Transformation of Telco BSS A Marketplace Driven Approach · Feature phone USSD/SMS/SIM applet....

© 2019 TM Forum | 1#TMFDigital

Group Chief Information Officer, AxiataAnthony Rodrigo

Transformation of Telco BSSA Marketplace Driven Approach


Looking back at a decade of CSP digital transformation


Our CSP’s customer engagement channel “digitization” journey in the last decade

Feature phone USSD/SMS/SIM applet

Large screenOnline/Web Smart phone Apps Digital assistants

Complexity/Stress on backend BSS/IT systems

Segment of oneSegmenting Market


Our CSP’s backend technology transformation journey in the last decade

SOA/ESB -> REST APIs

BI to Data Lake and Analytics

RPA, AI/ML

RESTAPI

Initial migration of SOA toESB and later adoption ofREST API @ scale

Legacy closed system BI,Reports to open source Datalakes & Realtime Analytics

Process simplification &digitization to use of RPA,AI/ML and to AI Ops

Cloud, PaaS and SaaS services

Virtualization to Cloud andincreasing use of CloudPaaS/SaaS

MicroservicesLarge monolithic Apps

Large System based Architecture to APIs and Data as fabric


But are we achieving best in class digital customer experience with the optimum cost to serve ?

We’ve ticked all the boxes on digital transformation …


Digital Stack

Telco BSS Core

Network Infrastructure

API Management

Our backend architecture has evolved in to a two a speed IT stack to cater to increased demand from customer engagement channels

Legacy Channels

Apps by partners

Virtual Assistants

Selfcare e-commerce Mobile Money Fin Tech

OCS

Billi

ng

Med

itatio

n

Dist

ribut

ion

Man

agem

ent s

yste

ms

BSS Core System

Network & Infrastructure

Digital Engagement Channels

Prod

uct C

atal

ogue

Others

API Management

Ord

er M

anag

emen

t


Despite a 2-speed IT architecture, legacy BSS architecture is not well suited to keep up with customer journey driven digital applications

High Speed LayerAgile- R&D

Low Speed LayerWaterfall - R&D

Legacy Channels

Apps by partners

Virtual Assistants

Selfcare e-commerce Mobile Money Fin Tech

OCS

Billi

ng

Med

itatio

n

Dist

ribut

ion

Man

agem

ent s

yste

ms

BSS Core System



Prod

uct C

atal

ogue

Others

API Management

High Cost to serve due to Change Requests on core

systems

Slow TTM and lack Agility due toCore CRs in a Waterfall process

Load from digital channels beginning to break backends

CIO Pressure point:Rising TCO, Slow TTM

Customer journeys on digital channels change rapidly with service innovation


Learnings from the API Journey of Axiata led to a complete rethink of BSS architecture to address the challenges of the next decade


100 Telco + Other API’s

10,845 Apps

3000 Developers

50+ Partners

Industry partnersEnterprise API MarketRetail API market Internalization

The API Journey of Axiata led to rethink of BSS architecture

Innovate withCommunity

Innovate withEnterprise

Multi operatorCollaboration

MIFE Inside &BSS Transformation

16,200 Apps

10200 Developers

200+ Partners

3 Basic Telco Api’s

3000 Apps

1893 Developers

3000+ core BSS APIs

1500+ microservices

50%+ efficiency gain in IT


Video


The API journey unleashed Innovation and Transformed IT

Accelerated innovation @ local community by 100xOpen APIs markets making material contribution to top & bottom line

Build out of an internal repository & market place of 3000+ APIsTransition to micro services/Agile R&D – 1500+ Micro services

Mindset shift to an ecosystem partner based approach Take back control & speed!Realization of change required on approach to BSS to be Cx journey led…

Product development improved from months to weeks/days85% decrease in Change Requests to backend systems


Rethink of BSS architecture to become a …

Customer journey driven Open Digital Architecture


1. Customer journey driven architecture

2. BSS and IT SW components are “Lego” blocks connected via open APIs/microservices

3. A journey is supported by connecting a string of microservices/legos from on premise or cloud

1. Data & APIs - Is the fabric of the Digital Stack

2. CI/CD process/tool chain fined tuned for Telco services

Network

API &Micro Services fabric


LoyaltyCatalog

AccountCredit CheckRate

Analytics

Balance

Order Management

Rewards

Digital channels need backend systems to adapt to the customer journey and not the other way around!

Order Insurance Ask for CreditOrder SIM

Speed/Agility Lower Cost B2B Innovation


API &Micro Services fabric


Customer engagement Legacy Channels

Apps by partners

Virtual Assistants

OCS

Billi

ng

Med

itatio

n

Dist

ribut

ion

Man

agem

ent

syst

ems

Prod

uct C

atal

ogue

e-commerce Mobile Money Fin Tech Others

A new digital telco core is emerging changing the boundary of traditional BSS architecture

Old BSS Boundary

Before

Classic Telco BSS Architecture + Two speed It Stack

After

We are approaching TM Forum Open Digital Architecture


Customer engagement Legacy Channels

Apps by partners

Virtual Assistants

Digital Engagement Channels Selfcare e-commerce Mobile Money Fin Tech Others

BSS Core System Rating Policy Mgt

New BSS Boundary

Mediation

Many BSS modules available as Micro

Services: Agile service creation with on-

prem or cloud PaaS/SaaS building

blocks

Data/Analytics and APIs at the core: to

leverage vast telco dataset and network

services –TM Forum open APIs

Redefining boundary of the 2-Speed IT

stack: Customer experienced driven

digital service layer and Low Speed

BSS-core closer to network functions

Lower cost to serve: Re-use micro

services across many CSPs, leverage

cloud services in the same environment


Concept: Can a Telco BSS “app store” or market place feed the new Digital Core with applicable services ?

CSP Environment


Concept: Can a Telco BSS “app store” or market place feed the new Digital Core with applicable services ?

Pioneer Project Contributors:

The digital ecosystem business market place TM Forum pioneer project

Aligned to Open Digital Architecture and TM Forum BSS APIs


Participants

Champions

APP TRADING MARKETPLACE, A FRAMEWORK FOR CSP COLLABORATION

Market place Pioneer project and Catalyst partners

Pioneer Project Interest group

Catalyst Phase 1TMF KL Nov 2019

Catalyst Phase 2TMF Copenhagen Jun 2020


A FRAMEWORK FOR CSP COLLABORATION

BSS App/Micro Service Trading Market Place – Catalyst Phase 1

Pioneer Marketplace

Catalog Management

Charging & Billing System Charging & Billing System Charging & Billing System

System Integrators

Telco Vendors

CSPs

App Market FE

CSP onboarding

DPEB BE

Consumers

ProducersM

arke

tpla

ce


Invitation to contribute & shape the Pioneer project & Market place Catalyst Phase 2


Thank You

[email protected]

Transformation of Telco BSS A Marketplace Driven Approach · Feature phone USSD/SMS/SIM applet....

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