Transformative Power of e-Business Over Consumer Brandsebusiness.mit.edu/research/papers/145...
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For more information, [email protected] or 617-253-7054 please visit our website at http://ebusiness.mit.edu or contact the Center directly at A research and education initiative at the MIT Sloan School of Management Transformative Power of e-Business Over Consumer Brands Paper 145 Christian Dussart December 2001
Transcript of Transformative Power of e-Business Over Consumer Brandsebusiness.mit.edu/research/papers/145...
For more information,
[email protected] or 617-253-7054 please visit our website at http://ebusiness.mit.edu
or contact the Center directly at
A research and education initiative at the MITSloan School of Management
Transformative Power of e-Business Over Consumer Brands
Paper 145
Christian Dussart December 2001
