TRANSFORMING THE BUSINESS OF HEALTH€¦ · Wellness Managers, CEO’s, CFO’s and C-Suites Global...

HEALTHCARE ЯEVOLUTION® | October 28-30, 2018 TRANSFORMING THE BUSINESS OF HEALTH

TRANSFORMING THE

BUSINESS OF HEALTH

October 28 th-30 th, 2018|Orlando, Florida


ABOUT HEALTHCARE ЯEVOLUTION®

The Medical Tourism Association® and Medical Tourism Magazine®

are proud to bring you the new format of the World Medical Tourism & Global

Healthcare Congress focused on innovation and disruption in the Medical

Tourism industry…HEALTHCARE ЯEVOLUTION®.

After 10 years we are going big - big ideas, big disruption big buyers. Our goal

is to bring the value of medical travel buyers at the event to over $1 billion

USD annually.

The MTA innovated medical tourism by bringing together the stakeholders in

the industry to develop best practices and standards for the industry. We

successfully developed the provider and buyer networks and now it’s time

disrupt it. The industry needs to scale and grow responsibly – together!

For those of you just marketing the same old way and delivering patient

experience that is mediocre at best, your time has come to evolve. That

requires innovative ideas and disruptive new ways of doing business. Come

network and meet the best hospitals in the world plus new buyers

implementing medical tourism into their self-funded and fully insured

programs, new governments and new insurance companies implementing

medical tourism, wellness travel and direct contracting.


Healthcare and benefits needs to be revolutionized. Silos have formed and people are talking at each other. We are bringing

together the people who are solving problems and those change agents that are empowered to make things happen within their

respective organizations. We don’t talk about solutions, we live them. We are the intersection between the art, the science and the

business of health, wellbeing and benefits.

We work with the industry leaders to filter out the meaningless, the copy cats, and the ones purporting to innovate yet merely

putting a new face on an old idea. Bringing new solutions to old problems that are accessible, adaptable and affordable,

disruptive companies reimagine the way we offer, engage and profit. We identify and bring forth those companies that truly

move the needle and inspire us and deliver them to an audience of people looking to engage them. We bring together the

providers and the buyers.

We bring together those key individuals in organizations taking action to transform and improve healthcare and benefits.

Without agents of change, disruption and innovation cannot be realized.

We bring the decision makers, disruptors, innovators and change agents together to move our industry forward

authentically, sustainably and responsibly.

DISRUPTORS & INNOVATORS

CHANGE AGENTS

MEANINGFUL EXCHANGES

TRANSFORMING THE BUSINESS OF HEALTH.


Event Features:

Attendees from the health & wellness industry

Up to 150+ exhibitors and sponsors

Up to 250+ Speakers

Up to 2,000 attendees, visionaries, decision makers and thought leaders

Branding of your organization in the exhibit hall

10,000 attendee networking meetings

300+ disruptors and innovators

Agenda topics & networking in the exhibit hall

Leading Industry EVENT for 10 YEARS

TWO GREAT EVENTS

EVOLVED INTO ONE { }

An Event for the BOLD and Those Who Want to Be Inspired


EMPLOYERS

HEALTHCARE PROVIDERS

INVESTORS

INSURANCE COMPANIES/PAYORS & BROKERS

STARTUPS- HEALTH, WELLBEING & BENEFITS

ESTABLISHED MID-STAGE AND LATE STAGE COMPANIES

Human Resources/Benefits Executives, Wellness

Managers, Global Benefits Directors, Global

Wellness Managers, CEO’s, CFO’s and C-Suites

Global Benefits Providers, TPA’s, MGU’s and

PBM’s, Health and Wellness Providers, Hospitals, Health

Systems, Medical Tourism Facilitators

Government Entities, Technology/Software

Companies, Angel Investors, Peer-to-Peer

Lenders, Venture Capitalists, Personal Investors

Agents, Brokers, Consultants, Global Benefits Providers,

Voluntary Benefits Providers, U.S. and International Health

Insurance Companies, U.S. Health Insurance

Administrators

Marketing Organizations, Consulting Companies,

Healthcare Organizations, Healthcare/Medical

Associations, Technology Solutions Providers,

Small Business Startups

Multinational Employers, U.S. Employers, Hybrid

Business, Sole Proprietorship, General

Partnerships

WHO ATTENDS OUR EVENT?


We have been able to learn a lot about the medical tourism industry from Africa to Asia to America and more,

on just the second day. We are looking forward to the rest of the conference. We have met a lot of people from

around the world.

Jirapong Srupsrisopa – Healthticket.co, Thailand

The conference had been very good and productive, a lot of networking with people who have the same interests as

us. We have been sharing our experiences in the industry and learning a lot from people from all parts of the world

that have helped us to expand our vision in a better way. The networking has been amazing, people from all over

the world are here and available to meet with. It’s a very multicultural environment that’s good for business.

