SMS, Inc. Don Bowen, CEO

TRANSITIONING TO DIGITAL

How Painful is it?

SMS, Inc. Don Bowen, CEO

From the Customer(s) Point of View• University Customers;

• Administrative – • This change pain dependent upon the number of analog only TVs in the

department.• Digital Tuners in PCs roll out dependent upon the communications and

cohesiveness of the IT department.

• Athletics - • Stadium had largest number of analog TVs, remain analog until a

change in the stadium.• Coaches and other areas welcomed the HD and advanced services.

• Housing – • Transitioned very easily, communications and education key.

SMS, Inc. Don Bowen, CEO

From the Customer(s) Point of View• Students;

• Few number of calls from TV compatibility issues.

• Issues;• Tivo not compatible.• Some TVs not compatible (low end LG from Walmart)• Digital boxes expensive $150 and limited availability. (Channel

Master 7001)