2014 ROTARY INTERNATIONAL CONVENTION

Transforming Your Newsletter Content for Social Media

2014 ROTARY INTERNATIONAL CONVENTION

• 20 years communications experience

• 6 years social media experience

• Manages facebook.com/rotary, @rotary, LinkedIN

Antoinette TuscanoCommunications senior supervisor at Rotary

Telling your story across channels

• Creating content isn’t enough for people to find it.

• Saves time. It lowers costs of content creation and increases efficiency.

Benefits of using newsletter content

1 newsletter article = 5 social media posts

Rotary Facebook post

Photo gallery from www.rotary.org

From @rotary

Set to automatic

In WordPress

Help your readers reuse your content

80 percent of your content should be relevant content for your readers.

Your readers are an audience of potential members or those who are interested in your club’s activities.

Who matters? Your readers.

Making the most of images

Ellissa Nolan, marketing and digital manager for Rotary Down Under

20 years experience working in media, arts, entertainment, advertising and education industries across national and global contexts. 

Balancing act

Local & global communities

Humanitarian fundraisers

Who we are Who we help

Creative + digital + storytelling process

Define subject

Equipment & Preparation

Get personal with subject

Experiment – different angles

Importing from camera

EditingDeleting

Uploading

Tagging, sharing + providing content

EG: #Local community +

amount raised +

#beneficiary

Channel – Facebook, Twitter etc

• What is the event for?• Who will be attending (Official dignitaries,

community and sponsors)• Who is taking photographs?• Why are you taking photographs?– Internal distribution – E-Newsletter (internal/external) ✔– Website ✔– Social Media ✔– Can you source better photos of the

beneficiaries?

Know the reason you are taking photographs

• Anything out of focus• Any photograph of anyone eating• The backs of people• People not looking like they are enjoying having

their photograph taken• Pictures that don’t make sense to someone not at

the event• Bad backgrounds

Throw away

Up close – happy to have photo – know they are being photographed – nice background

• ADD + SEARCH FOR:– Rotary Members– Community members– Local politicians– Local businesses– Other community organisation pages– Other Rotary clubs and members

Growing your online networks – how to reach beyond your own members

Membership developmentFast sharing & communicating +Fundraising in times of crisis

Growing online communities is important

Images are a window pane to our world – our communities – our travels – our partners

Getting results with Infographics – Create some / Share some

Highly shareable content

Information + graphic

Making your social channels beautiful

What does a beneficiary look like – Wrapped with Love

Hashtags – why use them?

To be visible for people searching by topics

#wrappedwithlove#knitting#socialgood#rotary

Be funky – with Facebook Cover images – mix members + beneficiaries + community

You don’t need Photoshop to be a professional! www.befunky.com

• Free• Drag and drop images• Crop and Edit• Design layout templates• Easy export• Upload to e-newsletters,

website and social media

TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

Questions?