Adolofo Calzadilla – MTA Chapter in Venezuela

Being able to attend the conference has been the best opportunity. I wanted to promote my company as much as

possible and this conference provided a great opportunity for that. I’ve been able to network with a lot of people

and make new connections. I’m very happy that I was able to be here.

Dr. Shirya Mattoo – Medimantra Healthcare Solutions Pvt. Ltd., India

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WHAT OUR INTERNATIONAL ATTENDEES ARE SAYING:


2018 AGENDA

Medical Travel Excellence Through Accreditation How does the medical travel industry move towards excellence? Why is it important not to maintain the status quo but to constantly improve, change, adapt and move

towards excellence. How can moving toward excellence result in better business outcomes and a return on investment in your medical travel program. How does creating

a better patient experience actually align your organization around the entire medical travel process (“medical travel care continuum), and create a foundation for

success.

Building a Medical Tourism BrandDeveloping a powerful and unique medical tourism brand is critical to making your mark in the industry, achieving your goals, and setting your organization apart from

the rest of the pack. The Internet and digital platforms help us leverage our brands by putting the power into our hands, yet it is still too easy to hide behind a screen.

It’s is only one piece of the puzzle. Face-to-face, presence and communication is even more important. Combining all of it together is key to having a strong and

successful brand that helps you stand out in ways that separates you from competitors vying for the same business.

Global Healthcare Accreditation Symposium Global Healthcare Accreditation (GHA) invites you to participate in the Global Healthcare Accreditation Symposium to be held on October 29th at the Orange County

Convention Center during HEALTHCARE ЯEVOLUTION®, an integrated conference of the Employer Healthcare & Benefits Congress, and the World Medical Tourism &

Global Healthcare Congress.

Medical travel is a growing industry yet one that is currently underserved. There is little data regarding healthcare outcomes and patient experience, and oftentimes a

lack of understanding by healthcare providers respecting the unique needs and expectations of medical travelers. The Global Healthcare Accreditation Symposium will

bring together key industry thought-leaders to discuss how accreditation can enhance patient experience, mitigate risk and improve an organization’s operational

performance.


Medical Tourism Facts & Fiction The medical tourism industry has a lot of statistics and information threw around. For $1,000 - $3,000 you can by a multitude of reports that will tell you what you want to

hear or don’t want to hear, all with different statistics and medical tourism facts and numbers made up out of thing air. Find out what’s going on in medical tourism and

how we really need to come to a consensus on how to count and measure success.

Destination Development – The Next Generation of Medical TourismDeveloping a Destination, whether it’s a country, city, state, or organization as a “destination,” isn’t as quick as snapping your fingers, putting up a sign at the airport,

outside the front door or a new link and banner on your a website saying you are open for medical tourism business. Creating a successful medical tourism destination

requires a lot of sweat, hard work and passion. Learn the strategies, big successes, failures, and pivot’s that some destinations have done in medical tourism. Get an

update on where they are today and how they got here. Learn what they are focusing on now for future to keep them competitive and on top in the future.

Medical Tourism Chutes & Ladders – Successes from PitfallsThere have been a lot of launches in medical tourism, but not all have made it to the moon but crashed back to earth. As new destinations, new hospitals

enter the market, and as new buyers, such as employers, insurance companies, TPA’s, brokers, and facilitators who launch a medical tourism business or add

it as a benefit enter this market, what’ really works and what doesn’t in Medical Tourism. This session will examine some of the successes and failures in

medical tourism and where some organizations went right, and some went wrong. As we analyze how does the industry and new entrants leapfrog ahead and

not waste precious time or money? Want to save millions - attend, want to lose millions - then skip this session!

B2B & B2G Marketing and Business DevelopmentHow do you identify Buyers, and build and win relationships and business? This session will examine the growing complexity of buyers in medical tourism, how

to identify and qualify them and obstacles, challenges and methods of a win over their business. When is the right time for digital marketing for B2B and B2G

business and when is the right time to meet in person and look them in the eye? How do you craft your messaging and proposals for different types of buyers

and what are buyers looking for? Learn how Government business has its own unique twists.


B2C Marketing and Consumer AwarenessLearn how you should sell to medical travel consumers and use stories, emotions and create a connection and trust. Then learn how to engage, nurture and turn those

leads into clients. When it comes to consumer marketing how do you approach medical tourists and why is marketing to healthcare consumers traveling for care totally

different than traditional tourism marketing? Learn how do you properly implement and customize your SEO Strategy, paid advertising, organic advertising, and website UI

and UX to maximize patient volume and conversion.

