“Presenting a single unified narrative in the form of two movies, nine animated shorts, and a cinematic video game, the Wachowskis have offered a new model for storytelling in the detail-obsessed, information-saturated digital age.”

-Ivan Askwith The Big Spaceship

“Searching for pre-release Easter Eggs and going on scavenger hunts that tie into the movie's marketing wasn't just for Internet geeks anymore. Geekdom had entered the mainstream.”

-Dan O’Brien cracked.com

“We weren’t just paying lip service to social media, so that we could name-check fashionable web 2.0 brands in press releases. Everything we did with these channels was driving towards finding a broader audience for our content, using the right tools for the right jobs, building a community of common interest around the unfolding back-story.”

- Daniel Light

The Disloyal Subjects of the Mad Hatter

“I started to experiment with it not being a film in traditional form -- how could I put people into the shoes of the protagonist? How could the story move from one experience to another in ways that created some degree of social interaction?”

- Lance Weiler

“...what if your participation over a few weeks or months actually impacts the story’s development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself?”

-Tim Kring

@anjali28@madebymany

http://madebymany.com