Transfer of Car-Sharing experience How to get it successfully … · 2014-09-08 · more options...
Transcript of Transfer of Car-Sharing experience How to get it successfully … · 2014-09-08 · more options...
more options for energy efficientmobility through Car-Sharing
more options for energy efficientmobility through Car-Sharing
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Transfer of Car-Sharing experience
How to get it successfully started?
Good practices from BelgiumBy David Van Kesteren
Cambio - Taxistop
more options for energy efficientmobility through Car-Sharing
more options for energy efficientmobility through Car-Sharing
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Who’s Taxistop?
• Active promotor of sustainable mobility in Belgium, since 1975
• Basic philosophy: Better use of existing resources
• Projects: Carpool – Eurostop –Less mobile services, …
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A little history of carsharing in Belgium
• 1997: Preliminary investigation by Taxistop
• 2002: Start MOSES Project
• May 2002: Test Station in Wallonia
• September 2002: Real start in Namur
• May 2003: Brussels
• September 2004: Flanders
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Carsharing in Belgium today
- 14 cities
- 108 stations
- 284 cars
- 7500 users
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Why to develop a carsharing scheme in your city?
Extremely positive eco-balance:
• Production is 20% of energy consumption in a car’s life cycle
• More rational energy patterns:Use of car is a choice for carsharers, not a reflex
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Why to develop a carsharing scheme in your city?
Positive effect on urban mobility and space consumption:
• Reduction of congestion, because carsharers think before they use a car
• Reducing the number of cars creates more parking space
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How to develop a carsharing scheme in your city?
Get solid partners:
Get governments (1) involved:
• Local governments: Reducing the number of cars creates more parking space
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How to develop a carsharing scheme in your city?
Get governments (2) involved:
• Regional and federal governments:- Financing- Political support- influence in PT- Legal aspects- Official road sign
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How to develop a carsharing scheme in your city?
Get the public transport involved:
• Promotion
• Shareholdership
• Image
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How to develop a carsharing scheme in your city?
Do not reinvent the wheel!
Work together with experienced system provider
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How to develop a carsharing scheme in your city?
Use as modern technology as possible:
– Software
– Reservation
– Car acces system
– Back Office
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How to develop a carsharing scheme in your city?
Starting the system transfer in Belgium :
• 2000: First negotiations with Cambio
• Business plan Fund raising
• Political support
• Founding of joint venture: Optimobil NV
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How to develop a carsharing scheme in your city?
Get a local well known reliable mobility partner involved:
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How to develop a carsharing scheme in your city?
Look for other partners (1):
• VAB : Automobile association:- 24h road breakdown rescue service- 24h callcenter for CarSharing
• Hertz: Car rental company as complementary service.
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How to develop a carsharing scheme in your city?
Look for other partners (2):
• Provider of public parking:Q-Park delivers parking lots for Carsharing
• Other possible partners? Bike rental – Taxi – Hotel, …
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How to develop a carsharing scheme in your city?
Do not try to grow too quickly!
• It’s difficult to convince a non-satisfied customer a second time.
• Customer retention is much more cost-efficient than prospecting.
• You need a good balance between quality and growth rate.
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Effect of Belgian strategybetween Brussels and Cologne
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What’s the potential of carsharing in your city?
• 1% ?• 2% ?• 3% ?• 4% ? • 5% ?• 6% ?• 7% ?
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Challenges for the future
CarSharing as part of a Mobility Card
• 1 acces card for different mobility services.
• The card has a certain value. It devaluates automatically after each use.
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Challenge for the future
To change the mindset is more challenging than selling cars!
Final goal: Co-modality instead of private car use
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Thanks for your attention!