Transforming Your Life and Business

Josh Bezoni

Introduction• Websites: SlimBodySecret.com,

SlimBodyCoach.com (30 more)• We sell supplements—shakes, bars, vitamins• 7 year evolution—want to help you • Nothing to sell—gift at end• The $100,000.00 Slim Body Challenge

Slim Body Secret DVD Movie

http://www.youtube.com/slimbodysecret

The Contest• How it works• Prizes

– $50,000 sports car winners choice– 10 Caribbean Cruses—winner and guest– 10 spokesperson contracts--$25,000

• How I’m going to leverage film– YouTube.com– Piggy back with orders– Lead generation

• Retail sucks• Lesson 1: 10X MARGINS (Affiliates: High

conversions; good payouts.) • Getting fired• Subway—the franchise model Lesson 2: Test before you invest (don’t eat fast

food)

My Story

• Painted houses to pay for college• Desperate housewives• Lesson 3: Retain ownership• Hired help to multiply efforts• Lesson 4: The power of good people. (Top

Grading by Brad Smart)

My Story

• Bar in college basement. • Lesson 5: Fill a want (not a need) • Became a personal trainer—wanted to help• Lesson 6: Time and effort economy vs. results

economy

My Story

• Began working at EAS/Body for LIFE/Bill Phillips• Ultimate entrepreneurial company—100 mm + to

300 mm +• Lesson 7: Find an Obsessed Market (Jeff Paul) • Selling $6 consumable products for $90

(Margins)• Lesson 8: Marketing Dictates Price

What I learned at EAS

• Power of celebrity endorsers—Broncos • Lesson 9: Control your media outlet

(magazine), portals/newsletters today• Plan your spring board—newsletter, magazine,

supplements, book—NY Times best seller, TV, film. (House next to Sylvester Stallone and Magic Johnson.)

• Lesson 10: The profits are in the backend. (consumable products)

What I learned at EAS

• Lesson 11: Learn to write magic words (Ted Nicholas) – Jeff Paul’s Underwear Course– Dan Kennedy’s Ultimate Sales Letter – Gary Halbert’s old newsletters– John Carlton’s course– Yanik’s course

• Rewrite great sales letters

What I learned at EAS

• Lesson 12: Capture leads with value (SSR, DVDs, information) and build a relationship

• Lesson 13: Successful people do what unsuccessful people won’t (it ain’t easy)

• Retail Model: Like affiliate marketing manufacturer to distributor (keystone + 15 to 20%), to store at keystone, store to consumer at retail prices (distributors for most products)

What I learned at EAS

• How it works: Contest of skill, not sweepstakes (consult legal)

• Reason why marketing and USP • Relationship building (brand loyalty)• Higher average order and frequency• Premium pricing

Contest Model

• Testimonials/social proof (pictures, film, articles) • Create social change• Makes business fulfilling• Works for most businesses—going to do it for

affiliates at SlimBodySecret.com • Joe Polish example—Better Your Best (props)

Contest Model

• EAS sold—for a ton • Started GNS Inc: Golf supplements (Jeff Paul)• Four week launch (ugly)—Neuroswing $89.00• Invested 4K returned 16K in 48 hours• 2 page ad Golf Illustrated—26k, 50% loss TBI• Lesson 14: The art of autoship—discount• Backend—golf calm, golf energy, bars• 300K in sales (Yanik’s call came in 2000)

Golf Nutrition Sciences

Golf Nutrition Sciences

• Lesson 15: Track your numbers—front / back, LTV aging (adminder.com, hypertracker.com)

• Lesson 16: Live below your means• Going broke—150K• Lesson 17: Follow your passion—sold golf

weight loss kit—jackpot (dropped GNS) • Paid off credit cards one month • 3MM out of sister’s basement (2001)

• Value creation• Started contest model • Lesson 18: You can’t do it alone (rugged

individualist)• Lesson 19: Focus on unique ability• Lesson 20: Build business brain• Lesson 21: Big check theory

SlimBodyCoach.com

• Expanding contest—$100,000.00 Slim Body Challenge

• Book deal• Viral TV show online• Paid member site• Infomercial / TV spots• National radio, space ads, direct mail• Retail

The Future

• Review of offer• 7.5% conversion rate, cold opt-in email traffic• $30.00 + affiliate payout• http://www.slimbodysecret.com

SlimBodySecret.com

Opt in email

PPC

JV’s

Newsletter

MySpace

SEM

Banners / Pops

Co-reg

Radio

TV

Direct Mail

Space ads

PR

Affiliates

Viral

Opt in email

Traffic Sources

• The Make a Wish Foundation• Giveaway 1 year supply of products• DVD Giveaway

My Charity