Transform Original Strategy Presentation
15
Title: Subject: Project: Author: Date: Document Format: Research & Development Strategy TNZ R&D Strategy Transform [11/07/06] Timothy Allan A4 A New Approach
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Original presentation of the Transform Initiative by Locus Research to Textiles New Zealand.
Transcript of Transform Original Strategy Presentation
Title:
Subject: Project:
Author: Date:
Document Format:
Research & Development StrategyTNZ R&D Strategy Transform
[11/07/06]Timothy Allan
A4
A New Approach
PD#: 4001-01-001
Source: BJ & TA
Date:07/11/06 Title: Tech & Company Process
Client: Textile New Zealand
Project: 4001 - Transform
A new structured approach aimed at building industry capability (R&D).
Achieved by developing the projects for industry and assisting them through the development process.
Aimed at delivering results to market accurately.
The Approach - Introduction
PD#: 4001-01-001
Source: BJ & TA
Date:07/11/06 Title: Tech & Company Process
Client: Textile New Zealand
Project: 4001 - Transform
The proposed approach has 4 major steps:
Identification: of potential projects.
Selection: shortlist compatible technologies & companies.
Validation: of the product/consumer/market potential of project.
Action: successfully start & complete the development project
PD#: 4001-01-001
Source: BJ & TA
Date:07/11/06 Title: Tech & Company Process
Client: Textile New Zealand
Project: 4001 - Transform
Project & Funding Structure
ActionValidation
Selection
Identification Selection PDS - Research R&D Project CommercialisationFRST 0% 0% 0% 75% 0%Industry Partner 0% 0% 100% 25% 100%Tech Partner 0% 0% 0% 0% 0%TextilessNewZealand 100% 100% 0% 0% 0%
Identification
1Identification
PD#: 4001-01-001
Source: BJ & TA
Date:07/11/06 Title: Tech & Company Process
Client: Textile New Zealand
Project: 4001 - TransformIdentification
Two Strategies
1 Request For Proposals (RFP)Request interest from industry and technical organisa-tions for this project to identify existing opportunities
InvestigationInvestigate existing companies and technology partners for involvement within the project
2
Selection
PD#: 4001-01-001
Source: BJ & TA
Date:07/11/06 Title: Tech & Company Process
Client: Textile New Zealand
Project: 4001 - Transform
Technologies Companies
Company 1.New Product A
Company 2.New Product B
Company 3.New Product C
Company 4.New Product D
New Technology
(Material One)
New Technology
(Material Two)
New Technology
(Material Three)
New Technology
(Material Four)
Textiles New Zealand plays the central role in assisting to develop the projects. Finding key technologies and companies that can be aligned.
Identification
PD#: 4001-01-001
Source: BJ & TA
Date:07/11/06 Title: Tech & Company Process
Client: Textile New Zealand
Project: 4001 - TransformIdentification
CompanyTechnology Partner
Solution Requirement
2Selection
Investigate and categories the avalible technologies that are currently under development in New Zealand, along with grouping the existing Textile New Zealand members into key cluster groups.
Shortlist TNZ Companies
011: Investigation 012: Create Shortlist 013: Evaluate Shortlist 015: Enter Validation
Technologies
Companies
Evaluate and generate a short list of the key technologies and Textile New Zealand members that best fit the shortlist guidelines.
Re-evaluate the shortlisted technologies and companies to identify the most approriate components for the developmental project.
Generate the structure and scope for the project. Generate an initial Product Development Specifcation (PDS) to provide the framework for the project.
Technologies
Companies
014: Confirm ShortlistDefine and lock down the final technologies and companes for the developmental project.
