Transforming Theater Fundraising with BiddingForGood
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Transcript of Transforming Theater Fundraising with BiddingForGood
Proprietary & Confidential
Transforming Theater Fundraising
How Online Auctions Work
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Presented by:Perry AllisonVice President, Sales & Marketing
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Fundraisers are…
• Passionate and dedicated to their cause
• Dependent on their supporters
• Looking to broaden their base of support
• Resource-constrained
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Who is BiddingForGood?
• No company has more experience or passion for non-profits
• 21,000 fundraising events run on our platform
• One-of-a-kind community of 450,000+ affluent, cause-minded shoppers
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Theatre Companies are Finding Success with BiddingForGood
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• Peer to Peer fundraising
• Direct appeals
• Capital Campaigns
• Friend-raising/Cultivation Events
• Auctions
The internet and social media have changed the rules for all of these tactics
Where do auctions events fit in the fundraising landscape?
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• Supporters have a budget that they tap to give charitable donations
• Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget…
Auctions tap a different pool of $$
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It’s all about…
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A fundraising auction that allows bidders to bid on any device from anywhere.
• Online
• At school events
• At galas
• At golf tournaments
• In stadiums
The Anytime, Anywhere Fundraiser
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• Branding look & feel
• Social media sharing
• Sponsor logos & links
• Featured items & more
• Sell Tickets
• Accept Cash Donations
It’s Easier than You Think to Build Your Event Website
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Our template-based system enables you to create an event homepage in under an hour.
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Source: July 2014 B4G/Partner Survey. Activities planned in next 12 months
Building your auction catalog is the first step…
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• To be good corporate citizens
• To get marketing benefits
• To reach a desirable demographic
• To attract customers around new offerings, openings
Why do Businesses Donate?
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Best Categories For Online Auctions
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• Dining
• Travel
• Entertainment/Celebrities
• Unique Experiences
• Fund-a-Need
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What can your organization offer that no one else can?
• Unique items help bring the community together
• Unique items are more interesting
Unique Experiences are Top Sellers
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Invite your ENTIRE community to your auction
• Think outside of the attendees at your event, or your usual donor pool
• Take advantage of email lists, mailing lists, and social networks to drive traffic to your auction and attract more bidders
Invite our cause-minded shoppers
• Over 450,000 affluent, cause-minded shoppers frequent our site(24% have a net worth of over $1 million)
• These bidders account for an average of 33% of the bidding activity in all of our auctions
• Attracting new bidders to your auction helps build your donor list
Online Means More Bidders
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• More visibility for your auction…
Over 5 million unique visits to BiddingForGood per year. We feature great items on our homepage, in weekly consumer emails, and on our social media sites.
• …and for your cause
Auctions that open up to the B4G community of bidders get 33% more bids!
Get the Word out… We Help Amplify Your Auction
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• Social sharing to 6000+ fans
and followers on Social media
sites. (Facebook and Twitter)
Social Media Amplification
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• Streamlined registration, bidding, and checkoutWhen you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes.
• What takes the place of clipboards?Any smartphone or tablet, cellphones, laptops
For Fundraising Events – Smartphones are Replacing Clipboards
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Before the eventRegister to bid
View catalog online
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A Better Bidder Experience
After the eventPayments processed
Go home happy!
During the eventReceive outbid alerts
Bid competitively without interrupting the party
Bid Extension
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• Reports, reports, reports
• Who donated, who bid, who won items, how much did you yield on your auction catalog, how many tickets were sold, cash donations collected..
• It’s all there for the next auction and the next committee.
What Do You Do When It’s Over?
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A Tale of 4 Different Fundraisers
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There’s no business like show business
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• First time auction raisedalmost $50,000
• Gala Celebration
• Online Auction Before
• Mobile Bidding During
• Auction closed day after the event.
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Media Partnership
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Packages – Unique Experiences
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One of New York’s leading nonprofit theater companies.
Winner of 29 Tony Awards, 41 Drama Desk Awards and 50 Outer Critics Circle ...
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• 4th year running their online auction
• Started small and have grown to an auction with 200+ items that raised $120K.
• Passionate board, staff and supporters helped every step of the way
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Promotion
3 e-blasts to subscribers/donors
Social media promotion -Facebook/Twitter
Leadership Counsel promoted event
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Packages
Leveraged relationships of the board and staff for fabulous and unique items
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Tips for other fundraisers
Leveraged relationships of the board and staff for fabulous and unique items
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• Solicit donations from businesses that are located nearby.
• Have more than one chair to distribute the work
• Get your staff on board
• Use program to thank donors
• Tap personal contacts wherever possible
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• Find the passion within and without your organization
• Build a great auction catalog
• Promote it every way you can
• Partner smartly
Happy Fundraising!
• Ready to learn more?
• Call us at 866 621 0330 866-621-0330866-621-033
Summary
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