The Medical Travel Technology Debate – The Future of Lead Generation We all know that Excel, Outlook and Word are completely insufficient to manage a patient experience so why are we taking so long to implement good technology

solutions into our workflow? It seems we just keep reproducing the same sloppy service time and time again and have little data to show for it. This session explores

what are the key components to lead generation, quotes, conversion, management, multidisciplinary care, after care, and care continuum that should be embedded into

every tech solution and what bells and whistles will the patients expect in the future. It will also discuss many of the lead generation and facilitation failures and how we

can learn from them.

Self-Funding Healthcare, Direct Contracting & Medical Travel Employers, Health Plans, TPA’s and even some insurers are direct contracting with hospitals and healthcare providers and creating narrow networks and steering their

plan members and employees to specific hospitals. This session will examine why employers and other healthcare buyers are tired of variability in pricing, outcomes, and

experiences and have realized that not all healthcare providers are created equal. Employers and buyers are now eliminating the risk and contracting directly with

hospitals and providers that provide high quality, low complication procedures at pre-negotiated (bundled pricing) and ensuring their employees get the best care, but

more importantly the right diagnosis, and right care at the right price.

Public-Private Partnership SummitThis event welcomes top Government Officials from across the globe, covering topics such as attracting foreign investments, positioning for economic growth, optimization

of the healthcare infrastructure, destination attractiveness, addressing the immediate health concerns, success stories, and challenges different countries face.

Facilitator Round-Up: Keeping it Alive and RealIn honor of Socrates, let some leading medical tourism facilitation companies share their philosophy of where the medical tourism is headed in the future, and what

need it’s to change for us to move to another level in the industry. This session will “keep it real” with open and honest feedback and discussion between the panelists

and Q&A with the attendees.


Raising Capital to Drive Blockchain and Smart Contracts for HealthcareWith over [$12.5] billion raised by Initial Coin Offerings (ICOs) since their inception, and with Regulation A+ as an on-ramp, the traditional venture capital

raising methods seem to be continually in flux. Please join us for a compelling conversation as we explore the various alternative capital raising strategies that

can be utilized by companies in the ever-evolving healthcare blockchain and smart contracts space. Learn how this is going to be the future and disrupt the

healthcare space.

The Global Health Insurance DilemmaHow are health insurance companies improving the quality of care for its members while balancing affordability in healthcare delivery? Learn how some of the leading

health insurance companies are dealing with this issue and identifying and defining quality. Also, learn how an estimated that by 2020 70% of global health insurance

companies will have some type of medical travel offering embedded in at least one of their product offerings and why they are investing in this area.

Business Case for China & Medical Travel – Roundtable ForumOver 500,000 Chinese Medical Tourists are going abroad this year. Meet and network leaders from China’s Government and Private sector who are looking to partner

with healthcare providers from around the world for patient referral, joint ventures, investment opportunities and affiliations, training and capacity building. Learn

more about the opportunities in China and about the MTA’s trade mission into China and Hainan this coming December and how you can participate.

Emerging Healthcare Leadership in the Gulf – Roundtable ForumThe GCC market spends billions on outbound medical tourism and also is investing billions in building out its own healthcare infrastructure and quality to retain

outbound patient flow and to build inbound patient flow. Learn and network with leaders from the GCC and the Middle East on what’s happening in this region and

some of the emerging opportunities coming out now and in 2019.

Market Penetration Strategies in Russia & CIS – Roundtable ForumRussia and the CIS region represent a consistent market for outbound medical tourism for many destinations. Attend and network with some of the leading

medical tourism facilitators and associations from the region to identify new business opportunities and to get an update on trends and the future of this

marketplace.


FEATURED SPEAKERS AND BUYERS

Dr. Ziad AbdulhakSenior Medical Adviser, UAE Embassy

Dr. Alejandro CambiasoPresident, Dominican Association of Health Tourism

Dr. Delroy Jefferson Medical Director, Cayman Island Health Services Authority

Suratjon NormurodovRegional Manager, Avicenna Medical Travel, LLC

Hany Onsy DemianMedical Tourism Manager, BoodaiMedical Company, Kuwait

Dr. Omotunde SenbanjoCEO, Tunadel Medical Tours Limited

Dr. Nizar ZeinChairman, Global Patient Services, Cleveland Clinic

Laurent Pochat-CottillouxGlobal Head, Health Reinsurance Partnerships, Axa


www.GlobalHealthcareResources.com

RENÉE-MARIE STEPHANO, JDTuscany Center, 8845 North Military Trail, Suite 200

Palm Beach Gardens, FL 33410

+1 (561) 544-7123 x801

[email protected]

THANK YOU

TRANSFORMING THE BUSINESS OF HEALTH€¦ · Wellness Managers, CEO’s, CFO’s and C-Suites Global...

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