Transformation in the Wine Industry

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PORTFOLIO COMMITTEE ON AGRICULTURE, FISHERIES & FORESTRY: OLD ASSEMBLY Ms Sharron Marco-Thyse Chairperson 17 SEPT 2010 Transformation in the Wine Industry

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Transformation in the Wine Industry. Portfolio Committee on Agriculture, Fisheries & Forestry: Old Assembly Ms Sharron Marco-Thyse Chairperson 17 Sept 2010. Sawit’s Vision. - PowerPoint PPT Presentation

Transcript of Transformation in the Wine Industry

Page 1: Transformation in the  Wine Industry

PORTFOLIO COMMITTEE ON AGRICULTURE, FISHERIES & FORESTRY:

OLD ASSEMBLY

Ms Sharron Marco-ThyseChairperson

17 SEPT 2010

Transformation in the Wine Industry

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THE CREATION OF A TRANSFORMED WINE INDUSTRY THAT IS

SUSTAINABLE AND VIBRANT, POPULATED BY AN EMPOWERED

WORKER COMMUNITY THAT SHARES EQUITABLY IN THE GROWTH AND PROSPERITY OF THIS INDUSTRY.

Sawit’s Vision

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Key Milestones:2003 – 2009

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Economic Development: Support to +20 BEE wineries

Social Development – Grants to numerous community initiatives/organisations

Education and Training for black leadership; technical skills

Marketing & Export Promotion of Black Wineries

Key Milestones:2003 – 2009

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Where are we?

Growth of Wineries 1991 2002 2005 2006 2007 2008 2009

Number of primary wine producers

4786 4346 4360 4183 3999 3839 3667

Number of wine cellars which crush grapes

212 427 581 572 560 585 604

Producer cellars 70 66 65 65 59 58 57

Producing wholesalers 6 11 21 17 20 23 23

www.wosa.co.za

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Where are we?

  2009/2008 2010 (Jan-June)UK 111 82Netherlands 99 101Sweden 118 105Germany 99 150Far East 150 156Canada 111 110Belgium 95 112USA 100 132Denmark 95 95Total 107 104

TOTAL PACKAGED WINE (Litres) EXPORT GROWTH TRENDS

www.wosa.co.za

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ownership (business & land) in wine industry still majority white very few successful commercial black farmers tenure security and on-farm housing for workers Working conditions on farms (job shedding; increase in short-term contract labour)

Where are we?

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Underpinning Context and Legislation:

Land Reform Act not the expected change – less than 8% of 2014 target achieved

Global Recession

350 years of wine-making legacy

Growing rural population that is poor, low skilled and under-resourced.

Where are we?

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Future Priorities

•Track impact of Transformation Monitoring tool for implementation and compliance Collective reporting

• Advocate for Increase in Resource flow from Urban to Rural

•All stakeholders have political responsibility to place Wine Charter back on the agenda

•Call for establishment of the Wine Charter council.

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Challenges: 2010 - 2015

Transformation

in the

Wine

Industry

Look in - monitoring of key priorities, stimulating partnerships to facilitate change and transformation, and reflecting the impacts/challenges.

Look out - provide strategic direction to the industry (needs, challenges, risks, strengths and opportunities). To assist the Industry to identify actions needed to facilitate its transformation agenda.

Look ahead - towards creating shared goals supported by the setting of clear targets for the industry.

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SAWIT ORGANISATIONAL STRATEGY: An Integrated Overview

Our IMMEDIATE GOALS are:

To engage and strengthen

stakeholders i.t.o. transformation and

a farmworker agenda

Our IMMEDIATE GOALS are:

To engage and strengthen

stakeholders i.t.o. transformation and

a farmworker agenda

TASK THREE

Wine Transformation

Charter and Seminar Series

W!ND

TASK THREE

Wine Transformation

Charter and Seminar Series

W!ND

TASK TWO

Baseline Studies and Status Quo

analysis

TASK TWO

Baseline Studies and Status Quo

analysis

TASK ONE

Inform ReformCHANCEBridging the Skills GapLEAD

TASK ONE

Inform ReformCHANCEBridging the Skills GapLEAD

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Sharron [email protected]: 082 4903675

Charles [email protected]

Cell: 082 5607779

Thank You

www.sawit.co.za