Initiate Project.(Go to Diagram Two)
Shortlist Technology
CompaniesExisting Textile New Zealand member companies
Technologies Available technologies under development
PD#: 4001-01-001
Source: Blythe Rees-Jones
Date:12/10/06 Title: Transition
Client: Textile New Zealand
Project: 4001 - TransitionSelection
3Validation
Year 07 08
Duration(months)
Res
ourc
es (P
eopl
e &
Fund
ing)
0.3 - 0.4 Design &DevelopmentCombined design & deveopment of a range of products & technologies for the TNZ companies
0.5 Detail Design &Productionisation
Market EntryThis period may vary for each company
Develop the new products for production & manufacture by the TNZ members
Mar
ket
Res
earc
h R
evie
w
PD
S R
evie
w &
Sig
n O
ff Com
bine
d R
&D R
evie
w
Det
ail R
evie
w
Combined R&D Team
6 9 12 150 3
0.2 Product Development SpecificationCollectively research & understand the product context, new markets, & applicable technologies for TNZ companies.
PD#: 4001-01-001
Source: Blythe Rees-Jones
Date:12/10/06 Title: Transition
Client: Textile New Zealand
Project: 4001 - TransitionValidation
Clarify Into the industry product context and market conditions that drive sales in the product category. This is deliberately broad to establish connections between the consumer, the product, the market and the distribution and sale of the product.
The Project
The Product
The Company
The Market
The Consumer
Research is categorised into four main categories outlined above:Investigate and understand consumers key drivers and trends;Define Intended markets, investigate drivers and product positioning;Investigate competing product price points, performance levels and general attributes;Document Resource and/or material and production factors;Investigate Intellectual Property aspects;Investigate distribution and Supply Chain aspects;Investigate Environmental Aspects and Impacts.Research relevant standards and compliance issues for target markets.
011: Clarification 021: Research 022: Definition 023 : Scope 024 : Communication
Set Design Goals/objectives;Define intended product item/range;Set Performance Goals;Set Technical Targets;Define testing & development programme;Define Product Life Cycle/Product System in relation to user groups.Define Product Functional Unit;Define Product implementation strategyDefine the proposed market entry strategy.Establish enviornmental characteristics/targets.
Research
Scope Communicate
Defined Project and its Objectives;Outline the Product, Service, or System;Detail Company Specific Information;Define the Markets;Identify the primary consumers/users
Technical Define technical performance requirementsand other technical factors such as Standards.
Consumer Define the consumer and market trends to understand where the product category is
Environmental Define product sustainability in the context of the product category using initial tool sets.
Economic Define the price points and margins along with other economic factors.
Specify Should define the following:
GoalsRangePerformance;ProgrammeProduct StrategyMarket Strategy
PlanCostResourceRiskPayback
Project planRisk Assessment and ManagementFinancial Assessment (ROI, IRR, NPV)Resource RequirementsProvisional Costing
PresentDiscussAssessReviewConclusionsDecision
Present the Documented PDS for review;Management review and clarification;Assessment of the project viabilityDecision to proceed, request further information or to stop.
PD#: 0100-01-001
Source: Timothy Allan
Date:15/02/06 Title: Project Development
Client: Internal
Project: 0100 Internal ProcessProduct/Consumer/Context
4Action
Year 07 08
Duration(months)
Res
ourc
es (P
eopl
e &
Fund
ing)
Mar
ket
Res
earc
h R
evie
w
PD
S R
evie
w &
Sig
n O
ff
Combined R&D Team
6 9 12 15
bined)0.2 Research (Combthe productCollectively research & underrstand ttechnologiescontext, new markets, & applicable t
for TNZ companies.
0.3 - 0.4 Design & DevelopmentCombined design & deveopment of a range of products & technologies for the TNZ companies
0.5 Detail Design & Productionisation
Market EntryThis period may vary for each company
Develop the new products for production & manufacture by the TNZ members
Com
bine
d R
&D R
evie
w
Det
ail R
evie
w
30
PD#: 4001-01-001
Source: Blythe Rees-Jones
Date:12/10/06 Title: Transition
Client: Textile New Zealand
Project: 4001 - TransitionAction
